DCUBS

Biographical Details:

Malcolm Brady is a senior lecturer in management at Dublin City University Business School and is currently Associate Dean for Teaching & Learning for the School. Prior to entering academia he worked for many years as an IT consultant in the financial services and utility industries and before that as a civil engineer in the design and construction of gas, water and waste-water systems. He teaches courses in strategic management, business process improvement, and problem structuring & decision-making. His research interest is in strategic interaction, game theory, and competitive advantage. He has a second research interest in business process improvement.

Research Interests:

Game theory, strategic interaction and competitive advantage. Analytical and simulation methods. Business processes.

Selected Peer Reviewed Journals

• Brady M, Saranga H. 2013. Business models in healthcare: a comparison between India and Ireland. Strategic Change, forthcoming,
• Laureani A, Brady M, Antony J. 2013. Applications of lean six sigma in an Irish hospital. Leadership In Health Services, forthcoming,
• Brady M. 2011. Improvisation versus rigid command & control at Stalingrad. Journal Of Management History, 17, 1, pp27-49.
• John A, Brady M. 2011. Consumer ethnocentrism and attitudes towards South African consumables in Mozambique. African Journal Of Economic And Management Studies, 2, 1, pp72-93.
• John A, Brady M. 2011. Exploration of the dimensionality of the consumer ethnocentric tendencies scale in Mozambique. Journal Of African Business, 12, 1, pp114-132.
• Brady M. 2011. 兵临城下 (Improvisation vs. rigid command and control at Stalingrad). Ceibs Review,, pp129-133.
• Brady M, Loonam J. 2010. Exploring the use of entity-relationship diagramming as a technique to support grounded theory inquiry. Qualitative Research In Organizations And Management, 5, 3, pp224-237.
• John A, Brady M. 2010. Consumer ethnocentrism and conspicuous consumption of domestic and foreign consumer goods in Mozambique, a less developed SADC country. Irish Journal Of Management, 30, 1, pp41-72.
• Brady M, Lynn T, Davis P. 2009. Business process change and inadvertent mischarging. International Journal Of Services And Operations Management, 5, 1, pp66-75.
• Brady M. 2009. Advertising effectiveness and spillover: simulating strategic interaction using advertising. System Dynamics Review, 25, 4, pp281-307.
• John A, Brady M. 2009. The Impact of Consumer Ethnocentrism tendencies on buyers¿ evaluations of the quality of South African Packaged and Non-packaged Consumables in Mozambique (for Special edition on business and development in Africa). International Journal Of Business Research, 9, 3, pp105-114.
• Lynn T, Brady M, Davis P. 2009. The fast and the furious: introducing strategic management using an experiential approach. International Journal Of Teaching And Case Studies, 2, 1, pp92-113.
• Brady M, Walsh A. 2008. Setting strategic direction: a top down or bottom up process?. Business Strategy Series, 9, 1, pp5-11.
• Brady M. 2008. Analysis of a public sector organizational unit using strategic and operational analysis tools. Knowledge And Process Management, 15, 2, pp140-149.
• Levis M, Helfert M, Brady M. 2008. Total quality management underpins information quality management. Journal Of American Academy Of Business, Cambridge, 14, 1, pp172-178.
• Levis M, Brady M, Helfert M. 2008. Website data quality and form input validation: an empirical study on Irish corporate websites. Journal Of Service Science And Management, 1, 1, pp91-100.
• Brady M. 2007. Firm governance and duopoly: in weakness may lie strength. Managerial And Decision Economics, 28, 2, pp145-155.
• Fershtman C, Judd K. (corrigendum brought to the authors attention by Brady M.). 2006. Equilibrium incentives in oligopoly: Corrigendum. American Economic Review, 96, 4, pp1367-1367.

Selected Chapters

• Lynn, T and Brady, M. 2012. Corporate Mission, Vision and Values. in Idowu, S O, N Capaldi, A Das Gupta, L Zu (Eds.), Encyclopedia of Corporate Social Responsibility,
• Brady M, Lynn T, Gorman L. 2009. Ryanair vs. Aer Lingus: two decades of competition. Corporate Strategy Toolkit FAE Business Leadership, pp85-91.
• Lynn T, Brady M, Gorman L. 2009. Google Inc.: One decade later. Corporate Strategy Toolkit FAE Business Leadership, pp92-125.
• Lynn G, Lynn T, Brady M, Davis P. 2008. O2 Communications Ireland: Today's mobile phone is not just a communications tool. Irish Management 2.0: New priorities for a changing economy
• Pike K, Brady M, Lynn T, Davis P. 2008. An Post: Addressing Ireland's mail market. Irish Management 2.0: New priorities for a changing economy

Selected Non-peer Reviewed Journals

• Niall Reilly. 2007. On course for a masters (based on interview with Dr. Malcolm Brady). Emergency Services Ireland,
• Dr. Malcolm P. Brady. 2007. Outsourcing: friend or foe?. Irish Independent Special Supplement on Outsourcing,
• Cummings, Nigel. 2006. OR Stream Summaries Part 2 (Summary of Presentation by Malcolm Brady at OR48 Annual Conference of the Operational Research Society, University of Bath, Sept 11-12, 2006). OR Newsletter, pp8-8.

• Phillips, Martin, Malcolm Brady and PJ Byrne, The balanced scorecard and multicriteria decision making: a comparison in an airline context, 15th Annual Irish Academy of Management Conference, 06-SEP-12 - 07-SEP-12, National University of Ireland, Maynooth
• John, Anna and Brady, Malcolm, A new model of strategic capabilities in universities, 15th Annual Irish Academy of Management Conference , 06-SEP-12 - 07-SEP-12, National University of Ireland, Maynooth
• John A, Brady M., A new framework for analysis of the nature of conspicuousness of imports, IFSAM 2012 11th World Congress of the International Federation of Scholarly Associations of Management, 26-JUN-12 - 29-JUN-12, University of Limerick
• Trif A, Brady M., Towards a game theoretic view of workplace partnership, IFSAM 2012 11th World Congress of the International Federation of Scholarly Associations of Management, 26-JUN-12 - 29-JUN-12, University of Limerick
• Brady M, Kumar V, Bhattacharya A, Dai J, Kumar A, Simulating orthopaedic activity in the physiotherapy department of an Irish hospital, In: Hengjin Cai ed.CAMAN2012 International Conference on Computer and Management, 09-MAR-12 - 11-MAR-12, Wuhan, China, 718 - 721
• Kumaraswamy AH, Bhattacharya A, Kumar V, Brady M., An Integrated QFD-TOPSIS Methodology for Supplier Selection in SMEs, CIMSim2011 Third International Conference on Computational Intelligence, Modelling and Simulation, 20-SEP-11 - 22-SEP-11, Langkawi, Malaysia, 271 - 276
• Dai J, Kumar V, Brady M, An Improved path and method of designing Smart Water Market for Chinese Inter-basin diversion Project, 14th Annual Conference of the Irish Academy of Management, 01-SEP-11 - 02-SEP-11, National College of Ireland, Dublin
• Trif A, Brady M., Dynamics of workplace partnership: a game-theoretic view, 14th Annual Conference of the Irish Academy of Management, 01-SEP-11 - 02-SEP-11, National College of Ireland, Dublin
• Brady M, The university student as customer, supplier, actor, raw material and end product: analysing university teaching and learning processes using a soft systems approach , 14th Annual Conference of the Irish Academy of Management, 01-SEP-11 - 02-SEP-11, National College of Ireland, Dublin
• Salman MR, Geraghty J, Brady M and Rivers A., Framework Development for Automated Simulation-Based Decision Support, in , Intel European Research and Innovation Conference 2010, 12-OCT-10 - 14-OCT-10, Intel Ireland, Leixlip, Co. Kildare, Ireland., 126 -
• Brady M, Mesquita L., Facilitated trust: from black and white to shades of grey, BAM2010 British Academy of Management Annual Conference, 14-SEP-10 - 16-SEP-10, University of Sheffield
• John A, Brady M., Consumer preferences for South African clothing in Mozambique, IAM2010 13th Annual Conference of the Irish Academy of Management, 02-SEP-10 - 03-SEP-10, Cork Institute of Technology
• John A, Brady M., The role of socio-economic development and national values in variability of consumer ethnocentric tendencies and effects across societies, Conference of the Academy of International Business - UKI, 08-APR-10 - 10-APR-10, Trinity College Dublin
• John A, Brady M., The impact of personality and culture on consumer ethnocentrism in Mozambique, BAM2009 British Academy of Management Annual Conference, 15-SEP-09 - 17-SEP-09, Brighton, England
• John A, Brady M., The impact of consumer ethnocentrism on the perception of quality of packaged and non-packaged consumables in a developing African country: Mozambique, BAM2009 British Academy of Management Annual Conference, 15-SEP-09 - 17-SEP-09, Brighton, England.
• John A, Brady M., Consumer ethnocentrism and conspicuous consumption of domestic and foreign consumables in a less developed SADC country - Mozambique, Irish Academy of Management 12th Annual Conference, 02-SEP-09 - 04-SEP-09, Galway-Mayo Institute of Technology, Galway
• John A, Brady M., Consumer ethnocentrism and multidimensionality of the CET-scale in north-western Russia, Irish Academy of Management 12th Annual Conference, 02-SEP-09 - 04-SEP-09, Galway-Mayo Institute of Technology, Galway
• John A, Brady M., The impact of conscientiousness and collectivism on ethonocentric tendencies of Mozambican consumers, AMC2009 Academy of Marketing Annual Conference 2009, 07-JUL-09 - 09-JUL-09, Leeds
• John A, Brady M., The nature of consumer ethnocentrism in north-western Russia, AMC2009 Academy of Marketing Annual Conference 2009, 07-JUL-09 - 09-JUL-09, Leeds
• John A, Brady M., The Impact of Consumer Ethnocentrism tendencies on buyers¿ evaluations of the quality of South African Packaged and Non-packaged Consumables in Mozambique, IABE2009 ¿ International Academy of Business and Economics Annual Conference, 05-JUN-09 - 07-JUN-09, Thessaloniki, Greece
• John A, Brady M., The impact of consumer ethnocentrism on purchasing decisions of Irish, Russian and Mozambican consumers of foreign and national meat, EMAC2009 22nd Annual Conference of the European Academy of Marketing, Doctoral Colloquium, 24-MAY-09 - 26-MAY-09, Audencia-Nantes
• John A, Brady M., Cultural antecedents of consumer ethnocentrism in Mozambique, EURAM2009 9th Annual Conference of the European Academy of Management , 12-MAY-09 - 14-MAY-09, Liverpool
• John A, Brady M., The impact of regional origin of consumers on the word-of-mouth practices on consumer goods and services markets in Mozambique, EURAM2009 9th Annual Conference of the European Academy of Management, Doctoral Colloquium , 11-MAY-09 - 11-MAY-09, Liverpool
• Briody A, Brady M., Temporary employment contracts as a strategic real option: a case study of university lecturer contracts (paper accepted for presentation but not presented), EURAM2009 9th Annual Conference of the European Academy of Management, 11-MAY-09 - 14-MAY-09, Liverpool
• Brady M., Virtuous and vicious cycles: boom and bust in Ireland, ASU SkySong Global Forum, 04-MAR-09 - 04-MAR-09, Arizona State University, SkySong, Scottsdale
• Brady M., Strategic interaction and advertising, Research seminar series, Management Dept., ASU WP Carey School of Business, 06-FEB-09 - 06-FEB-09, WP Carey School of Business, Arizona State University, Tempe, Arizona
• John A, Brady M, Levis M., Cognitive and affective involvement strategies in advertisings for search and experience goods in Ireland, Russia and Mozambique, 34th Annual Conference of European International Business Academy, 11-DEC-08 - 13-DEC-08, Tallinn, Estonia
• Brady M., Modeling strategic interaction, International Scholars Research Seminar: ASU School of Global Management and Leadership, 17-OCT-08 - 17-OCT-08, Arizona State University, West Campus, Phoenix, Arizona
• Brady M., Strategic use of advertising: a simulation model, INFORMS 2008 Annual Meeting, 12-OCT-08 - 15-OCT-08, Washington DC.
• John A, Brady M., Personality profile of Mozambique, EIASM European Institute for Advanced Studies in Management 6th Workshop in International Strategy and Cross-Cultural Management, 22-SEP-08 - 23-SEP-08, IESE Business School, Barcelona
• John A, Brady M., The impact of national culture on advertising in Russia, Mozambique and the Republic of Ireland, BAM2008 British Academy of Management Annual Conference, 09-SEP-08 - 11-SEP-08, Harrowgate, England
• John A, Brady M., National culture and personality in Mozambique, IAM2008 - Irish Academy of Management Annual Conference, 03-SEP-08 - 05-SEP-08, Dublin City University Business School
• Salman MR, Brady M, Geraghty J., Productivity improvement methodologies: a comparison, IMC2008 25th International Manufacturing Conference, 03-SEP-08 - 05-SEP-08, Dublin Institute of Technology, Dublin, Ireland
• Lynn T, Brady M, Davis P., The fast and the furious: an experiential approach to introducing strategic management and organizational theory, IAM2008 - 10th Annual Conference of the Irish Academy of Management, 03-SEP-08 - 05-SEP-08, Queen¿s University, Belfast, Northern Ireland
• Brady M., Strategic Management and International Business Track Chair, IAM2008 - 10th Irish Academy of Management Annual Conference, 03-SEP-08 - 05-SEP-08, Dublin City University Business School, Dublin, Ireland
• Levis M, Helfert M, Brady M., Form input validation: an empirical study on Irish corporate websites, ICEIS 2008 - 10th International Conference on Enterprise Information Systems, 12-JUN-08 - 16-JUN-08, Barcelona, Spain
• Levis M, Helfert M, Brady M., Identifying information quality problems in a healthcare scenario, IADIS (International Association for the Development of the Information Society) International Conference Information Systems 2008, 09-APR-08 - 11-APR-08, Algarve, Portugal
• Levis M, Helfert M, Brady M., Information quality issues highlighted by Deming¿s fourteen points, ICBIIT08 International Conference on Business Innovation and Information Technology, 24-JAN-08 - 25-JAN-08, Dublin City University, Dublin, Ireland
• Levis M, Helfert M, Brady M., Information Quality Management: review of an evolving research area, ICIQ2007- 12th International Conference on Information Quality, 09-NOV-07 - 12-NOV-07, MIT, Cambridge, MA.
• Brady, Malcolm, Strategic analysis of a public sector organisational unit - the case study revisited, OR49 - Annual Conference of the Operational Research Society, 04-SEP-07 - 06-SEP-07, University of Edinburgh
• Lynn T, Brady M, Davis P., The fast and the furious: an experiential approach to introducing strategic management and organisation theory, 10th Irish Academy of Management Annual Conference, 03-SEP-07 - 05-SEP-07, Queen's University, Belfast, Northern Ireland
• Shi J, Brady M., Human resource utilization: TQM vs. Six Sigma, 10th Annual Conference of the Irish Academy of Management, 03-SEP-07 - 05-SEP-07, Queen¿s University, Belfast, Northern Ireland
• Brady, Malcolm, Advertising effectiveness and spillover: simulating strategic interaction using advertising, 25th International Conference of the System Dynamics Society, 29-JUL-07 - 02-AUG-07, Hosted by MIT, Boston, MA.
• Brady, Malcolm, Simulating competition between two firms, 3rd Annual Workshop on Simulation in Manufacturing, Services and Logistics, 18-JUN-07 - 19-JUN-07, Hosted by Intel, Leixlip, Co. Kildare, Ireland.
• Lynn T, Davis P, Brady M., SWIF (Student Written Instructor Facilitated) Learning, 5th Annual Conference on Teaching and Learning: Learning Technologies, 07-JUN-07 - 08-JUN-07, National University of Ireland, Galway, Ireland.
• Lynn T, Brady M, Davis P., The fast and the furious: an experiential approach to introducing strategic management, 8th Annual Irish Educational Technology Conference, 23-MAY-07 - 25-MAY-07, Dublin Institute of Technology, Dublin.
• Levis M, Helfert M, Brady M., Applying information quality concepts in a practical healthcare setting, UKAIS2007 - 12th Annual Conference of the UK Academy for Information Systems, 11-APR-07 - 12-APR-07, School of Informatics, University of Manchester, Manchester, England.
• Brady, Malcolm, Mixed methodology analysis of a public sector organisational unit: combining strategic and operational level techniques, Operations Research Society Special Interest Group in Strategy and OR, 23-NOV-06 - 23-NOV-06, Warwick Business School, University of Warwick
• Brady, Malcolm, Using multimethodolgies to carry out a strategic analysis of a public sector organisational unit, OR48 Annual Conference of the Operational Research Society, 11-SEP-06 - 13-SEP-06, University of Bath
• Brady, Malcolm, member of organising committee, Linking the global and the local: education for development in a globalising world - International conference hosted by DCU Centre for International Studies, DCU, supported by Irish Aid., 23-MAR-06 - 24-MAR-06, Dublin City University Business School
• Brady, Malcolm, Firm governance: in weakness may lie strength, BAM 2005 British Academy of Management Annual Conference, 13-SEP-05 - 15-SEP-05, Said Business School, University of Oxford
• Brady, Malcolm, member of Paper Review Panel, European Academy of Management Annual Conference, 04-MAY-05 - 07-MAY-05, Technical University of Munich
• Brady, Malcolm, Impact of advertising on duopoly competition, 2004 Annual Conference of the Irish Academy of Management, 02-SEP-04 - 03-SEP-04, Trinity College Dublin
• Brady, Malcolm, member of Paper Review Panel, British Academy of Management Annual Conference, 30-AUG-04 - 01-SEP-04, University of St. Andrews
• Brady, Malcolm, Competition under Bertrand duopoly: low cost versus differentiation, BAM 2004 British Academy of Management Annual Conference, 30-AUG-04 - 01-SEP-04, University of St. Andrews
• Brady, Malcolm, Incentivised duopoly: profit maximisation or sales maximisation?, BAM 2002 - British Academy of Management Annual Conference, 09-SEP-02 - 11-SEP-02, Middlesex University, Novotel, Hammersmith, London
• Brady, Malcolm, The incentive model of the firm: an analytical and simulation approach, Irish Academy of Management Annual Conference, 05-SEP-02 - 06-SEP-02, Waterford Institute of Technology
• Brady, Malcolm, Corporate alliances in elearning: a programme director¿s perspective, EdTech2002: third annual Irish Educational Technology Users Conference, 16-MAY-02 - 17-MAY-02, Institute of Technology, Carlow
• Brady, Malcolm, `Duopoly with strict profit maximiser and strict sales maximiser: examination of influence of cost structures on industry leadership¿, Doctoral Colloquium, 29-APR-02 - 30-APR-02, University College Cork
• Brady, Malcolm, Examination of a duopoly where managers are incentivised: strict profit maximisation versus strict sales maximisation, Annual General Conference of the Network of Industrial Economists, 04-APR-02 - 05-APR-02, Royal Holloway, University of London
• Brady, Malcolm, Member of Paper Review Panel from 2002 to date, System Dynamics Society Annual Conference, 01-MAR-02 - 01-MAR-06, member of Paper Review Panel
• Brady, Malcolm, 'Evaluation of different pricing strategies using analytical and simulation approaches', Irish Academy of Management Annual Conference, 06-SEP-01 - 07-SEP-01, University of Ulster, Magee College, Derry
• Brady, Malcolm, 'Simulation of the business firm using several different pricing approaches', 19th International Conference of the System Dynamics Society, 23-JUL-01 - 27-JUL-01, Emory Hotel and Conference Centre, Emory University, Atlanta
• Brady, Malcolm, , Seminar on E-Commerce for MBA Association of Ireland, 20-JAN-01 - 20-JAN-01, Dublin City University Business School
• Brady, Malcolm, 'Simulation as an aid in strategy-making', OR42: Operational Research Society Annual Conference, 12-SEP-00 - 14-SEP-00, University of Wales, Swansea
• Brady, Malcolm, 'Use of entity/relationship diagramming as a technique in the grounded theory approach to social science research', Irish Academy of Management Conference, 07-SEP-00 - 08-SEP-00, Dublin Institute of Technology
• Brady, Malcolm, 'Simulation of a business firm', Young Operational Research Conference, 28-MAR-00 - 30-MAR-00, Fitzwilliam College, Cambridge
• Brady, Malcolm, 'Patterns of growth: an investigation into the dynamics of firm performance', Young Operational Researchers Forum, 22-MAR-99 - 24-MAR-99, University of Sheffield
• Brady, Malcolm, Patterns of growth: an investigation into firm performance, International Postgraduate Research Student Conference, 28-NOV-98 - 28-NOV-98, Dublin Institute of Technology
• Brady, Malcolm, Patterns of growth: an investigation into firm performance, Inaugural Conference of Irish Academy of Management, 11-SEP-98 - 12-SEP-98, National University of Ireland, Galway