DCUBS

Dr Pierre McDonagh

Name:Dr Pierre McDonagh
Phone Number5996
Room:Q114
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Work Area:Marketing
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Dr Pierre McDonagh

Dr Pierre McDonagh

Biographical Details:

Senior Lecturer in Marketing: Born: Belfast 1962 - PhD Cardiff University (1997) held lecturing posts at; The Queens University of Belfast (1987-89); Lecturer of Marketing Cardiff Business School, Cardiff University(1989-1996); the University of Stirling 1996-1999; DIT 99-05; Visiting Lecturer at Sheffield University Management School, (1992-1995) & at Universidad Tecnica de Lisboa, Portugal (1995); invited research scholar - Visiting Assistant Professor (2002) at Arizona State University's Morrison School of Management & Agribusiness USA; Within Ireland he has guest lectured at Trinity College, Dublin; UCD's Smurfit School of Business & served DCUBS as Associate Dean for Research 05 to 2008. Founded the research cluster Centre for Consumption Studies Nov 2006; Works extensively with University of Wales Degree validation in France, Greece, Indonesia, Italy, Japan, Portugal, Spain and Singapore. External Examiner for degree programmes in Italy and Spain (1994-2003). External Examiner for the BA/BSc Business Studies (Hons) at University of Ulster (2006-2009) - Judge for Chambers Ireland President's Awards for Corporate Social Responsibility 2008-09; 2009-10; 2011-12. Teaches MG543 Sustainability Marketing--MG101 Introduction to Marketing--MG327 Marketing in Society --MG499 Business Project--MG330-- Information Technology and Society--MG527 Next Generation Marketing--INTRA TUTOR 2011--Serves on DCU FEC Steering Group

Research Interests:

Sustainable Communication - Sustainable Consumption & Production - Sustainability Marketing - Consumption Studies - Fellow of the caQtus collaborative. - ASSOCIATE EDITOR & Policy Board member, Journal of Macromarketing - EUROPEAN EDITOR, Markets, Globalization and Development Review (MGDR), - EDITORIAL ADVISORY BOARD MEMBER for Consumption Markets & Culture, Journal of Marketing Management, MANUSCRIPT REVIEW BOARD Journal of Strategic Marketing-- 2006 Emerald Citation of Excellence by the Emerald Management Reviews Independent Review Board -- author of one of the TOP 50 management articles of 2006 (from 15,000 submissions) for Bradshaw, A. McDonagh, P. and Marshall, D. (2006) No Space -new blood and the production of brand culture colonies. Journal of Marketing Management, 22, 5/6, pp579-599. -- recognised for its outstanding contribution to the literature and body of knowledge.--PhD 1997 Cardiff--developed the theory of sustainable communication.

Selected Peer Reviewed Journals

  • Healy, J. and McDonagh, P. (forthcoming). 2012. `Consumer Roles in Brand Culture and Value Co-Creation in Virtual Communities¿.. Journal Of Business Research,
  • Brown, S. McDonagh, P. & Shultz II, C.J. (forthcoming) `. 2012. A Brand So Bad It¿s Good: The Paradoxical Place Marketing of Belfast.¿. Journal Of Marketing Management,
  • Stephen Brown, Pierre McDonagh and Cliff Shultz II. 2012. (forthcoming) `Dark Marketing: Skeleton in the Cupboard or Ghost in the Machine?¿. European Business Review, 24, 3, pp196-215.
  • McDonagh, P. and Brereton, P. 2010. Screening Not Greening: An Ecological Reading of the Greatest Business Movies. Journal Of Macromarketing, 30, 2, pp133-146.
  • Prothero, A. McDonagh, P. and Dobscha, S. 2010. Is Green the New Black? Reflections on a Green Commodity Discourse. Journal Of Macromarketing, 30, 2, pp147-159.
  • Bradshaw, Alan, McDonagh, Pierre and Marshall, David W. 2009. Finding an Irish Voice; Reflections on Celtic Consumer Society and Social Change. Irish Marketing Review, 20, 1, pp3-5.
  • Kilbourne, William.E. Dorsch, Michael J, McDonagh, Pierre, Urien, Bertrand, Prothero, Andrea, Grunhagen, Marko, Polonksky, Michael J, Marshall, David W. Foley, Janice and Bradshaw, Alan. 2009. The Institutional Foundations of Materialism in Western Societies: A Conceptualization and Empirical Test. Journal Of Macromarketing, 29, 3, pp259-278.
  • de Coverly, Edd. McDonagh, Pierre O'Malley, Lisa and Patterson, Maurice. 2008. Hidden Mountain: The Social Avoidance of Waste. Journal Of Macromarketing, 28, 3, pp289-303.
  • Hughner, Renee McDonagh,Pierre Prothero, Andrea Stanton, Julie and Clifford J Shultz. 2007. 'Who are Organic Consumers? Exploring Organic Food Consumption: A Literature Review'. Journal Of Consumer Behaviour, 6, 4, pp94-110.
  • McDonagh, Pierre and Strong, Carolyn. 2006. Liberte, Equalite, Fraternite: Reflections on the genesis and continued growth of Fair Trade for Business Strategy. Journal Of Strategic Marketing, 14, 4
  • Bradshaw, Alan McDonagh, Pierre and Marshall, Dave. 2006. No Space -new blood and the production of brand culture colonies. Journal Of Marketing Management, 22, 5/6, pp579-599.
  • Bradshaw, Alan McDonagh, Pierre and Marshall, David W. 2006. Response to Art versus Commerce as a Macromarketing Theme. Journal Of Macromarketing, 26, 1
  • Bradshaw, Alan McDonagh, Pierre and Marshall, David W. 2006. 'The Alienated Artist and the Political Economy of Organised Art'. Consumption, Markets And Culture, 9, 2
  • Bradshaw, Alan McDonagh, Pierre Marshall, David W. and Bradshaw, Harry. 2005. 'Exiled Music Herself, pushed to the edge of existence - the experience of the background music live musician'. Consumption, Markets And Culture, 8, 3, pp219-239.
  • Ui Ghallchoir, K. McDonagh, Pierre ODriscoll, Aidan and Lawlor, M. A. 2005. Marketing: Building Business, Shaping Society A Special AM 2005 Conference Issue. Journal Of Marketing Management,
  • McDonagh, Pierre and Prothero Andrea. 2005. 'Food, Markets & Culture: The Representation of Food in Everyday Life'. Consumption, Markets And Culture, 8, 1, pp1-5.
  • Aarset, B Beckmann, Suzanna Bigne, Enrique Beveridge, Malcolm Bjorndal, Trond Bunting, Jane McDonagh, Pierre Mariojouls, Catherine Muir, James Prothero, Andrea Reisch, Lucia Smith, Andrew Tveteras, Ragnar and James Young. 2004. 'The European consumers¿ understanding and perceptions of the `organic¿ food regime: the case of aquaculture'. British Food Journal, 106, 2, pp93-105-105.
  • Kilbourne, William E. McDonagh, Pierre and Prothero, Andrea. 2002. 'The possibility of Sustainable Consumption' In this Issue: Global Policy and the Environment Editorial. Journal Of Macromarketing, 22, 2
  • McDonagh, Pierre. 2002. 'Communicative Campaigns to Effect Anti-Slavery and Fair Trade: The Cases of Rug Mark and Cafedirect'. European Journal Of Marketing, 36, 5/6, pp642-666.
  • McDonagh, Pierre and Shultz II, Cliff J. 2002. 'On Society, Market Logic and Marketing, Guest Editorial'. European Journal Of Marketing, 36, 5/6, pp1-5.
  • McDonagh, Pierre and Prothero, Andrea. 2000. 'Euroclicking and the Irish SME: Prepared for E-Commerce and the Single currency'. Irish Marketing Review, 13, 1, pp21-33.
  • Fitchett, James and McDonagh, Pierre. 2000. 'A Citizen's Critique of Relationship Marketing in Risk Society'. Journal Of Strategic Marketing, 8, 2, pp209-222.
  • Aarest, B. Beckmann, S. Bigne, E. Beveridge, MCM. Bjorndal, T. Bunting, M. J. McDonagh P. Mariojols, C. Muir, J. Prothero, A. Smith A P. Tveteras, R. and Young J. 1999. 'Consumer perceptions of organic salmon; implications for an emergent market'. Fishfarming Today 133, 13
  • McDonagh, Pierre. 1998. Towards a theory of Sustainable Communication in risk society: An empirical analysis relating issues of sustainability to marketing communications'. Journal Of Marketing Management, 14, 1, pp591-622.
  • McDonagh, Pierre and Prothero, Andrea. 1997. Leap frog marketing The contribution of ecofeminist thought to the world of patriarchal marketing'. Marketing Intelligence & Planning, 15, 7, pp361-368.
  • Prothero, Andrea Peattie, Ken and McDonagh, Pierre. 1997. 'Communicating Greener Strategies: A Study of On-Pack Communication'. Business Strategy And The Environment, 6, 2, pp74-82.
  • Kilbourne, William E. McDonagh, Pierre and Prothero, Andrea. 1997. 'Sustainable Consumption and Quality of Life: A Macromarketing Challenge to the Dominant Social Paradigm'. Journal Of Macromarketing, 17, 1, pp4-24.
  • Morgan, Robert E. McDonagh, Pierre and Ryan-Morgan, Tracy. 1995. 'Employee Job Satisfaction: Marketing Managers as an Occupationally Homogenous Group. Journal Of Managerial Psychology, 10, 2, pp10-17.
  • McDonagh, Pierre 'Radical change through rigorous review'. 1995. 'Radical change through rigorous review'. Journal Of Marketing Management, 11, 7, pp675-679.
  • McDonagh, Pierre and Clark, Alison. 1995. 'Corporate Communications about Sustainability: Turning clever into enlightened companies'. Greener Management International, 11, pp49-62.
  • Moutinho, Luiz McDonagh, Pierre Miquel Peris, Salvador and Bigne, Enrique. 1995. 'The Future Development of the Hotel Sector: An International Comparison'. International Journal Of Contemporary Hospitality Manag, 7, 4, pp10-15.
  • McDonagh, Pierre and Prothero, Andrea. 1993. 'Why bother with Environmental Marketing? Some Practical Guide-lines for Managers'. Irish Marketing Review, 6, , pp120-126.
  • McDonagh, Pierre Marshall, David W. and Prothero, Andrea. 1993. 'Does the Marketing Education Group Conference Amplify the Voice of Marketing - Beyond Its Small World?'. Journal Of Marketing Management, 9, , pp355-372.
  • Evans, Martin McDonagh, Pierre and Moutinho, Luiz. 1992. 'The Coastal Hotel Sector: Performance and Perception Analysis'. Built Environment, 18, 1, pp67-78.
  • McDonagh, P. Moutinho, L. and Evans, M. with A.J. Titterington. 1992. 'Does Environmentalism Matter to Hoteliers? An Analysis of Managers' Opinions in the English, Scottish, Welsh and Irish Hotel Industries'. Journal Of Euromarketing, 1, 3, pp51-73.
  • McDonagh, Pierre and Prothero, Andrea. 1992. 'Producing Environmentally Acceptable Cosmetics? The Impact of Environmentalism on the United Kingdom Cosmetics and Toiletries Industry'. Journal Of Marketing Management, 8, 2, pp147-166.
  • Evans, Martin McDonagh, Pierre and Moutinho Luiz. 1991. The Development of the Portuguese Hotel Industry: Contributory Factors'. International Journal Of Contemporary Hospitality Manag, 3, 2, pp10-14.

Selected Books

Selected Chapters

Reviews

  • McDonagh, Pierre. 1998. 'Ottman, J. A. (1997) Green marketing, opportunity for Innovation¿ Chicago Illinois: NTC Books, Business Strategy and the Environment, Sept. 1998. Business Strategy And The Environment,
  • McDonagh, Pierre. 1998. 'Hannigan, J.A. (1995) Environmental Sociology: A Social Constructionist perspective, London: Routledge'. Journal Of Marketing Management, 14, pp680-681.
  • McDonagh, Pierre. 1996. 'Hansen, A. (Ed.)(1993) The Mass Media and Environmental Issues, Leicester University Press, London'. Journal Of Communication Management, Volume One, pp206-207.

Selected Non-peer Reviewed Journals

  • Muzellec, L. and McDonagh, P. 2008. « Ceci n¿est pas une Brand! » Postmodernism ºi management de brand: cazul þigãrilor Red Apple . Revista Romana de Marketing, , 1,
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  • McDonagh, P, Open Sky Marketing, In: Bradshaw, A. Hackley, C and P MacLaran ed.The 2010 European Conference of the Association for Consumer Research: Royal Holloway, University of London, Egham, UK., 30-JUN-10 - 03-JUL-10, Royal Holloway, University of London, Egham, UK.
  • Moynihan, Christine and McDonagh Pierre, Colonised Cork: Trade, Boom and Bust 1600 - 1900, In: Terrence H. Witkowski ed.Rethinking Marketing in a Global Economy, 04-JUN-09 - 07-JUN-09, University of Agder, Kristiansand, Norway, 27 - 41
  • Phibbs, Catherine and McDonagh, Pierre, A Glocal View of Social Entrepreneurs in the Irish Landscape, In: Terrence H. Witkowski ed.Rethinking Marketing in a Global Economy, 04-JUN-09 - 07-JUN-09, University of Agder, Kristiansand, Norway, 316 - 332
  • Moynihan, Christine and McDonagh, Pierre, Alternative Food Networks: What's Alternative?, In: Daniela Spanjaard, Sara Denize and Neeru Sharma ed.Australia and New Zealand Marketing Academy Conference Marketing: Shifting the Focus from Mainstream to Offbeat, 01-DEC-08 - 03-DEC-08, Olympic Park, Sydney, New South Wales Australia
  • McDonagh, Pierre, Presenting the Journal of Macromarketing - Global Policy and Evironment Editorial, In: Daniela Spanjaard, Sara Denize and Neeru Sharma ed.Australia and New Zealand Marketing Academy Conference Marketing:Shifting the Focus from Mainstream to Offbeat, 01-DEC-08 - 03-DEC-08, Olympic Park, Sydney New South Wales, Australia
  • Moynihan, C and McDonagh, P., The Use of Place in Alternative Food Networks, In: William E Kilbourne and John Mittelstaedt ed.Macromarketing: Systems, Causes, and Consequences, 04-JUN-08 - 07-JUN-08, Clemson University, South Carolina, USA
  • McDonagh P, Rebranding Macromarketing: Views from across the pond, In: William E Kilbourne and John Mittelstaedt ed.Macromarketing:Systems, Causes, and Consequences¿, 04-JUN-08 - 07-JUN-08, Clemson University, South Carolina, USA
  • Pongsakornrungsilp. S. Healy, J. Bradshaw, A, McDonagh, P, and Schroeder, J., Left Behind: Local fans of Global brands, In: William E. Kilbourne and John Mittelstaedt ed.Macromarketing: Systems, Causes, and Consequences, 04-JUN-08 - 07-JUN-08, Clemson University, South Carolina, USA
  • Hughner, Renee McDonagh, Pierre Prothero, Andrea Shultz, Clifford J. II and Staunton, Julie., The Big O: Organic Food Aesthetics in American everyday life, In: Menzel Baker, Stacey Johansson, Johny and Dan Westbrook ed.`Macromarketing and Development: Building Bridges and Forging Alliances, the 32nd Annual Macromarketing Seminar and the Tenth International Conference on Marketing and Development, 03-JUN-07 - 06-JUN-07, Washington DC, USA
  • Healy, Jason and McDonagh, Pierre, Ethics of the beautiful game: Football Clubs in Crisis?, In: Menzel Baker, Stacey Johansson, Johny and Dan Westbrook ed.Macromarketing and Development: Building Bridges and Forging Alliances¿ the 32nd Annual Macromarketing Seminar and the Tenth International Conference on Marketing and Development, 03-JUN-07 - 06-JUN-07, Washington DC, USA
  • Dalton, Kellie and McDonagh, Pierre, `Ethical Fashion or Fashionable Ethics: Towards Understanding a Taxonomy of Fairly Traded Clothing Organisations¿, In: Menzel Baker,Stacey Johansson, Johny and Dan Westbrook ed.`Macromarketing and Development: Building Bridges and Forging Alliances¿ the 32nd Annual Macromarketing Seminar and the Tenth International Conference on Marketing and Development, 03-JUN-07 - 06-JUN-07,
  • Kilbourne, William. E. McDonagh, Pierre Marshall, David W. and Prothero, Andrea, An Expanded Perspective on the Policy Implications of Environmentally Related Behaviors, Public Policy and Marketing Annual Conference, 29-MAY-07 - 06-JUN-07, Washington DC, USA
  • Muzellec, Laurent and McDonagh, Pierre, Post-Modern Brand Management: The virtual case of Red Apple Cigarettes, 36th European Marketing Academy Conference, 24-MAY-07 - 27-MAY-07, Reykjavik Iceland
  • Dalton, Kellie and McDonagh, Pierre, The Possibilities of Fair Trade: Towards Taxonomy of Fairly Traded Clothing Organisations, In: Peattie, Ken and Lee, Bob ed.13th International Greening of Industry Network Conference 2006- Integration and Communication: A clear route to Sustainability, 02-JUL-06 - 05-JUL-06, BRASS, Cardiff University
  • Ui Ghallchoir, Kate McDonagh, Pierre O¿Driscoll, Aidan Lawlor, Margaret Anne, `Marketing: Building Business, Shaping Society¿ , `Marketing: Building Business, Shaping Society¿ Proceedings of the Academy of Marketing 2005 Annual conference , 05-JUL-05 - 08-JUL-05, Dublin
  • Bradshaw, Alan McDonagh, Pierre and Marshall, David W., `Locating Music Aesthetics within Consumption Studies¿, The European Association for Consumer Research Conference 2005 Special Session THE SOUNDS OF CONSUMPTION: LISTENING TO THE MUSICAL LANDSCAPE , 15-JUN-05 - 18-JUN-05, Goteberg Sweden
  • Bradshaw, Alan, McDonagh, Pierre and Marshall, David W., `The Original Wrapper: Lou Reed and the myth of authenticity in the musical commodity¿, 9th International Conference on Marketing and Development "Marketing Contributions to Prosperity and Peace", 08-JUN-05 - 11-JUN-05, Thessaloniki, Greece
  • Hughner,Renee McDonagh, Pierre Prothero,Andrea Stanton, Julie Shultz II, Clifford J. , `Consumer Attitudes Toward Organic Foods: A Cross-cultural Examination of U.S. and Irish Market Segments¿, `Consumer Attitudes Toward Organic Foods: A Cross-cultural Examination of U.S. and Irish Market Segments¿, 28-MAY-05 - 31-MAY-05, St. Petersburg FLORIDA,
  • Schroeder, Jonathan and McDonagh, Pierre, `Visual Lifestyles: Sex, Technology and Marketing Representation in Digital Photography¿ ,, ACR Gender, Marketing and Consumer Behavior Conference 2004 Special Session GENDER AND THE EROTICS OF CONSUMPTION, 01-OCT-04 - 04-OCT-04, Portland Oregon
  • Bradshaw, Alan McDonagh, Pierre Marshall, David W. & Sherlock, Roger, `You say you want a revolution ¿ Music in Advertising and Pseudo-counterculture¿ , 'Macromarketing Scholarship and Education for a Global Century¿Proceedings of the 29th Annual Macromarketing Conference, 29-MAY-04 - 01-JUN-04, Vancouver, British Columbia, CANADA
  • Hughner, Renée McDonagh, Pierre Prothero, Andrea Stanton, Julie and Shultz II, Clifford J, 'Exploring Organic Food Consumption: Issues, Findings and Prognoses' , In: Brown, Stephen and Turley, Darach ed.European Advances in Consumer Research. Volume 6. Proceedings of the European Association of Consumer Research (EACR), 04-JUN-03 - 07-JUN-03, Dublin
  • Bradshaw, Alan Sherlock, Roger and McDonagh, Pierre, 'On the methods of researching music in everyday life: Assessing the musician as producer of commercialised music.' , In: Brown, Stephen and Turley, Darach ed.European Advances in Consumer Research. Volume 6. Proceedings of the European Association of Consumer Research, 04-JUN-03 - 07-JUN-03, Dublin, 193 - 198
  • Dolan, Paddy and McDonagh, Pierre, . 'The Movement of People, the Movement of Culture, and the Deployment of Nation: Between Home and Belonging For Asylum Seekers in Ireland', [ Diaspora and Globalization Track]. , In: Pavis Centre for Social and Cultural Research at the Open University ed.Cultural Returns Assessing the Place of Culture in Social Thought, 18-SEP-02 - 20-SEP-02, St. Hugh's College, Oxford.
  • Aarset B; Beckmann S; Bigne J; Beveridge M; Bjorndal T; Bunting, M J; Mariojouls C; McDonagh, P; Muir J F; Prothero A; Reisch, L A; Smith A P; Tveteras R & Young J A, 'The organic labelling regime and the European consumer: The case of aquaculture', Proceedings of 31st European Marketing Academy (EMAC) Conference., 01-MAY-02 - 04-MAY-02, Braga, Portugal
  • Dolan, Paddy, McDonagh, Pierre and O'Grady, Eoghan, 'Governmentality, Talk and Text: On globalisation and equity for refugees in Ireland', In: Rahtz, Don and McDonagh, Pierre ed.Globalisation and Equity: Macromarketing Contributions, Proceedings of the 26th Annual Macromarketing Conference, 07-AUG-01 - 10-AUG-01, College of William & Mary, Williamsburg: Virginia, 83 - 88
  • Rahtz, Don and McDonagh Pierre, Globalisation and Equity: Macromarketing Contributions, Globalisation and Equity: Macromarketing Contributions,Proceedings of the 26th Annual Macromarketing Conference, 07-AUG-01 - 10-AUG-01, College of William & Mary, Williamsburg: Virginia, 1 - 496
  • Dolan, Paddy and McDonagh, Pierre, 'Consumption and the Mobile Self: The Negotiation and performance of ethnic Identity among refugees and immigrants in Ireland' , Proceedings of the International Society of Quality of Life Studies Conference, 20-JUL-00 - 23-JUL-00, Girona: Spain
  • McDonagh, Pierre, 'Bonded labour and the marketplace', Proceedings of the International Society of Quality of Life Studies Conference Girona: Spain July 20th -23rd. , Proceedings of the International Society of Quality of Life Studies Conference, 20-JUL-00 - 23-JUL-00, Girona: Spain
  • Aarset, B. Beckmann, S. Bigne, E. Beveridge, M. C. M. Bjorndal, T. Bunting, M. J. Mariojouls C. McDonagh, P. Muir, J. F. Prothero, A. Smith , A. P. Tveteras, R. & Young J. A., 'The Feasibility of organic salmon production', Microbehavior and Macroresults: Proceedings of the Tenth Biennial Conference of the International Institute of Fisheries Economics and Trade IIFET Conference, 10-JUL-00 - 14-JUL-00, Oregon USA
  • Aarset, B. Beckmann, S. Bigne, E. Beveridge, M. C. M. Bjorndal, T. Bunting, M. J. Mariojouls C. McDonagh, P. Muir, J. F. Prothero, A. Smith , A. P. Tveteras, R. & Young J. A., 'Demand for Organic Salmon in the European Union', Microbehavior and Macroresults: Proceedings of the Tenth Biennial Conference of the International Institute of Fisheries Economics and Trade IIFET Conference, 10-JUL-00 - 14-JUL-00, Oregon USA
  • Aarset, B. Beckmann, S. Bigne, E. Beveridge, M. C. M. Bjorndal, T. Bunting, M. J. Mariojouls C. McDonagh, P. Muir, J. F. Prothero, A. Smith , A. P. Tveteras, R. & Young J. A., 'The European consumer's understanding and perceptions of organic salmon production' , Microbehavior and Macroresults: Proceedings of the Tenth Biennial Conference of the International Institute of Fisheries Economics and Trade IIFET Conference, 10-JUL-00 - 14-JUL-00, Oregon USA
  • Dolan, Paddy and McDonagh, Pierre, 'Consumption and the Mobile Self in Ireland¿ , Proceedings of the 25th Annual Macromarketing Conference, 22-JUN-00 - 26-JUN-00, Lovran: Croatia
  • Aarset, B. Beckmann, S. Bigne, E. Beveridge, M. C. M. Bjorndal, T. Bunting, M. J. Mariojouls C. McDonagh, P. Muir, J. F. Prothero, A. Smith , A. P. Tveteras, R. & Young J. A. , 'Organic salmon; perceptions of consumer and interest groups' , Proceedings of the World Aquaculture Society, Aqua2000 Conference,, 02-MAY-00 - 06-MAY-00, Nice, France
  • Aarset, B. Beckmann, S. Bigne, E. Beveridge, M. C. M. Bjorndal, T. Bunting, M. J. Mariojouls C. McDonagh, P., Muir, J. F. Prothero, A. Smith , A. P. Tveteras, R. & Young J. A., 'Consumer attitudes to organic foods¿ , Proceedings of the British Feeding and Drinking Group, 27-MAR-00 - 28-MAR-00, University of Reading
  • Fitchett, J. and McDonagh,P., 'A Citizen's Critique of Relationship Marketing in Risk Society' , In: McLoughlin, Damien. ed.'Interactions , Relationships and Networks: Towards the New Millennium' Proceedings of the 15th Annual IMP Conference , 02-SEP-99 - 04-SEP-99, Unversity College, Dublin
  • Aarset B., Beveridge M., Bjorndal T., McDonagh, P., Muir J., Prothero A., Smith A., and Young J.,, 'Consumer Perceptions of Organic Salmon' , "Aquanor" Proceedings of the European Aquaculture Conference, 14-AUG-99 - 16-AUG-99,
  • Klein, T. McDonagh, P., Prothero, A., and Mittelstaedt, R., 'Macromarketing and 21st Century Challenge: Sustainable Consumption and Ecological Challenges', In: Klein, T. McDonagh, P., Prothero, A., and Mittelstaedt, R. ed.'Macromarketing and 21st Century Challenge: Sustainable Consumption and Ecological Challenges'. Proceedings of the 24th Annual Macromarketing Conference, 12-AUG-99 - 15-AUG-99, University of Nebraska-Lincoln. Lied Conference Center, Arbor Day Farm Nebraska City
  • McDonagh, Pierre, 'Macromarketing and Risk Society: Communications, Enactment, and the Politics of Sustainable Consumption', In: Klein, T., McDonagh, P., Prothero, A., Mittelstaedt, R. ed.'Macromarketing and 21st Century Challenge: Sustainable Consumption and Ecological Challenges', Proceedings of the 24th Annual Macromarketing Conference, 12-AUG-99 - 15-AUG-99, University of Nebraska-Lincoln. Lied Conference Center, Arbor Day Farm Nebraska City
  • Desmond, J. and McDonagh, P., 'Reflections on Signification, Power, and Resistance: A Hegelian Reading of Macromarketing Texts' , In: Klein, T. McDonagh, P. Prothero, A, and Mittelstaedt, R. ed.'Macromarketing and 21st Century Challenge: Sustainable Consumption and Ecological Challenges'Proceedings of the 24th Annual Macromarketing Conference, 12-AUG-99 - 15-AUG-99, University of Nebraska-Lincoln. Lied Conference Center, Arbor Day Farm Nebraska City
  • Aarset B., Beveridge M., Bjorndal T., McDonagh, P., Muir J., Prothero A., Smith A., and Young J.,, 'The EU consumer and the polysemy of 'organic' food: Consumer views on regulation and definition' , In: Young, J. et al. ed.Proceedings of the 1999 Academy of Marketing Conference, 04-JUL-99 - 07-JUL-99, University of Stirling
  • Aarset B., Beveridge M., Bjorndal T., McDonagh, P., Muir J., Prothero A., Smith A., Stewart, A., Tveteras,R.,and Young J. , `Macromarketing and Organic Food: Orienting Research into Organically Produced Salmon¿ , In: Shultz, Clifford J. and Schroeder, Jonathan ed.Proceedings of 23rd Annual Macromarketing Conference, 01-AUG-98 - 04-AUG-98, University of Rhode Island, USA, 83 - 94
  • McDonagh, Pierre, `Macromarketing, Anti-Slavery and Fair Trade: Lessons from those communicating Personal Health Preservation¿, In: Schultz II, Clifford J. and Schroeder, Jonathan ed.Proceedings of 23rd Annual Macromarketing Conference,, 01-AUG-98 - 04-AUG-98, University of Rhode Island, USA, 146 - 166
  • McDonagh, Pierre, `The Fable of Joseph the Pig Farmer¿ in Marketing Illuminations Spectacular,, In: Brown, Stephen Doherty, Ann Marie and Clarke, Bill ed.Marketing Illuminations Spectacular, 23-SEP-97 - 24-SEP-97, St Clements Retreat, University of Ulster, 83 - 90
  • Desmond, J. McDonagh, P. and O'Donohoe, S., `Advertising as Popular Culture: Culture vs. Counter culture¿ , Association for Consumer Research Conference (ACR), 25-JUN-97 - 28-JUN-97, Stockholm
  • McDonagh, Pierre and Kilbourne, W. E., `Plotting the way from hyper consumption to sustainable consumption: A case study¿ , In: Falkenberg Andreas W. and Rittenburg, Terri L. ed.Proceedings of the 22nd Annual Macromarketing Conference, 14-JUN-97 - 17-JUN-97, Bergen, Norway
  • Kilbourne, W.E. and McDonagh, Pierre, `On the Relationship of Economic, Technological, and Political Dimensions to the Environment: Implications for Macromarketing and Consumption¿ , 21st Annual Macromarketing Conference, San Diego, and USA. Aug 3rd. Co-authored with Kilbourne, William E. (Sam Houston State University, USA) , 01-AUG-96 - 03-AUG-96, San Diego, California
  • McDonagh, Pierre, `Relationship marketing, marketing communications and the future: The buzz words that have forgotten the bee¿ , ¿2021- A vision for the next 25 years¿ Annual Marketing Education Group Conference, 04-JUL-96 - 07-JUL-96, The University of Strathclyde, Glasgow
  • McDonagh, Pierre, Prothero, Andrea Peattie, Ken and Fineman, Stephen, British Academy of Management Discussion paper ` Greening Business¿, British Academy of Management Annual Conference, 01-JUN-96 - 03-JUN-96, Bradford
  • McDonagh, Pierre, `The ecocentric challenge for marketing communication in contemporary society¿, In: Kitchen, P. (Ed.) ed.Proceedings of the 1st International Conference on Marketing and Corporate Communications, 22-APR-96 - 23-APR-96, Keele University, 156 - 165
  • McDonagh, Pierre, 'Q. Is Marketing dying of Consumption? A. Yes, and the answer is Consumption!', In: Brown, Stephen, Bell, Jim and Carson, David ed.Marketing Eschatology Retreat - University of Ulster, 23-SEP-95 - 24-SEP-95, St. Clements Retreat, Belfast
  • McDonagh, Pierre, 'Sustainable Communication: Barriers to implementation' Work in Progress paper, Making Marketing Work, Proceedings of the Marketing Education Group Conference, 01-JUL-95 - 04-JUL-95, University of Bradford
  • McDonagh, Pierre, 'Sustainable Communication: Pipe Dream for Green Advertisers or the New way for Business to communicate?', In: Bergadaa, M. ed.Marketing Today and for the 21st Century, Proceedings of the 24th European Marketing Academy Conference, 01-MAY-95 - 04-MAY-95, Paris, France, 731 - 750
  • McDonagh, Pierre, Marshall, David and Prothero, Andrea, 'MEG Survey : Some Preliminary Findings to the Marketing Education Group Executive', In: Bell, Jim et al. ed.Marketing Unity in Diversity, Marketing Education Group Annual Conference,, 04-JUL-94 - 07-JUL-94, University of Ulster
  • Prothero, A. Peattie, K. and McDonagh, P., 'Green Marketing Communications - Dressing Windows or Opening Doors?', In: Bell,J. et. al. ed.Marketing Unity in Diversity, Proceedings of the 25th Marketing Education Group Annual Conference, Vol. II,, 04-JUL-94 - 07-JUL-94, University of Ulster: Coleraine, 766 - 776
  • McDonagh, Pierre, Towards an understanding of what constitutes 'green advertising' as a form of sustainable communication', First Marketing Education Group Doctoral Colloquium. Marketing Unity in Diversity, 03-JUL-94 - 04-JUL-94, University of Ulster
  • McDonagh, P. Moutinho, L. Miquel Peris, S. and Bigne, E., 'Perception of Key Management Contribution Factors to the Future Development of the Hotel Industry: A Comparative Analysis of British/Irish and Spanish Samples.', In: Sirgy, M. J., Bahn, K. D. & Erem, T. ed.Marketing Knowledge from Around the World, Sixth Bi-Annual World Marketing Congress, 15-JUL-93 - 19-JUL-93, Istanbul, Turkey
  • McDonagh, P. Marshall, D. and Prothero, A., 'Does the Marketing Education Group Conference Amplify the Voice of Marketing - Beyond Its Small World?', In: Davies et al. ed.Emerging Issues in Marketing, 04-JUL-93 - 07-JUL-93, Loughborough: England, 628 - 645
  • McDonagh, P. Prothero, A. Miquel Peris, S. and Bigne, E., 'Environmental Issues and the Marketing Department: A Contradiction in Terms or Could it be A New Alliance? An Examination of the UK and Spanish Cosmetics and Toiletries Industries', In: Chias, Josep and Sureda, Joan ed.'Marketing for the New Europe: Dealing with Complexity', 01-MAY-93 - 03-MAY-93, Barcelona, 1279 - 1299
  • McDonagh, P. Morgan, R. E. and Ryan-Morgan, 'The Demographics, Job Satisfaction and Personality Dimensions of United Kingdom Marketing Practitioners: An Exploratory Investigation based on the Membership of the Chartered Institute of Marketing' , 'Management into the 21st Century' Proceedings of the 1992 British Academy of Management Conference, 14-SEP-92 - 16-SEP-92, University of Bradford, England
  • McDonagh, P. and Prothero, A., 'The European Community and Environmentalism - The Impact of EC Environmental Policies upon The Marketing Function', 'Marketing For Europe - Marketing for the Future' Proceedings of the 21st Annual Conference of The European Marketing Academy, 25-MAY-92 - 29-MAY-92, Aarhus School of Business, Denmark, 985 - 1004
  • McDonagh,P. Morgan, R. E. and Ryan-Morgan, T., 'Marketing Managers and Job Satisfaction: A Multifactor Perspective', 'Preparing Marketing for the New Millennium'Proceedings of the Marketing Education Group 24th Annual Conference, 08-JUL-91 - 11-JUL-91, Cardiff Business School,Cardiff: Wales, 756 - 776
  • McDonagh,P. and Prothero, A., 'Products and their Environmental Acceptability? The Case of the United Kingdom Cosmetics Industry', 'Preparing Marketing for the New Millennium'Proceedings of the Marketing Education Group 24th Annual Conference, 08-JUL-91 - 11-JUL-91, Cardiff Business School,Cardiff: Wales, 877 - 903
  • McDonagh, P. and Prothero, A., The Changing Face of the United Kingdom Cosmetics Industry? Strategic Responses to Environmentalism, 'Marketing Thought Around The World'Proceedings of the 20th European Marketing Academy Conference, 01-MAY-91 - 02-MAY-91, University College Dublin, 384 - 403
  • McDonagh, P. and Barrett, T.J., Accounting for Marketing, in the Passive Mode?, 'Marketing Thought Around The World'Proceedings of the 20th European Marketing Academy Conference, 01-MAY-91 - 02-MAY-91, University College Dublin, 1329 - 1338
  • Barret, T. J. McDonagh, P. and Granleese, J., The Contagion Effect in Performance Evaluation: Evidence from the Evaluation of Marketing Managers., Irish Accounting Association Annual Conference, 21-MAR-91 - 23-MAR-91, University of Ulster at Jordanstown
  • Evans, M. E. McDonagh, P. and Moutinho, L., Success and Growth in the Hotel Sector: A Pilot Study., Recent Developments in Marketing. Proceedings of the Marketing Education Group 23rd Annual Conference., 16-JUL-90 - 19-JUL-90, Oxford Polytechnic
  • McDonagh, P. Barrett, T. J. and Granleese, J., Do Accountants Influence the Setting of Marketing Budgets? An Exploratory Study Within Medium Sized Manufacturing Companies in the United Kingdom, 'Recent Developments in Marketing' Proceedings of the Marketing Education Group 23rd Annual Conference, 16-JUL-90 - 19-JUL-90, Oxford Polytechnic
  • Barrett, T. J. McDonagh,P. and Granleese, J., Information Control and the Power of the Accounting Function in Setting Discretionary Marketing Budgets., In: Information Control and the Power of the Accounting Function in Setting Discretionary Marketing Budgets ed.Irish Accounting Association Annual Conference, 01-MAR-90 - 02-MAR-90, DCU
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