Registry

Module Specifications

Current Academic Year 2012 - 2013
Please note that this information is subject to change.

Module Title Advanced Photography and Imaging 1
Module Code CM305
School School of Communications
Online Module Resources

Module TeacherKarl Grimes
NFQ level 8 Credit Rating 10
Pre-requisite None
Co-requisite None
Compatibles None
Incompatibles None
Description
MODULE AIMS: To provide advanced skills in the creative and technical aspects of image capture, editing and manipulation for use in a range of traditional and new media. To provide a critical understanding of and engagement with the photographic image in contemporary visual culture.

Learning Outcomes
1. Employ advanced technical and conceptual skills required for realising and producing photographic work forprofessional practice.
2. Demonstrate the ability to write and creatively interpret a photographic brief.
3. Employ key skills in the use of Photoshop, Camera Raw and related software for image/graphic/artworkediting for traditional and new media authoring.
4. Demonstrate an understanding of the evolving genres and language of contemporary photogaphicpractice and related media.



Workload Full-time hours per semester
Type Hours Description
Independent learning9Assignment & Technical & Software Learning
Total Workload: 9

All module information is indicative and subject to change. For further information,students are advised to refer to the University's Marks and Standards and Programme Specific Regulations at: http://www.dcu.ie/registry/examinations/index.shtml

Indicative Content and Learning Activities
Module Delivery.
The module is delivered through a series of lectures, seminars, workshop demonstrations, discussions andresource-based learning..

The Contemporary Image 2.
Photography and the Staged Narrative: Fashion, Portraiture, Advertising, New Documentary and Fine Art practice..

Advertising Practice.
History of the Advertising Image. The Advertising Brief. Campaign Strategies. Developing a Creative Concept. Visual strategies and solutions. Working with typography, content and image/graphic for different formats and media..

Studio 1: Shooting.
Studio Lighting & Exposure. Lighting control techniques. Designing a studio project..

Studio 2: Digital Lab.
Shooting & editing with Camera Raw. Using Bridge: Metadata/Keywords, etc. File Formats/Calibration. Colour Management/ Working with Colour. Image Size/Resolution/Interpolation. Digital Colour: Modes & Profiling. Techniques for Image Editing/Design/Retouching. Working with Selections.Photoshop Layers & Layer Techniques. Paths, Masks & Channels. Using Smart Objects.Typography in Photoshop. Filters/Layer Effects/Actions/Styles/Plug-Ins..

Studio Critique 1.
Imaging Submission 1: Formative feedback is given in individual and group critiques for Project 1..

Studio Critique 2.
Campaign Brief 1: Formative feedback is given in group critiques for Project 2..

Assessment Breakdown
Continuous Assessment100% Examination Weight0%
Course Work Breakdown
TypeDescription% of totalAssessment Date
ProjectImaging Submission 140%Week 6
ProjectCampaign Brief 160%Week 6
Reassessment Requirement
Resit arrangements are explained by the following categories;
1 = A resit is available for all components of the module
2 = No resit is available for 100% continuous assessment module
3 = No resit is available for the continuous assessment component
This module is category 1
Indicative Reading List
  • Adobe Creative Team: 2008, Adobe Photoshop CS4 Classroom in a Book, Edition 1, Adobe Press, 032157379X
  • Aquent Creative Team: 2009, Adobe Creative Suite 4 Design Premium Digital Classroom, Edition 1, Wiley, 047047842X
  • Bruce Fraser and Jeff Schewe: 2008, Real World Camera Raw with Adobe Photoshop CS4, Edition 1, Peachpit Press, 0321580133
  • David Campany: 2002, Art and Photography,
  • Bruce Warren: 2001, Photography, Edition 2, Delmar Cengage Learning, 0766817776
  • Adobe Creative Team (Author): 2008, Adobe Illustrator CS4 Classroom in a Book, Edition 1, Adobe Press, 0321573781
  • Mario Pricken: 2002, Creative Advertising, Edition 1, Thames & Hudson, London & New York,
Other Resources
614, Handouts, Training, 0, Handouts distributed during workshops, 615, Readings, Project Brief, 0, Related readings distributed throughout the module, 616, Monographs, Artist's Monographs, 0, Referenced and on view throughout the module, 617, Websites, References, 0, URLs/ Web Site references during workshop sessions.,
Array
Programme or List of Programmes
CSBA in Communication Studies
Timetable this semester: Timetable for CM305
Date of Last Revision12-AUG-02
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