DCUBS

Research Interests:

Branding, Business-to-business marketing, Strategic marketing management

Selected Peer Reviewed Journals

• Joanne Lynch. 2007. "Winning hearts and minds, Business-to-Business Branding and the role of the salesperson". Journal Of Marketing Management, 23, 1/2, pp123-135.
• Joanne Lynch. 2004. "The Power of Emotion: Brand Communication in Business-to-Business Markets". Journal Of Brand Management, 11, 5, pp403-419.

Selected Non-peer Reviewed Journals

• Joanne Lynch. 2004. "The contribution of adaptive brand value communication to the development of business-to-business relationships". Working Paper Series, Centre for Research in Brand Marketing, The University of Birmingham.,
• Joanne Lynch. 2003. "The Power of Emotion: Brand Communication in Business-to-Business Markets". Working Paper Series, Centre for Research in Brand Marketing, The University of Birmingham.,

• Lynch, J. and de Chernatony, L., "Understanding and Communicating Brand Values in Business-to-Business Markets", Thought Leaders International Conference on Brand Management, Birmingham, 24-APR-07 - 25-APR-07, Birmingham, U.K.
• Lynch, J. and de Chernatony, L., "Winning hearts and minds: Business-to-Business Branding and the role of the salesperson", Thought Leaders International Conference on Brand Management, 24-APR-05 - 25-APR-05, Birmingham, U.K.
• Lynch, J., Dodds, W., Gannon, M., O'Reilly, N. and Sinnott, A., The Irish Consumer Sentiments Towards Marketing, Academy of Marketng Science Annual Conference, 28-MAY-02 - 31-MAY-02, Washington D.C., U.S.A.
• Lynch, J., "Branding in High-Tech Markets: Relevance and Key Issues", Irish Academy of Management Conference, 06-SEP-01 - 07-SEP-01, University of Ulster, Magee College, Derry
• Lynch, J. O'Dwyer, B., "Building Brand Preference in the Irish Construction Industry", Irish Academy of Management, 06-SEP-01 - 07-SEP-01, University of Ulster, Magee College
• Lynch, J., "The Role Of Brands In Building Relationships In High-Tech Business-To-Business Markets: A Review Of The Literature And Development Of Hypotheses", Doctoral Colloquium, 30-APR-01 - 02-MAY-01, University College Cork