Registry

Module Specifications

Current Academic Year 2012 - 2013
Please note that this information is subject to change.

Module Title	E-Commerce and Entrepreneurship
Module Code	EF571
School	DCUBS
Online Module Resources
Module Co-ordinator	Semester 1: Teresa Hogan Semester 2: Teresa Hogan Autumn: Teresa Hogan
Module Teacher	Teresa Hogan
NFQ level	8	Credit Rating	5
Pre-requisite	None
Co-requisite	None
Compatibles	None
Incompatibles	None

Description

The purpose of this module is to provide students with the unique opportunity to learn and practice the skills and expertise involved in the successful commercialisation of new ICT technologies by developing a commercialisation plan for a product, process or service idea generated by university researchers.

Learning Outcomes

1. Analyse key stages and processes involved in the commercialisation of new ICT based products, processes and services.
2. Investigate a commercialisation strategy for a new product, process or service in the ICT market
3. Assess the role of universities, governments, firms and entrepreneurs in the innovation process.
4. Develop enhanced team leadership, planning, negotiation and problem solving skills in a high-technology product development environment.

Workload	Full-time hours per semester
*Type*	*Hours*	*Description*
Tutorial	9	(a) case studies (b) weekly progress reports (c) project and process discussion and feedback
Independent learning	22	Reading core texts and materials
Lecture	24	Outline of feasibility plan, presentations from experts in the field including: entrepreneurs, venture capitalists , IP solicitors and technology tranfer officers
Group work	15	Weekly group meetings on preperation of feasibility plan
Assignment	30	Group preperation and collation of feasibility plan
Group work	25	Meetings with experts, field trip to Enterprise Ireland Information Centre, primary research.
Total Workload: 125

All module information is indicative and subject to change. For further information,students are advised to refer to the University's Marks and Standards and Programme Specific Regulations at: http://www.dcu.ie/registry/examinations/index.shtml

Indicative Content and Learning Activities

High Technology Entrepreneurship.
This sections assesses the changing role of the university in National Systems of Innovations and in particular the rise of the academic entrepreneur and the university spin-off company. It examines definitions, characteristics and roles of high-technology entrepreneurs.

The Commercialisation Plan..
This lecture looks at the planning process including the key sections of the Commercialisation Plan. It also the differentiates between the New Business Plan and the Commercialisation Plan.

Marketing High Technology Products and Services.
The challenge of marketing products and services based on discontinuous innovation. The high-technology adoption model, developed by Geoffrey Moore in Crossing the Chasm is assessed..

Intellectual Property Rights.
Identifies the different types of IP protection available for technology products: trademarks, patents, design rights and copyright. It also examines the process and cost involved in registering and managing IP. It includes a detailed examination of a patent application presented by Cathal Lane, Patent Attorney.

Financing High-Tech Start-Ups.
There are two sections to this topic.Section 1 discusses the various sources of financing available to High-tech start-ups and section 2 looks at how to do financial projections for a typical start up.There will be a guest lecture from a venture capitalist..

Business Models.
Business and revenue models for New Technology Based Firms. Identifying and defending a Sustainable Competitive Advantage. Routes to market..

Assessment Breakdown
Continuous Assessment	100%	Examination Weight	0%

Course Work Breakdown
Type	Description	% of total	Assessment Date
Assignment	Feasibility Study	80%	Sem 2 End
Assignment	Presentation	20%	Sem 2 End

Reassessment Requirement
Resit arrangements are explained by the following categories; 1 = A resit is available for all components of the module 2 = No resit is available for 100% continuous assessment module 3 = No resit is available for the continuous assessment component
This module is category 1

Indicative Reading List