Registry
Module Specifications
Current Academic Year 2012 - 2013
Please note that this information is subject to change.
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| Description | |||||||||||||||||||||||||||||||||||||||||
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The aim of this module is to present the student with an overview of the current state-of-the-art in the world of digital media and the increasing digital nature of the world. The module will address issues of multimedia data creation and storage, including how to capture, encode and store.• Given that capture and storage is only half the problem, the module will also present the student with an overview and an understanding of how to organise multimedia data, how to access the data and how search engines for multimedia data operate. The module includes coverage of these topics as they are applied to the WWW.• Finally, the module will address a number of state-of-the-art concepts in Digital Multimedia and the digital world to give the student an understanding and appreciation of how digital technologies affect all aspects of our lives. | |||||||||||||||||||||||||||||||||||||||||
| Learning Outcomes | |||||||||||||||||||||||||||||||||||||||||
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1. To know and be able to correctly utilise the three areas of technology associated with the Digital World – audio, images and video 2. To know how to utilise the three key areas of technology in order to support digital entertainment. 3. To understand and be able to apply the three key areas of technology to support digital business and e-commerce. 4. To know, to evaluate and to be able to correctly apply the technologies required for organising information in the digital world and in digital libraries. 5. To understand at an overview level, how search engines can operate over text and multimedia data, to provide retrieval facilities and how this can be applied to digital libraries. 6. To know about, to appreciate and to utilise some of the key digital technologies that affect our lives today and into the future. These technologies are: Personal Media Organisation, Digital TV, Collaborative, Information Access, Blogging & Social Networking, Human Digital Memories, Gaming, Virtual Reality, Multisensory computing and sensor networks. | |||||||||||||||||||||||||||||||||||||||||
All module information is indicative and subject to change. For further information,students are advised to refer to the University's Marks and Standards and Programme Specific Regulations at: http://www.dcu.ie/registry/examinations/index.shtml |
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| Indicative Content and Learning Activities | |||||||||||||||||||||||||||||||||||||||||
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Indicative Syllabus. Basics of image/photo file storage – video storage formats - audio storage – how to capture these multimedia types and where to find multimedia content – the basics of information retrieval from digital archives – using and understanding search engines for WWW pages and multimedia documents (audio, image and video) - Personal Media Collections - Introduction to key digital technologies; Mobile Media Access (MP3, MP4, photos), Personal Media Organisation, Digital TV, Collaborative Information Access, Blogging & Social Networking, Human Digital Memories, Gaming, Virtual Reality, Multisensory computing and sensor networks.. | |||||||||||||||||||||||||||||||||||||||||
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| Indicative Reading List | |||||||||||||||||||||||||||||||||||||||||
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| Other Resources | |||||||||||||||||||||||||||||||||||||||||
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| MINT | BSc Marketing, Innovation & Technology | ||||||||||||||||||||||||||||||||||||||||
| Timetable this semester: Timetable for CA468 | |||||||||||||||||||||||||||||||||||||||||
| Date of Last Revision | 30-JAN-12 | ||||||||||||||||||||||||||||||||||||||||
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