Registry

Module Specifications

Current Academic Year 2012 - 2013
Please note that this information is subject to change.

Module Title	Media and Interculturalism
Module Code	CM510A
School	School of Communications
Online Module Resources
NFQ level	8	Credit Rating	5
Pre-requisite	None
Co-requisite	None
Compatibles	None
Incompatibles	None

Description

This module explores how the mainstream media represent ethnic, cultural and religious identity in Ireland today and assesses the role they play in shaping current understandings of migration, racism and interculturalism. The module also critically analyses anti-racism and intercultural awareness initiatives in the media and demonstrates how words and images function to create distinct and often conflicting discourses around cultural integration.

Learning Outcomes

1. Identify key models of social and cultural integration and critically analyse diverse theories of racism and anti-racism in the Irish context
2. Evaluate the practices of various Irish media in their coverage of ethnic, cultural and religious identity
3. Assess the role and impact of the Irish media in shaping public opinion on immigration and interculturalism
4. Critically evaluate anti-racism and intercultural awareness initiatives in the media in relation to the relevant theoretical literature
5. Design and produce an anti-racism or intercultural awareness campaign and evaluate the strategy behind and potential impact of this artefact in relation to the relevant theoretical literature

Workload	Full-time hours per semester
*Type*	*Hours*	*Description*
Lecture	125	No Description
Total Workload: 125

All module information is indicative and subject to change. For further information,students are advised to refer to the University's Marks and Standards and Programme Specific Regulations at: http://www.dcu.ie/registry/examinations/index.shtml

Indicative Content and Learning Activities

Multiculturalism / Interculturalism.
Interculturalism / Multiculturalism.

Issues of representation.
Media and migration.

Case study: newspapers.
Case Study 1: the 'headscarf affair' in the French and German media.

Case Study 2: the Danish cartoon affair.
'Minority-ethnic' media.

Diasporic media use.
Case study: Nollywood in Ireland.

Anti-racism and intercultural awareness initiatives in the media.
Creating a media campaign.

Theorising your media campaign.

Assessment Breakdown
Continuous Assessment	100%	Examination Weight	0%

Course Work Breakdown
Type	Description	% of total	Assessment Date
Essay	n/a	60%	n/a
Group assignment	n/a	40%	n/a

Reassessment Requirement
Resit arrangements are explained by the following categories; 1 = A resit is available for all components of the module 2 = No resit is available for 100% continuous assessment module 3 = No resit is available for the continuous assessment component
This module is category 1

Indicative Reading List

Karim H. Karim and Karim Haiderali Karim: 2003, The Media of Diaspora, Routledge,
Russell King and Nancy Wood: 2001, Media and Migration: Constructions of Mobility and Difference, Routledge,
Farrell, Fintan and Watt, Philip (Eds.): 2001, Responding to Racism in Ireland, Veritas,
Gavan Titley and Alana Lentin: 2011, The Crises of Multiculturalism, Zed Books Ltd.,
Ronit Lentin and Robbie McVeigh: 2002, Racism and Anti-Racism in Ireland, Beyond the Pale Publications,
Commission on the Future of Multi-Ethnic Britain: 2000, The Future of Multi-Ethnic Britain: The Parekh Report, Profile Books,
Stuart Hall: 2001, The Multicultural Question (Pavis Papers in Social and Cultural Research), The Open University,

Other Resources

None

Array

Programme or List of Programmes

MIC

MA in International Communications

MIJS

MA in International Journalism Studies

Timetable this semester: Timetable for CM510A

Date of Last Revision

08-OCT-10

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