Registry

Module Specifications

Current Academic Year 2012 - 2013
Please note that this information is subject to change.

Module Title	New Enterprise Development Project
Module Code	EF317
School	DCUBS
Online Module Resources
Module Co-ordinator	Semester 1: eric clinton Semester 2: eric clinton Autumn: eric clinton
Module Teacher	Colm O'Gorman
NFQ level	8	Credit Rating	10
Pre-requisite	None
Co-requisite	None
Compatibles	None
Incompatibles	None

Description

This module, delivered over two semesters, has the dual aim of introducing the student to the theory and the practice of entrepreneurship within the context of new enterprise development in Ireland. The theory section provides an understanding of the role of the entrepreneur in innovation and new business formation. The practical section provides students with an understanding of the processes involved in initiating and developing a new business, and aims to encourage and develop in students the entrepreneurial skills required for such a venture. It is delivered by means of lectures, tutorials, guest speakers, and assignment feedback.

Learning Outcomes

1. Identify and investigate the viability of a new business venture opportunity.
2. Summarise the key issues for a new venture proposal.
3. Interpret primary and secondary market research for a new business venture.
4. Prepare financial statements for a new business.
5. Assess the commercial feasibility of a new business venture.
6. Develop a comprehensive business plan for a new venture as part of a team.
7. Discuss the nature and origins of new ventures.

Workload	Full-time hours per semester
*Type*	*Hours*	*Description*
Lecture	36	Lectures covering theory and practice of entrepreneurship
Seminars	12	In class guest speakers relevant to the module
Tutorial	4	Two per semester
Group work	48	Assignment related
Assignment	12	Entrepreneur interview and analysis
Assignment	15	Feasibility Study
Assignment	25	Market research and strategy
Assignment	50	Business Plan
Independent learning time	48	Assignment related
Total Workload: 250

All module information is indicative and subject to change. For further information,students are advised to refer to the University's Marks and Standards and Programme Specific Regulations at: http://www.dcu.ie/registry/examinations/index.shtml

Indicative Content and Learning Activities

Learning Activities.
Classroom content includes lectures and guest speaker seminars. Tutorials cover the requirements for the assignments in detail. A major part of the module is working on identifying and assessing a business opportunity. Market research is undertaken to determine the feasibility of this opportunity, and a complete business plan is developed. Written and verbal feedback on some assignments is provided..

Entrepreneurship and New Venture Creation.
This topic explores the nature of entrepreneurship, the entrepreneur and the new venture creation process..

New Business Opportunities.
Examines the generation of new business ideas, the sources of business opportunities, and the processes for identifying business opportunities. Identify a new business opportunity..

Feasibility Study.
Explore and identify the factors to be considered in assessing the feasibility of a new business idea..

Market Research and Assessment.
Develop a market research plan to determine the feasibility of a new business opportunity. Undertake and analyse primary and secondary market research for the new business opportunity identified..

Legal and Operational Issues for a New Venture.
Examine the registration, management, legal, and operational requirements for starting a new venture. Examine the area of intellectual property, patents, trademarks and copyright protection..

Finance and Financial Statements.
Examine the financial requirements for a new business and sources of start-up and other funding. Preparation of costing and pricing tabulations, break even and ratio analysis, and financial statements including cashflow, profit & loss and balance sheet..

New Business Planning.
Examine the role and structure of a business plan. Develop a complete plan based on a new business opportunity..

Assessment Breakdown
Continuous Assessment	100%	Examination Weight	0%

Course Work Breakdown
Type	Description	% of total	Assessment Date
Project	Interview an entrepreneur and report findings	20%	Week 6
Report (s) (written / oral)	Feasibility Study	20%	Week 10
Project	Market Research and Strategy Report	25%	Week 27
Report (s) (written / oral)	Business Plan	35%	Sem 2 End

Reassessment Requirement
Resit arrangements are explained by the following categories; 1 = A resit is available for all components of the module 2 = No resit is available for 100% continuous assessment module 3 = No resit is available for the continuous assessment component
This module is category 1

Indicative Reading List

O'Gorman, C and J. Cunningham: 2007, Enterprise in Action: An Introduction to Entrepreneurship in an Irish Context, 3rd Edition, Oak Tree Press,
Burns, Paul: 2007, Entrepreneurship and Small Business, 2nd Edition, Palgrave,
Rae, David: 2007, Entrepreneurship: From Opportunity to Action, PalgraveMacMillan,
O'Kane, Brian: 2004, Starting a Business in Ireland, 5th Edition, Oak Tree Press,
Deakins, David and Mark Freel: 2009, Entrepreneurship and Small Firms, 5th Edition, McGraw Hill,

Other Resources

1726, Website, Government Resource for New Business, 0, http://www.basis.ie, 1727, Website, City and County Enterprise Boards, 0, http://.enterpriseboards.ie, 1728, Website, Enterprise Ireland, 0, http://www.enterprise-ireland.com/, 1729, Website, Business Plus Magazine, 0, http://www.bizplus.ie/,

Array

Programme or List of Programmes

Bachelor of Business Studies

BSI

Business Studies ( with INTRA )

BSSAO

Study Abroad (DCU Business School)

EBF

BA in Global Business (France)

EBG

BA in Global Business (Germany)

EBS