Degree Information:

The Graduate Certificate in Digital Marketing was the first postgraduate programme in digital marketing offered by Irish university. Designed in conjunction with both leading industry and academic experts, the programme is designed to meet the requirements of marketing professionals and recent graduates who have not studied digital marketing previously. Students on the programme benefit from a combination of exposure to cutting edge research, academic rigour, industry practice and applied workshops and projects. Lectures are delivered by experienced International and Irish experts from industry and practice.

The programme is delivered at DCU's Glasnevin campus and students have access to the all of the university's campus facilities and support services. This 8 month part-time programme is delivered on two weekday evenings and leads to the Level 9 award of Graduate Certificate in Digital Marketing. It is delivered in conjunction the MSc in Management (Digital Marketing) and can lead to a Level 9 MSc qualification or an MBS in Research (Digital Marketing).

Aims and Objectives:

At the end of this Programme, students will acquire:

• an understanding of consumer behaviour in a digital context,
• the range of skills necessary to successfully craft, operate and manage digital marketing campaigns and e-commerce processes,
• the analytical, conceptual and practical tools necessary for digital marketing decision-making,
• the opportunity to diagnose, develop and apply digital marketing solutions for real clients,
• insights into the ways in which leading international organisations craft and execute strategic digital marketing decisions.

Programme Structure:

The Graduate Certificate in Digital Marketing is delivered on a part-time basis two evenings per week over 8 months, consisting of two taught semesters. Modules are delivered through a combination of lectures, workshops and mini-conferences. Students will be supported in their learning through the provision of written and online course materials, e-learning and access to leading online marketing resources and tools. Students will be required to undertake a series of individual and group assignments that will include written reports, applied projects, case writing and analysis, online tests, presentations, reflective journals and portfolio development.

Programme Content

• Digital Marketing Mechanics and Authorship (10 Credits)
• Understanding the Digital Consumer (5 Credits)
• Digital Marketing and e-Business Management (5 Credits)
• Data Visualisation and Analytics (5 Credits)
• Strategic Thinking (5 Credits)

Hear what the previous Graduates in Digital Marketing have to say:

"The Certificate in Digital marketing in DCU provides a balance of marketing theory and best practice blended with hands on practical workshops focused on digital topics. Practical knowledge is accumulated over the course and channelled into the development of a digital strategy for a 'real world' client. The certificate encourages students to think laterally about how technology solutions can deliver success for their own businesses and ideas."Kevin Friel, Marketing Manager Consumer Foods (Irish Dairy Board)

"What's really great about this programme is that the focus is not on the mechanics of specific media channels per se but rather on how to engage effectively in the digital space and the effective application of that knowledge to the formulation of a sound digital marketing strategy."Deirdre Wynter, Marketing Manager (Public Affairs & Media Relations, Dublin City University)

"The course was an inspiration to me personally and very practical from a business point of view. Without exception each module I attended gave me some incredible insights into the world of digital marketing.. this course has given me the confidence to steer my company in a new direction and embrace the digital age with gusto."John McKiernan, Entrepreneur (Mouthwatchers.ie)

A Winning University

Innovation in course design and delivery is one of the hallmarks of DCU. The University has a track record of delivering flexible, well rounded, industry focused and highly employable graduates. All of these notable attributes have earned DCU the title of The Sunday Times University of the year 2010.

DCU can credibly deliver the unique blend of skills required by digital marketing professionals by leveraging expertise from the DCU Business School, DCU School of Communications and the DCU School of Computing, including internationally renowned research centers on campus, CLARITY: Centre for Web Sensor Technologies and the Leadership, Innovation and Knowledge Research Centre (LInK).

"Often, outside practitioners are brought in to provide practical, up-to-the-minute knowledge to those who are serious about learning. Where DCU is unique is in the quality of the international knowledge and experience they bring. DCU draws on a higher calibre of knowledgeable senior practitioners than many US University programmes - practitioners who have often walked the very same path as DCU grads. My Consumer Behaviour students on the programme were able to learn best practices and cautionary tales from many of the large multinational and US brands I've worked with, hearing about their consumer marketing challenges and how they overcame them. Not challenges from 20 years ago, but from this year. Students would be hard-pressed to find the same level of practical knowledge, thought leadership and global perspective elsewhere as they will at DCU." - Eric Weaver, Vice President, Social Business Strategy at Ant's Eye View

Career Prospects:

Digital marketing changes rapidly and is experiencing phenomenal growth. Graduates from the Graduate Certificate in Digital Marketing are employed in a variety of marketing roles in all sectors including Google, The Kellogg Company, Dell, An Bord Bia, CKSK, Pembroke Communications, eBow, DCU and others. Our marketing graduates work in highest echelons of industry worldwide and as alumni of Dublin City University and DCU Business School, students completing the Graduate Certificate in Digital Marketing become part of this global network and the opportunities for career development and lifelong learning that this represents. All DCU students and graduates have access to our full-time career support services.

Entry Requirements:

Candidates should: hold a recognised third level honours degree in Marketing or Business Studies, together with a minimum of three years work experience OR hold a recognised third level honours degree in a non-marketing or non-business discipline coupled with substantial experience in a senior marketing or marketing sub-discipline role OR possess an equivalent qualification combined with substantial experience in senior marketing or marketing sub-discipline role Given the applied nature of the programme, consideration will be given in small number of cases to exceptional applicants who do not meet the normal entry criteria. Such cases might include applicants who have demonstrated exceptional entrepreneurial flair.

Dates for Submission of Applications 2013

All applications should be made on-line via the Postgraduate Applications Centre (http://www.pac.ie/dcu) by the 31st of July 2013.

When applying for this programme use PAC code DC504. Please submit a C.V. along with other supporting documentation to PAC.

Queries on Completed applications:

Queries on completed applications can be made by e-mail to Catherine.Gallagher@dcu.ie

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