Registry

Module Specifications

Current Academic Year 2012 - 2013
Please note that this information is subject to change.

Module Title Multimedia Imaging
Module Code CM554
School School of Communications
Online Module Resources

Module TeacherKarl Grimes
NFQ level 8 Credit Rating 10
Pre-requisite None
Co-requisite None
Compatibles None
Incompatibles None
Description
MODULE AIMS:To provide a grounding in the creative and technical aspects of image capture, editing and manipulation for use in new media. To provide skills in the use of Photoshop and Camera Raw for image/graphic/artwork preparation for traditional and new media authoring.To provide a critical understanding of the importance of the image in contemporary visual culture.To enable students develop a creative and personal approach to image production and use in new media.

Learning Outcomes
1. Employ technical and conceptual skills required for realising and producing photographic work for professional practice.
2. Demonstrate, through independent research and practice, problem solving and creativity through the completion of a resolved self-generated, negotiated brief.
3. Employ key skills in the use of Photoshop, Camera Raw and related software for image/graphic/artwork editing for traditional and new media authoring.
4. Demonstrate an understanding of the evolving genres and language of contemporary photographic practice and related media.



Workload Full-time hours per semester
Type Hours Description
Independent learning10Assignment & Software Learning
Total Workload: 10

All module information is indicative and subject to change. For further information,students are advised to refer to the University's Marks and Standards and Programme Specific Regulations at: http://www.dcu.ie/registry/examinations/index.shtml

Indicative Content and Learning Activities
Contemporary Practice.
Photography and Visual Culture: Concepts, Genres, Traditions and Connections.Contemporary art and photographic practice. The Advertising Image..

Image Capture: Techniques 1.
Image & Graphic Applications for Multimedia (overview). The Digital SLR Camera.Aperture & Shutter Speed techniques.Shooting RAW - Shooting jpeg.Image Card Readers, Image Storage Options. File size and resolution.Image Capture Techniques.Basics of Lighting.Introduction to Studio lighting.Scanning techniques..

Image Editing & Manipulation: Techniques 2.
Photoshop Work Environment. Photoshop Tools/Screen/Menus/Palettes. Vector Tools. Creating New Images/Saving Images. Techniques for Image Editing/Design/Retouching.Working with Selections. Photoshop Layers & Layer Techniques. Paths, Masks & ChannelsUsing Smart Objects. Typography/Multimedia Design/Type in Photoshop. Filters/Layer Effects/Actions/Styles/Plug-Ins. Imaging for Web ans Screen. Image OptimisationEditing in Camera RAW (Photoshop). Using Bridge - Metadata/Keywords, etc.File Formats/Calibration. Colour Management/ Working with Colour.Image Size/Resolution/Interpolation. Bitmap & Vector graphicsDigital Colour- Modes & Profiling..

Studio Critique 1 & 2.
Formative feedback is given in individual and group critiques for Project 1 and Project 2 during scheduled presentations..

Assessment Breakdown
Continuous Assessment100% Examination Weight0%
Course Work Breakdown
TypeDescription% of totalAssessment Date
ProjectDigital Brief 1 - Individual40%Week 6
ProjectDigital Brief 2 - Group60%Week 12
Reassessment Requirement
Resit arrangements are explained by the following categories;
1 = A resit is available for all components of the module
2 = No resit is available for 100% continuous assessment module
3 = No resit is available for the continuous assessment component
This module is category 1
Indicative Reading List
  • Warner Marien, Mary: 2006, Photography- A Cultural History, 2nd, Laurence King Publishing Ltd, 0132219069
  • Frizot, Michel: 1998, A New History of Photography, (English Edition), Konemann, Paris, 3-8290-1328-0
  • Rosenblum, Naomi: 1997, A World History Of Photography, 3rd edition, Aberville Press, New York,
  • Fred Ritchin: 2008, After Photography, Edition 1, Norton & Company, New York,
  • Phaidon: 2007, Vitamin PH - Contemporary Perspectives in Photography, Phaidon,
  • Sontag, Susan: 1978, On Photography, Edition 1, Penguin Books,
  • Campany, David: 2002, Art and Photography, Phaidon Press,
  • Adobe Creative Team: 2007, Adobe Photoshop CS3 Classroom in a Book (Paperback), 1 Pap/Cdr edition, Adobe, 0321492021
  • Bruce Fraser and Jeff Schewe: 2008, Real World Camera Raw with Adobe Photoshop CS4, Edition 1, Peachpit Press, 0321580133
  • Adobe Creative Team: 2007, Adobe Illustrator CS3 Classroom in a Book (Paperback), 1 Pap/Cdr edition, Adobe, 0321492005
Other Resources
None
Array
Programme or List of Programmes
MMMMSc Multimedia
Timetable this semester: Timetable for CM554
Date of Last Revision31-MAR-06
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