Registry

Module Specifications

Current Academic Year 2012 - 2013
Please note that this information is subject to change.

Module Title	Psychology, Media and Creativity
Module Code	CM152
School	School of Communications
Online Module Resources
NFQ level	8	Credit Rating	5
Pre-requisite	None
Co-requisite	None
Compatibles	None
Incompatibles	None

Description

This module introduces first year Communication and Multimedia students to concepts and theories that will assist them in contextualizing an introduction to broad psychological theories of communication. It aims to familiarize students with a range of ideas and theories which have influenced the broad multi-disciplinary area and facilitate an overview of social-psychology’s importance and relevance. Many of these theories will feed directly into student’s research and production in subsequent years and help to build critical and creative awareness, as they work towards their final production/dissertation.

Learning Outcomes

1. Explain the core concepts of the theoretical perspectives examined within the module.
2. Present a theoretically informed appreciation of a major theory of communications psychology.
3. Write an academic essay on the psychology of communications.
4. Recognise the key determinants of psychological influences on various modes of communication.
5. Apply contrasting theoretical perspectives to critical questions within a written assignment.
6. Reference assignments using the Harvard System.

Workload	Full-time hours per semester
*Type*	*Hours*	*Description*
Lecture	12	No Description
Independent learning	113	No Description
Total Workload: 125

All module information is indicative and subject to change. For further information,students are advised to refer to the University's Marks and Standards and Programme Specific Regulations at: http://www.dcu.ie/registry/examinations/index.shtml

Indicative Content and Learning Activities

Indicative Syllabus.
Introduction to Core Concepts for the moduleThe Social SubjectConstruction of SelfEcology of Communication<br>Freud: The Unconscious and learning to DreamJung: Shared Identities across culturesGroup Psychology and Creative CommunicationMass Psychology and FascismCampbell and Barthes: Foundational story telling mythsPostmodern Identity: Avatars and New MediaCase study of Structure of Myths and their Creative usageCase study of Audience Psychologies and Textual analysis.

Assessment Breakdown
Continuous Assessment	100%	Examination Weight	0%

Course Work Breakdown
Type	Description	% of total	Assessment Date

Reassessment Requirement
Resit arrangements are explained by the following categories; 1 = A resit is available for all components of the module 2 = No resit is available for 100% continuous assessment module 3 = No resit is available for the continuous assessment component
This module is category 1

Indicative Reading List

James Watson: 2003, • Media Communications: An Introduction to Theory and Process, Palgrave,
Stuart Price: 1996, Communications Studies, Longman,
David G Myers: 2002, Social Psychology, 7th, McGraw Hill,
John Storey: 2006, Cultural Theory and Popular Culture A Reader, Pearson,

Other Resources

783, E-Book, Bill Dorris, 2009, The arrival of the greatest, how the great became great, http://www.lulu.com/product/download/the-arrival-of-the-fittest-how-the-great-become-great/5396181,

Array

Programme or List of Programmes

BA in Communication Studies

HMSAO

Study Abroad (Humanities & Soc Science)

MMA

BSc in Multimedia

Timetable this semester: Timetable for CM152

Date of Last Revision

08-OCT-10

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