Prospective Students

Many of the inventions we take for granted today lay unused and unappreciated in labs around the world for years before they finally made it to the marketplace. In the 1980’s, Steve Jobs, co-founder of Apple, took a 1960’s invention (the computer mouse) and revolutionised the computer industry.  In the summer of 2000, BT discovered that it had patented hypertext linking (the way we navigate the Internet) in 1980 – a full 9 years before Tim Berners-Lee and CERN began to develop the World Wide Web. BT weren’t alone - Douglas Engelbart had also discussed the concept in 1968. In 1802, Sir Humphry Davy demonstrated a prototype incandescent lamp, but it was Thomas Edison who developed the light bulb – a full 77 years later. That gap between the market and technology is sometimes called the innovation gap, and that is the gap that the graduates of our B.Sc. in Marketing, Innovation and Technology will fill.

The high technology sector is a dynamic, fast-changing and highly competitive environment, and bringing these technologies to the marketplace requires marketers who can move at the same pace. You will understand the new technologies that will shape our world:

- information and communications technologies (PC, Internet, mobile devices, digital tv)
- biotechnologies (advances in pharmaceuticals, biofuels and fine chemicals)
- physical sciences (laser, x-rays, nano-technology)

and you will learn to anticipate and respond to consumer needs, to develop and market these technologies in a way that makes sense to today’s marketplace.

Full course detail, entry requirements and application procedure >