DCUBS

Biographical Details:

Presently a Lecturer of Consumer Behaviour within the Marketing group at DCUBS. Also a Research Assistant for an Assurance of Learning AACSB (Association of Advanced Collegiate Schools of Business) project at DCUBS. Just completed a Postgraduate Research Scholarship at Centre for Consumption Studies (http://www.ccs.dcu.ie/), DCU Business School, undertaking a full-time PhD under the supervision of Associate Dean for Research, Dr. Pierre McDonagh. This research was partly funded by Irish Research Council for the Humanities and Social Sciences (IRCHSS). Gerry Gray Memorial Award 2007. For Outstanding Performance at Honours Bachelor Degree Level in Athlone Institute of Technology. Honours Degree in Business with Marketing and French, with First Class Honours and received Award for Best Degree Student in Department of Business and General Studies, sponsored by Revoclife Ltd. Athlone I.T. (2006). Ordinary Degree in Business with Marketing and French, with Distinction. Athlone I.T. (2005). National Certificate in Business Studies with Marketing and French, with Distinction. Athlone I.T. (2004).

Research Interests:

1. 'ETHICS IN THE FOOTBALL INDUSTRY'. Outline of work: Research into the ethics of the football (soccer) industry, from a business perspective, and with a primary focus on the English Premiership. Currently the main thrust of work is aiming to outline a framework which describes how an 'Ethical Football Club' would operate and then to use this as a benchmark for future data collection and analysis at a Premiership Football Club. 2. DEVELOPING A GROUNDED THEORY OF FOOTBALL FAN COMMUNITY IDENTITY AND CO-PRODUCTION. The emergent theory outlines Consumer Roles in Brand Culture, Meaning, and Value Co-creation in Virtual Communities. This work links to Consumer Culture Theory (CCT) and Service-Dominant Logic.

Selected Peer Reviewed Journals

• Healy, J. C., & McDonagh, P. 2012. Consumer Roles in Brand Culture and Value Co-Creation in Virtual Communities. Journal Of Business Research, Forthcoming, In Press
• Healy, Jason. 2007. Book review of 'For Business Ethics' by Campbell Jones, Martin Parker and Rene ten Bos. Journal Of Macromarketing, 27, 4, pp412-414.

• Healy, J. C., & McDonagh, P., A Grounded Theory of Football Fan Community Identity and Co-production: Consumer Roles in Brand Culture, Meaning, and Value Co-creation in Virtual Communities. Poster session, Dublin City University Annual Doctoral Colloquium, 16-SEP-11 - 16-SEP-11, Dublin City University Business School
• Healy, J. C., & McDonagh, P., A Grounded Theory of Football Fan Community Identity and Co-production, Irish Academy of Management Annual Conference Doctoral Colloquium, 31-AUG-11 - 31-AUG-11, DCU Business School
• Healy, J. C., & McDonagh, P., You'll Never Research Alone, Dublin City University Annual Doctoral Colloquium, 01-SEP-10 - 01-SEP-10, Dublin City University Business School
• Healy, J. C., & McDonagh, P., A Grounded Theory of Brand Community and Value Co-creation in Football Fandom Online. Poster session, Dublin City University Annual Doctoral Colloquium, 01-SEP-10 - 01-SEP-10, Dublin City University Business School
• Healy, J C, and McDonagh, P, Football and Conflict in a New Century, Irish Academy of Management Doctoral Colloquium, 03-SEP-08 - 05-SEP-08, Dublin City University Business School
• Pongsakornrungsilp, Siwarit, Jason C Healy, Alan Bradshaw, Pierre McDonagh, and Jonathan Schroeder, Left Behind: Local Fans of Global Brands, In: William E Kilbourne and John D Mittelstaedt ed.Macromarketing: Systems, Causes, and Consequences, 04-JUN-08 - 07-JUN-08, Clemson, South Carolina
• Healy, Jason and McDonagh, Pierre, Ethics of the beautiful game: Football Clubs in Crisis?, In: Stacey Menzel Baker and Daniel Westbrook ed.32nd Annual Macromarketing Society Conference and the 10th Conference of the International Society of Marketing and Development, 2007, 02-JUN-07 - 05-JUN-07, Washington DC, 529 - 540