Registry

Module Specifications

Current Academic Year 2012 - 2013
Please note that this information is subject to change.

Module Title Writing for Media
Module Code CM144
School School of Communications
Online Module Resources

Module Co-ordinatorSemester 1: Patrick Kinsella
Semester 2: Patrick Kinsella
Autumn: Patrick Kinsella
NFQ level 8 Credit Rating 5
Pre-requisite None
Co-requisite None
Compatibles None
Incompatibles None
Description
This module develops students’ appreciation of, and sensitivity to, the role of text as a fundamental element of multimedia. In addition to learning basic writing skills, through continuous practice, students learn the techniques of professional informational writing for targeted audiences across a range of formats. The approach taken recognises new media text as an evolutionary development of established print standards.

Learning Outcomes
1. Describe the characteristics of competent writing.
2. Recognise the needs of specific media and audiences for written information.
3. Produce original written content for multimedia.
4. Develop skills in writing clear, concise and comprehensible prose.
5. Critically analyse writing samples from a variety of media.
6. Combine writing with other types of media information in multimedia production.
7. Choose a suitable writing style and method of presentation for content in a particular medium aimed at a specific audience.



Workload Full-time hours per semester
Type Hours Description
Lecture11attendance at weekly lectures
Seminars11attendance at and participation in weekly seminars
Group work8Website presentation
Assignment45papers
Assignment25Final project
Independent learning25Independent Learning
Total Workload: 125

All module information is indicative and subject to change. For further information,students are advised to refer to the University's Marks and Standards and Programme Specific Regulations at: http://www.dcu.ie/registry/examinations/index.shtml

Indicative Content and Learning Activities
None
Assessment Breakdown
Continuous Assessment100% Examination Weight0%
Course Work Breakdown
TypeDescription% of totalAssessment Date
Essay1,000-word magazine article, plus reports45%n/a
Performance evaluationquality of work in weekly seminar sessions15%n/a
Group assignmentevaluation of websites10%n/a
ProjectFinal website design project30%n/a
Reassessment Requirement
Resit arrangements are explained by the following categories;
1 = A resit is available for all components of the module
2 = No resit is available for 100% continuous assessment module
3 = No resit is available for the continuous assessment component
This module is category 1
Indicative Reading List
  • Harold Evans: 2002, Essential English: For Journalists, Editors and Writers, 2d rev., Pimlico, London, 9780712664479
  • edited and compiled by R. M. Ritter: 2005, New Oxford dictionary for writers and editors, Oxford University Press, Oxford, 9780198610403
  • Jonathan Price and Lisa Price: 2002, Hot text: Web Writing that Works, New Riders, Indianapolis, Ind., 0735711518
  • Gerry McGovern, Rob Norton, Catherine O'Dowd: 0, The Web content style guide, Prentice Hall/Financial Times, London, New York, 0273656058
Other Resources
None
Array
Programme or List of Programmes
MMABSc in Multimedia
Timetable this semester: Timetable for CM144
Date of Last Revision08-OCT-10
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