DCUBS

Biographical Details:

Michael Gannon is Senior Lecturer in Marketing at DCU Business School and former Associate Dean for Taught Programmes. He joined the faculty in 1984. He holds a Bachelor of Commerce, Higher Diploma in Education, MBS in Marketing and PhD from University College Dublin. Dr Gannon's primary research interests lie in the area of foreign market entry strategy and the internationalisation of the firm. His work has appeared in international and national publications including the Journal of International Marketing, the Journal of Strategic Marketing, the British Food Journal, the Irish Marketing Review, and the Journal of Irish Business and Administrative Research.

Research Interests:

Foreign market entry strategy, the internationalisation of SME's

Selected Peer Reviewed Journals

• Mannion M, C Cowan and M Gannon. 2000. Factors associated with perceived quality influencing beef consumption behaviour in Ireland. British Food Journal, 102, 3,,, pp195-210.
• Bradley, F and M Gannon. 2000. Does the firm's technology-marketing profile affect foreign market entry?. Journal Of International Marketing, 8, 4,,, pp12-36.
• Leavy B and M Gannon. 1998. Competing for hearts and minds - a corporate culture perspective on marketing. Irish Marketing Review, 11, 1,,, pp39-48.
• Gannon, M. 1993. Towards a composite theory of entry mode choice: the role of marketing strategy variables. Journal Of Strategic Marketing, 1,, pp41-54.
• Gannon M. 1986. The small firm in a turbulent environment: coping with a pervasive public policy system., pp31-39.
• Gannon M. 1985. The Role of Public Policy in the Changing Technology-Product-Market Nexus. Journal Of Irish Business And Administrative Research, 7, 2,,, pp15-25.

Reviews

• Gannon M. 1991. How to find and license new products, by KA Comerford. Journal Of The Market Research Society, 33, pp147-148.

Selected Non-peer Reviewed Journals

• Gannon M. 1997. Strategic Alliances - a business form for the 1990s and beyond. Newslink, pp5-7.

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