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Module Specifications

Current Academic Year 2012 - 2013
Please note that this information is subject to change.

Module Title Photography and Design 1
Module Code CM122
School School of Communications
Online Module Resources

Module TeacherJames Armstrong
NFQ level 8 Credit Rating 5
Pre-requisite None
Co-requisite None
Compatibles None
Incompatibles None
Description
To provide skills and knowledge in the aesthetics of digitalImage making through the introduction of design, graphic and compositional precepts.To establish competence in the use of both the analogue and digital camera. To establish competence in the basic creative and technical aspects of image capture, editing and manipulation in the evolving multimedia context. To introduce the PhotoShop application and composite layered image making. To establish an understanding of project concept building and content. To contextualise multimedia production within the traditions of practice and critical-studies in visual culture. To relate all areas of contemporary image making to the history of art, advertising, and media studies. Students are introduced to working with signs and symbols. The photographic image is investigated. Contemporary image-makers are discussed and analyzed. Lectures covering such areas as Advertising, Text, and Digital Media allow the studentto define perimeters for working in both the expressive and commercial domains. Discussions and related assignments allow the digital to be placed in a relevant cultural context. As the student begins to understand the strategies involved with constructing meaning through the manipulation of information, digital foundations are integrated into the history and practical applications of lens-based and graphic image production. Studio critique is the main form of assessment. Analysis, problem solving, critical discussion and observation as well as aesthetic/compositional skills andstrategies are emphasised. Visual presentations, related readings, and 2 image making assignments act as astrong foundation for semester 2’s in depth PhotoShop experience.

Learning Outcomes
1. Demonstrate detailed knowledge and critical evaluations of photography
2. Create photographic works competently
3. Create and work effectively with photography, graphics, text and symbols
4. Demonstrate detailed knowledge and critical evaluation of digital image
5. Appraise the key principles of digital imaging to demonstrate a clear understanding of their use
6. Recognise and implement the appropriate use of graphic assets and techniques to formulate a valid and creative solution



Workload Full-time hours per semester
Type Hours Description
Lecture36Lectures
Seminars89Seminars, projects and self-practice work
Total Workload: 125

All module information is indicative and subject to change. For further information,students are advised to refer to the University's Marks and Standards and Programme Specific Regulations at: http://www.dcu.ie/registry/examinations/index.shtml

Indicative Content and Learning Activities
Indicative Content.
Weeks 1 - 4 Image Analysis - Introduction to Vector/Raster Applications Sensor Chips - Colour Channels - the Digital Camera Card Readers - File Formats -- Image Resolution - GeneralPreferences - Tool Box - Palettes & Options - History -- Interpolation -- Image & Graphic Applications for Multimedia Introduction to the works of contemporary photographers. Weeks 5 - 8 :Image Resolution - Filters -- Image Scanning Working with Selections -- Colour Profiles -- Levels -Layers - Channels & Masks - Adjustment Layers Shape Layers -- Type Tools - Paths - Story Boards - Design Briefs - Think Tanks Introduction to Advertising.Weeks 9 - 12 :Project Development - Concept Strategies - AdvancedComposition & Design -- Effects -Layer Styles Studio Critique.

Assessment Breakdown
Continuous Assessment100% Examination Weight0%
Course Work Breakdown
TypeDescription% of totalAssessment Date
Reassessment Requirement
Resit arrangements are explained by the following categories;
1 = A resit is available for all components of the module
2 = No resit is available for 100% continuous assessment module
3 = No resit is available for the continuous assessment component
This module is category 1
Indicative Reading List
  • Gerry Badger,: 0, The Genius of Photography, 1844003639
  • Mia Couto, Lelia Salgado (Editor), Sebastiao Salgado (Photographer): 0, Sebastiao Salgado: Africa, 3822856215
  • by Graydon Carter and the editors of Vanity Fair; foreword by Graydon Carter; essays by Christopher Hitchens, David Friend, and Terence Pepper: 2008, Vanity Fair, the portraits, Abrams, New York, 0810972980
  • John Szarkowski: 0, The Photographer's Eye, 087070527X
  • Michael Freeman,: 0, The Photographer's Eye, 1905814046
  • Terry Jeavons, Michael Beaumont: 1990, An introduction to typography, Apple Press, London, 1850762031
  • Andrew Darley: 0, Visual digital culture, 0415165555
  • edited by Steven G. Jones: 0, Virtual culture, 0761955267
  • Brenda Laurel: 1993, Computers as theatre, Addison-Wesley Pub. Co., Reading, Mass., 0201550601
  • edited by Martin Lister: 0, The photographic image in digital culture, 0415121566
  • edited by Liz Wells: 0, The photography reader, 9780415246613
  • Mary Warner Marien,: 0, Photography, 1856696669
  • edited by Nicholas Mirzoeff: 0, The visual culture reader, 0415252229
  • Christiane Paul: 0, Digital art, 0500203989
  • Brian Winston: 1996, Technologies of seeing, British Film Institute, London, 0851706010
Other Resources
None
Array
Programme or List of Programmes
MMABSc in Multimedia
Timetable this semester: Timetable for CM122
Date of Last Revision01-FEB-11
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