Degree Information:

Today's marketplace is one of economic uncertainty and complexity. However, there are also opportunities created by globalisation and the spread of information technology. This intensive and varied programme is aimed primarily at recent business graduates who are committed to a marketing career in this challenging environment. It builds on DCU Business School's proven track record as a provider of innovative and industry-near postgraduate qualifications.

Hands-on consultancy projects, CEO-led seminars and a truly high tech, innovative focus are distinguishing characteristics of this exciting Masters course. You also have the opportunity to spend a semester studying at a world-class U.S. campus.

To see a video on the programme please see the following page: http://www.dcu.ie/dcubs/dcubs_marketing/index12.shtml

An exciting scholarship is open to graduates wishing to enter the MSc in Marketing in September 2012. For details on how to apply please click here.

Aims and Objectives:

· To equip you with the knowledge, competencies and expertise to function as a successful, accountable and global marketing manager.

· To place a strong emphasis on your personal and professional development.

· Projects, assignments and delivery modes are tailored to refine your presentation, team-working and technological competencies.

Programme Structure:

This one year, full-time programme is delivered on a modular basis over two semesters (Sept to Dec, and Feb to May). It contains six core compulsory modules, with a strong focus on strategic and analytical approaches to marketing. You will also be able to select specialist modules which give you flexibility and allow you to tailor your studies to your future career plans and academic strengths.

You will be exposed to a variety of teaching and learning methods that may include examinations, case studies, industry consulting projects, presentations and group project work, as well as a major group or individual practicum at year end. This requires you to work with a client organisation to solve a real-world problem or to exploit a real-world opportunity.

The MSc in Marketing is part of DCU Business School's Next Generation Management initiative This starts with a pre-semester, week-long immersion course to provide students with the opportunity to develop the competencies required for successful management careers. It focuses on four key themes: personal and career development; leadership, teamwork and corporate accountability; global and societal awareness; and research, media and communication.

The programme commences with a compulsory Immersion Week, which takes place from 17th September - 21st September (i.e. one week before the standard University commencement date).

For full details of this programme, including a video featuring students and industry partners, visit the programme microsite www.dcu.ie/marketingmasters

View the subjects currently taught on this course (2012 - 2013)

• CEO-led seminars give you the opportunity to meet and learn from established and skilled marketing practitioners, including Coca-Cola, Microsoft, Kerry Group, Google and Innocent Drinks.

• You will benefit from meeting and hearing visiting marketing faculty from top-tier US and UK business schools such as Harvard, Oxford, York, Northwestern, and George Washington.

• Consultancy projects enable students to put their new knowledge into practice, and build a marketing portfolio.

• A choice of specialist streams, The Marketing Generalist or The Digital Marketer.

• Students have the opportunity to spend a semester at the University of Illinois at Urbana-Champaign, south of Chicago, rated the number one advertising university department in the USA by Forbes Magazine.

Testimonials

"The MSc in Marketing equipped me with the knowledge, analytical skills and confidence needed to successfully embrace a challenging marketing role. The opportunity to spend Spring Semester in the USA provided me with unique cultural and educational insights and deepened my educational experience".

Niamh O'Grady, Marketing Management Trainee, Unilever Graduate Leadership Programme

"The material covered in classes and workshops was extremely interesting and the calibre of lecturers was of the very highest standard. The focus on real world scenarios, developing business cases, analysing data and presenting findings to the class, are all skills I apply to my job on a daily basis. In summary: this is an excellent course that certainly has impacted on my career extremely positively, and one that I would recommend to anyone with gusto."

Joe Charles, Marketing Manager, Caledonian Life

Career Prospects:

Graduates from this well-established MSc. now occupy rewarding and challenging marketing positions in public, private, profit and non-profit sectors, both in Ireland and abroad. Their varied job roles include Marketing Management, Product Development, and Brand Management. For example, recent graduates have secured positions as market research executive with Lansdowne Research, marketing management trainee with Unilever, marketing manager with Caledonian Life, marketing manager with Procter and Gamble, and marketing executive with Hewlett Packard.

Entry Requirements:

The minimum entry requirements for the programme are:

• A second class honours grade 1 degree in Marketing (or international equivalent)

OR

• A second class honours grade 1 degree (or approved international equivalent) in Business with a significant number of Marketing modules

OR

• Professional qualfications in Marketing coupled with significant relevant professional experience.

If you have achieved a second class honours grade 2 honours degree in Marketing or in Business with significant Marketing content, you may still obtain a place. This will depend on the availability of places. You may be invited for interview.

Outstanding candidates from non-Business disciplines may also apply.

If, as is normally the case, demand from qualified applicants exceeds available places, applicants will be ranked for admission purposes on the basis of prior academic performance, relevant professional experience and, where relevant, performance at interview. Candidates who have not received their degree results by the application closing date may receive conditional offers.

International Applications
International candidates are expected to have educational qualifications of a standard equivalent to those outlined above. In addition, where such candidates are non-native speakers of the English language they must satisfy the university of their competency in the English language. For further information on international applications click here.

Dates for Submission of Applications 2013

EU Applicants
We have added a limited number of extra places to this programme, apply online through the Postgraduate Applications Centre (http://www.pac.ie/dcu) by 23rd August 2013.

Non-EU Applicants
Apply online through the Postgraduate Applications Centre (http://www.pac.ie/dcu) by 12th July 2013. Applicants who require a study visa for the purposes of gaining entry into Ireland are advised to apply as early as possible.

Applying through the Postgraduate Applications Centre (http://www.pac.ie/dcu)
When applying for this programme use the PAC code DC509. Please submit a C.V. along with other supporting documentation to PAC.

Queries on completed applications to be emailed to registry.pac@dcu.ie

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Fee information

Indicative Timetable
(Weeks 20-31)