Registry

Module Specifications

Current Academic Year 2012 - 2013
Please note that this information is subject to change.

Module Title	Multimedia Studies
Module Code	CM131
School	School of Communications
Online Module Resources
Module Teacher	Pat Brereton
NFQ level	8	Credit Rating	5
Pre-requisite	None
Co-requisite	None
Compatibles	None
Incompatibles	None

Description

An introduction to the histories, ideas, themes and contexts of graphic and creative lens based media forms and expression. It offers perspectives on new media as technologies for different modes of cultural expression and aims to foster an understanding of the analogue interconnections that underpin contemporary digital media practice and visual culture.

Learning Outcomes

1. Demonstrate an understanding of the evolving technologies, genres and language of contemporary graphic and lens-based practice in new media.
2. Understand the influence of major cultural and aesthetic trends, both historical and contemporary, on a range of key media forms.
3. Research, produce and present a detailed group-based submission on an assigned visual medium/form.
4. Critically evaluate the relationship between analogue and digital media

Workload	Full-time hours per semester
*Type*	*Hours*	*Description*
Lecture	24	No Description
Independent learning	101	No Description
Total Workload: 125

All module information is indicative and subject to change. For further information,students are advised to refer to the University's Marks and Standards and Programme Specific Regulations at: http://www.dcu.ie/registry/examinations/index.shtml

Indicative Content and Learning Activities

Indicative Lecture Content - Graphic and Lens-based forms.
1. Introduction: Media forms and expressions. What is multimedia? What is digital media? Distinguishing between kinds of new media. What is new about new media?2. Sign. Type. Symbol. Image. Word and Image - Evolution of the alphabet., papyrus roll, the medieval codex, Illustrated manuscripts , movable typography in Europe – the invention of mass printing (Printing Press) – the distributed text and the democratization of communication. Narrative and allegory in 2D. Camera Obscura, the application of Perspective.3. Print & Design: The Graphic Image. Image & Text: The development of sequential narrative in print. Communicating ideas and sequential narratives. Posters, Comics, Books & Graphic Novels, Manga.4. Print & Design: Graphic novel and collected comic books to film. Graphic remediation in new media.5&6. Animation: Graphic Still to the Moving Image 1. Animation. History of animation, Traditional animation, limited animation, avant-garde animation, Anime. Traditional animation to CGI.7&8. Photography 1. From the latent image to the computed, synthetic image (a social, technological and creative/thematic history). Photography as index, evidence, trace and simulation. The fragmented image (Dada, Constructivism, Photomontage, etc). The Digital Image in contemporary art and visual culture). The post-photographic in contemporary imaging.9. Advertising: The Body and Fashion. Campaigns across media. Identity through consumer choices. Fashion across visual media.10. Typography. Static and kinetic typography.11. Video. Moving Image & Music. Image-music relations: Experimental music film and visual music history. Film musical forms and Pre-MTV Promos. Music Video post MTV - artistic practice and ideological apparatus: narrative and anti-narrative, diegetic sound, time, space, editing and the creation of identity. Music video forms and directors. Influences across media..

Assessment Breakdown
Continuous Assessment	100%	Examination Weight	0%

Course Work Breakdown
Type	Description	% of total	Assessment Date
Assignment	n/a	100%	Week 12

Reassessment Requirement
Resit arrangements are explained by the following categories; 1 = A resit is available for all components of the module 2 = No resit is available for 100% continuous assessment module 3 = No resit is available for the continuous assessment component
This module is category 1

Indicative Reading List