Prospective Students

Understanding the Course:

Marketing for the Knowledge Economy

Many of the inventions we take for granted today lay unused and unappreciated in labs around the world for years before they finally made it to the marketplace.

In the 1980's, Steve Jobs, co-founder of Apple, took a 1960's invention (the computer mouse) and revolutionised the computer industry. In the summer of 2000, BT discovered that it had patented hypertext linking (the way we navigate the Internet) in 1980 - a full 9 years before Tim Berners-Lee and CERN began to develop the World Wide Web. BT weren't alone - Douglas Engelbart had also discussed the concept in 1968. In 1802, Sir Humphry Davy demonstrated a prototype incandescent lamp, but it was Thomas Edison who developed the light bulb - a full 77 years later. That gap between the market and technology is sometimes called the innovation gap, and that is the gap that the graduates of our B.Sc. in Marketing, Innovation and Technology will fill.

The high technology sector is a dynamic, fast-changing and highly competitive environment, and bringing these technologies to the marketplace requires marketers who can move at the same pace. You will understand the new technologies that will shape our world:

- information and communications technologies (PC, Internet, mobile devices, digital tv)
- biotechnologies (advances in pharmaceuticals, biofuels and fine chemicals)
- physical sciences (laser, x-rays, nano-technology)

and you will learn to anticipate and respond to consumer needs, to develop and market these technologies in a way that makes sense to today's marketplace.

About You:

This course will suit you if you have an interest in marketing, are a creative thinker and you have a genuine curiosity about the technologies that are changing our world.

Course Structure:

The course is run by DCU Business School, together with the Faculties of Engineering & Computing, Science & Health, and Humanities & Social Sciences. It is the only course of its kind in Ireland, offering a solid foundation in marketing while incorporating cutting edge technology and design in answer to the growing demand for expertise in all these areas.

You will be introduced to a range of technologies, from information and communication technology to emerging life sciences and biotechnology. You will also study creativity, discovery and innovation.

By the end of your four years you will have gained:

• an in-depth understanding of marketing techniques;

• a core grounding in science and technology;

• knowledge of web design, communications and industrial design;

• an entrepreneurial outlook;

• an understanding of the processes involved in new product development.

You will learn through lectures, case studies, research projects and from the vast knowledge of visiting practitioners. In some projects you will work in multidisciplinary teams, alongside engineers, scientists and biotechnology students, reflecting real life scenarios.

Your year-long INTRA work placement is in Year 3, giving you a unique and valuable opportunity to appreciate the relevance of your study to the real business world. Our experience has been that students who have been on INTRA have a real competitive edge when seeking employment after graduation.

View the subjects currently taught on this course (2012 - 2013)

1. Unique degree in Ireland.
2. Designed to meet substantial industry demand for high-tech marketers.
3. Year-long INTRA work placement enables you to apply your skills in a corporate environment.
4. Input from all four DCU faculties means that you will experience many exciting disciplines.
5. CEO-led seminars enable you to learn from senior industry professionals.

What Recent Studies Show

"There is a demand for 'tech savvy' marketers across the medium to high tech sectors - from Information and Communications Technology (ICT) to the emerging life-sciences and biotech sector."

Declan Hughes - Science, Technology and Innovation Group, Forfás

What Our Students Say

"I was drawn to this innovative degree as it allows me to use my creative side freely and also challenges me academically. From mixing with final years for Business modules, to being taken alone for Biotechnology and Physics modules, you never get bored! My degree adds an edge to how I look at products and situations. Ultimately, MInT opens up a niche in the employment market, as we are the first graduates of such a programme - I'm confident I'll be employed when I finish!"
Megan O Riordan, President, DCU Students' Union

"As a MInT student in DCU I have the pleasure of studying a marketing degree which allows me to gain a great variety of knowledge of extremely different markets. This includes the finer details of the technological, pharmaceutical and traditional corporate business markets. I am currently out on placement at Janssen-Cilag and feel incredibly prepared heading into a pharmaceutical company, knowing that DCU has equipped me for the real situations that I will face in the marketing world."
Elaine Caffrey, B.Sc. in Marketing, Innovation and Technology

Career Prospects:

As an innovative marketing specialist in the emerging technologies sector you will help to design, research and successfully market new products and services.

Your cross-disciplinary skills will be recognised by graduate membership of the Irish Computer Society. You will also be eligibile for the graduateship examination of the Marketing Institute of Ireland, the professional body for marketing professionals in Ireland.

Through your knowledge of new media, you will also have a much-coveted understanding of how best to utilise technology and integrate it into your marketing strategies, whatever the industry sector.

Entry Requirements:

Leaving Certificate
In addition to the general entry requirements for admission to the university the following entry requirements apply:

OC3 or HD3 in Mathematics

GCE A Level
In addition to the general entry requirements for admission to the university the following entry requirements apply:

GCE A Level D or GCE AS Level C or GCSE C in Mathematics

Students of the above FETAC Level 5 courses must achieve distinctions in 5 modules. If you don't meet the minimum entry requirement for mathematics in the Leaving Certificate (OC3), then you must have a distinction at FETAC level in one of B20029 Statistics or C20139 Mathematics.

International Applications
International candidates are expected to have educational qualifications of a standard equivalent to those outlined above. In addition, where such candidates are non-native speakers of the English language they must satisfy the university of their competency in the English language. For further information on international applications click here.

How to Apply and Closing Dates

EU School Leavers/FETAC Level 5
Apply through the Central Applications Office (CAO) by 1st February or 1st May

EU Mature Applicants
Apply through the CAO by 1st February

EU Transfer Applicants
Apply directly to DCU by the 1st July

All Non-EU Candidates
Candidates should apply directly to DCU. Applications are accepted on an ongoing basis up to the 1st July. All non-EU candidates are advised to apply early as places are limited.

Make an Application
Candidates required to apply through the CAO can apply online at http://www.cao.ie/
Candidates required to apply directly to DCU can download, print and complete a direct application form by clicking here

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Fee information