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Module Specifications

Current Academic Year 2012 - 2013
Please note that this information is subject to change.

Module Title	Innovation & Entrepreneurship
Module Code	EF574
School	DCUBS
Online Module Resources
NFQ level	8	Credit Rating	5
Pre-requisite	None
Co-requisite	None
Compatibles	None
Incompatibles	None

Description

The purpose of this module is to introduce students to the new venture creation process and to business planning in the context of new ventures. The module explores innovations as they occur through new venture creation. The module examines models of the new venture creation process and the growth of new ventures. This requires an understanding of how entrepreneurs identify ordiscover opportunities; how they amass the resources needed to start a new business; and how they manage in the context of a new or growing business. The module is delivered through lectures. Students will discuss case studies of entrepreneurs, new businesses and high growth businesses during lectures. Students are required to identify a new business opportunity and to prepare a comprehensive business plan and a 'business pitch' for the new venture opportunity.

Learning Outcomes

1. Discuss the origins and growth of new ventures.
2. Explain the issues to be considered in managing a new business opportunity.
3. Identify a new business opportunity.
4. Assess the commercial feasibility of a new business opportunity.
5. Develop a comprehensive business plan for a new business opportunity.
6. Argue in favour of a new business opportunity.

Workload	Full-time hours per semester
*Type*	*Hours*	*Description*
Lecture	24	Lecture
Assignment	15	Opportunity Identification and Feasibility Analysis
Assignment	15	Market Assessment and Analysis
Assignment	15	Pitch
Assignment	30	Business Plan
Independent learning time	25	Case Study Preparation
Total Workload: 124

All module information is indicative and subject to change. For further information,students are advised to refer to the University's Marks and Standards and Programme Specific Regulations at: http://www.dcu.ie/registry/examinations/index.shtml

Indicative Content and Learning Activities

New Business Opportunities.
Exploring the sources of new venture opportunities and how entrepreneurs discover and create new opportunities..

Business Plans.
The role and structure of business plans..

New Ventures.
The new venture creation process. Exploring how entrepreneurs overcome the challeneges in starting new firms..

Fianancing new ventures.
The sources of finance for new ventures. Valuing new businesses. Prepapring financial projections..

High growth new firms.
The internal and external determinants of growth..

Entrepreneurs.
How an entrepreneurs traits and characteristics shape the new firm..

Assessment Breakdown
Continuous Assessment	100%	Examination Weight	0%

Course Work Breakdown
Type	Description	% of total	Assessment Date
Report (s) (written / oral)	Opportunity Identification and Feasibility Analysis	15%	Week 4
Report (s) (written / oral)	Market Assessment and Analysis	15%	Week 10
Presentation	Business Opportunity Pitch	15%	Week 11
Report (s) (written / oral)	Business Plan	30%	Sem 1 End
Practical/skills evaluation	Case Studies	25%	Every Week

Reassessment Requirement
Resit arrangements are explained by the following categories; 1 = A resit is available for all components of the module 2 = No resit is available for 100% continuous assessment module 3 = No resit is available for the continuous assessment component
This module is category 1

Indicative Reading List

Other Resources

84, Website, 0, Government Website for New Firms, www.basis.ie, 85, Website, 0, Enterprise Ireland, www.enterprise-ireland.com, 86, Website, 0, City and County Enterprise Boards, www.enterpriseboards.ie,

Array

Programme or List of Programmes

MBA

Masters in Business Administration -GrpA

MBAB

Masters in Business Administration -GrpB

MBAE

Masters in Business Administration

Timetable this semester: Timetable for EF574

Date of Last Revision

31-MAY-10

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