Crowdfunding: The Blanco Nino Story

Invent DCU
Thursday 27th November 2014
10am - 11am

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Philip Martin was born and raised on an organic farm in north county Dublin. As a lover of great Mexican food, he decided to set up his own Mexican restaurant in Dublin. However he was frustrated with not being able to source great corn tortillas and so he decided to make his own. He has devoted the last 2 years of his life researching and developing the Blanco Nino project to make a perfect corn tortilla. Philip is the founder of the award winning Mexican street food restaurant, the Little Ass Burrito Bar.

To date, he has raised €44,000 from two fundraising rounds on Linked Finance and also raised £124,000 on British equity fundraising site Crowdcube for his new manufacturing facility Blanco Nino, which aims to establish a corn tortilla factory in Dublin.

Contrary to most of those who use crowdfunding, Philip sees it more as a way of building brand awareness than raising finance. According to Philip, "Crowdfunding is a way of proving your idea is worth it, it gets people involved, they feel a sense of ownership of the business."