DCUBS

Biographical Details:

Naoimh holds a BA (hons) in International Marketing & Languages and an MBS in Strategic International Marketing, both from Dublin City University. She is currently pursuing her PhD.

Research Interests:

Ph.D. Research: When the city comes to the country - An exploration of community, expectations and impact. This project focuses on the impact of the arrival of a US-style outlet mall on a small rural community. The impact will be examined on a number of different levels - including changes in the community and local identity, household structure and spending and shopping experiences. Naomih is also interested in the Consumer Sentiment Index and is involved in the Bi-annual Consumer Sentiment Index study run by the Marketing Group in Dublin City University. This longitudinal survey examines Irish consumers' attitudes to key marketing issues - including product quality, price and advertising.

Selected Non-peer Reviewed Journals

• O'Reilly, N., Dodds, W.B., Sinnott, A., Lynch, J. & Gannon, M. 2004. "Irish consumers' viewpoint of marketing in a surging economy: A cross sectional study". Proceedings of the 2004 International Business and Economy Conference,
• O'Reilly, N., Dodds, W.B., Sinnott, A., Lynch, J. & Gannon, M. 2003. "The consumer sentiment of the Irish Nation". Proceedings of the 2003 Academy of Marketing Science Annual Conference.,
• O'Reilly, N. 2002. "When Smallville met Metropolis - A Story of Big Town Shopping in a Small Town Setting". Proceedings of the 2002 Association for Consumer Research Conference on Gender Marketing and Consumer Behaviour.,
• O'Reilly, N. 2000. "Steps Towards the Juggling Lifestyle". Proceedings of the 2000 EIASM Second Workshop on Interpretative Consumer Research.,

• O'Reilly, N., "The Story So Far", Fourth Doctoral Seminar on the Cultural Embeddedness of Marketing, Consumer and Organisational Research., - , Odense, Denmark, June 2000.
• O'Reilly, N., "Steps Towards the Juggling Lifestyle", EIASM Second Workshop on Interpretative Consumer Research, - , Brussels, May 2000
• O'Reilly, N., "When Smallville met Metropolis - A Story of Big Town Shopping in a Small Town Setting", Association for Consumer Research Conference on Gender Marketing and Consumer Behaviour, - , Dublin, June 2002.