DCUBS

Biographical Details:

Dr. Anna John is a post-doctoral researcher in the IC4 centre and an adjunct lecturer in the marketing group at Dublin City University Business School. She holds a PhD in Consumer Behaviour/Marketing from Dublin City University and a Master degree in International Relations from the University of Amsterdam (the Netherlands). Her research interests focus on cloud computing, local resistance to international trade in new markets, in-group dynamics, consumer involvement, responsiveness to innovations, status consumption, cross-cultural consumer research, ethics in marketing practices, knitting theory approach, and applications of meta-analytic and structural equation modelling techniques.

Selected Peer Reviewed Journals

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• John, A. and Brady, M. 2011. Consumer Ethnocentrism and Conspicuous Consumption of Domestic and Foreign Consumables in a Less-Developed Country - Mozambique. Irish Journal Of Management, 30, 1, pp41-72.
• John, A. and Brady, M. 2011. Exploration of the Dimensionality of the Consumer Ethnocentric Tendencies Scale in Mozambique. Journal Of African Business, 12, 1, pp114-132.
• John, A. and Brady, M. 2011. Consumer Ethnocentrism and Attitudes toward South African Consumables in Mozambique. African Journal Of Economic And Management Studies, 2, 1, pp72-91.
• John, A.and Brady,M. 2009. The Impact of Consumer Ethnocentrism Tendencies on Buyers' Evaluations of the Quality of South African Packaged and Non-Packaged Consumables in Mozambique. International Journal Of Business Research, 9, 3, pp105-114.

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• John, A. and Brady, M. , A New Model of Strategic Capabilities of Universities , Irish Academy of Management Conference - Teaching & Learning Track, 05-SEP-12 - 07-SEP-12, Maynooth - Ireland
• John, A. and Brady, M. , A New Framework for Analysis of the Nature of Conspicuousness of Imports, IFSAM Conference, 26-JUN-12 - 29-JUN-12, Limerick, Ireland
• Mac an Bhaird, C., Lynn, T., and John, A. , Seeding the Cloud: Funding SMEs in the Application Software Sector, 34th Conference of the Institute for Small Business and Entrepreneurship , 09-NOV-11 - 10-NOV-11, The Octagon, Sheffield, the UK
• John, A. and Brady, M., Consumer Ethnocentrism and Conspicuous Consumption in Mozambique, 2nd Doctoral Colloquium, 01-NOV-10 - 01-NOV-10, DCUBS, Ireland
• John, A. and Brady, M., Consumer Preferences for South African Clothing in Mozambique., 13th Irish Academy of Management Annual Conference, 01-SEP-10 - 03-SEP-10, Cork, Ireland
• John, A. and Brady, M., The Role of Socio-Economic Development and National Values in Variability of Consumer Ethnocentric Tendencies and Effects across Societies., Conference of the Academy of International Business - UKI Chapter, 08-APR-10 - 10-APR-10, Trinity College, Dublin, Ireland
• John, A. and Brady, M., The Effects of Consumer Ethnocentrism and Conspicuous Consumption in a Less-Developed SADC country - Mozambique, Dublin City University Business School 1st Doctoral Colloquium, 17-NOV-09 - 17-NOV-09, Dublin, Ireland
• John, A. and Brady, M., The Impact of Consumer Ethnocentrism on Perceptions of Quality of Packaged and Non-Packaged Consumables in a Developing African Country: Mozambique, British Academy of Management Annual Conference, 15-SEP-09 - 17-SEP-09, Brighton, UK
• John, A. and Brady, M., The Impact of Personality and Culture on Consumer Ethnocentrism in Mozambique, British Academy of Management Annual Conference, 15-SEP-09 - 17-SEP-09, Brighton, UK
• John, A. and Brady, M., Consumer Ethnocentrism and Conspicuous Consumption of Domestic and Foreign Consumables in a Less-Developed SADC Country - Mozambique, 12th Annual Conference of the Irish Academy of Management, 03-SEP-09 - 04-SEP-09, Galway Mayo Institute of Technology, Ireland
• John, A. and Brady, M., Consumer Ethnocentrism and Multi-dimensionality of the CET-scale in North-Western Russia, Doctoral Colloquium of the 12th Annual conference of the Irish Academy of Management, 02-SEP-09 - 02-SEP-09, National University of Ireland - Galway, Ireland
• John, A. and Brady, M., The Nature of Consumer Ethnocentrism in North-Western Russia, Academy of Marketing Annual Conference, 07-JUL-09 - 09-JUL-09, Leeds, UK
• John, A. and Brady, M., The Impact of Conscientiousness and Collectivism on Ethnocentric Tendencies of Mozambican Consumers, Academy of Marketing Annual Conference, 07-JUL-09 - 09-JUL-09, Leeds, UK
• John, A. and Brady, M., The Impact of Consumer Ethnocentrism Tendencies on Buyers' Evaluations of the Quality of South African Packaged and Non-Packaged Consumables in Mozambique, International Academy of Business and Economics Annual Conference, 05-JUN-09 - 07-JUN-09, Thessaloniki, Greece
• John, A. and Brady, M., The Impact of Consumer Ethnocentrism on Purchasing Decisions of Irish, Russian and Mozambican Consumers of Foreign and National Meat, Doctoral Colloquium of the 22nd Annual Conference of the European Academy of Marketing, 24-MAY-09 - 26-MAY-09, Nantes, France
• John, A. and Brady, M., Cultural Antecedents of Consumer Ethnocentrism in Mozambique, 9th Annual Conference of the European Academy of Management, 12-MAY-09 - 14-MAY-09, Liverpool, UK
• John, A. and Brady, M., The Impact of Regional Origin of Consumers on the Word-of-Mouth Practices on Consumer Goods and Services Markets in Mozambique, Doctoral Colloquium of the European Academy of Management, 11-MAY-09 - 11-MAY-09, Liverpool, UK
• John, A., Brady, M. and Lewis, M., Cognitive and Affective Involvement Strategies in Advertisings for Search and Experience Goods in Ireland, Russsia and Mozambique, 34th Annual Conference of European International Business Academy, 11-DEC-08 - 13-DEC-08, Tallinn, Estonia
• John, A. and Brady, M., Personality Profile of Mozambique, 6th Workshop in International Strategy and Cross-Cultural Management, 22-SEP-08 - 23-SEP-08, European Institute of Advanced Studies in Management, IESE Business School, Barcelona, Spain
• John,A.and Brady, M., The Impact of National Culture on Advertising in Russia, Mozambique and the Republic of Ireland, British Academy of Management Annual Conference, 09-SEP-08 - 09-SEP-08, Harrogate,UK
• John A, Brady M., National culture and personality in Mozambique, Irish Academy of Management Annual Conference, 03-SEP-08 - 05-SEP-08, Dublin City University Business School