Registry

Module Specifications

Current Academic Year 2012 - 2013
Please note that this information is subject to change.

Module Title	Publication Design
Module Code	CM512
School	School of Communications
Online Module Resources
Module Co-ordinator	Semester 1: John O'Sullivan Semester 2: John O'Sullivan Autumn: John O'Sullivan
NFQ level	8	Credit Rating	5
Pre-requisite	None
Co-requisite	None
Compatibles	None
Incompatibles	None

Description

This module provides students with an appreciation of the role of publication design in a public communication setting, and familiarises them with principles, conventions, elements and techniques of print and web design.

Learning Outcomes

1. Evaluate content and target audience design issues in public communication in print and online.
2. Examine the relationships between elements in a given design context, including synergies between print and web design
3. Integrate elements of design for a given print or web publication
4. Create an original design for a supplement, section, magazine or comparable publication while recognizing current conventions
5. Show proficiency in the use of type, colour, images and layout.

Workload	Full-time hours per semester
*Type*	*Hours*	*Description*
Lecture	11	No Description
Lab	11	No Description
Independent learning time	47	No Description
On-line learning	30	No Description
Total Workload: 99

All module information is indicative and subject to change. For further information,students are advised to refer to the University's Marks and Standards and Programme Specific Regulations at: http://www.dcu.ie/registry/examinations/index.shtml

Indicative Content and Learning Activities

Current design practice, including magazine and supplement design..
Elements of a publication: audience; organization; content; advertising;synergies between print and web design; deconstructing magazine design andtypography: type classifications, terminology, measurement systems.Working with type: type colour, leading, alignment, kerning, display type,body type, type schemes.Images on the page: assessing images, image treatment in layouts, creatingsizing and cropping, imaging software techniques.Design principles for print and Web: balance, proportion, sequence, unity,focus; cover/home page; contents page.Page design: format, grid, templates, master pages, special features, approachinglayout, single pages, spreads.Production laboratories: Adobe InDesign and PhotoShop..

Assessment Breakdown
Continuous Assessment	100%	Examination Weight	0%

Course Work Breakdown
Type	Description	% of total	Assessment Date
Oral presentations	Attendance and participation	10%	Other
Project	Minor production project	15%	Week 8
Project	Original publication design with rationale report	75%	Week 8

Reassessment Requirement
Resit arrangements are explained by the following categories; 1 = A resit is available for all components of the module 2 = No resit is available for 100% continuous assessment module 3 = No resit is available for the continuous assessment component
This module is category 1

Indicative Reading List

Various, including: 0, What is Web Design? MacDonald, Rotovision, 2002; Homepage Usability: 50 Websites Deconstructed, Nielsen et al, New Riders Press, 2001; Magazine Design, edited by Chris Foges, RotoVision, 1999; Magazine Design: a handson guide, Ronald Walker, Blueprint, 19,

Other Resources

None

Array

Programme or List of Programmes

MAJ

MA in Journalism

MIJS

MA in International Journalism Studies

MSC

M.Sc. in Science Communication

Timetable this semester: Timetable for CM512

Date of Last Revision