Registry

Module Specifications

Current Academic Year 2012 - 2013
Please note that this information is subject to change.

Module Title	Media and Communication Skills
Module Code	IR204
School	SALIS
Online Module Resources
Module Teacher	Veronica Crosbie
NFQ level	8	Credit Rating	5
Pre-requisite	None
Co-requisite	None
Compatibles	None
Incompatibles	None

Description

To introduce students to English-language media, including newspapers, journals and magazines. To enable students to understand and critically appraise a variety of media text types from a linguistic and cultural viewpoint. To develop transferable project management skills.The minimum exit level for this module is C1.1 (CEFR)

Learning Outcomes

1. Demonstrate familiarity with different media genres and compare and contrast text types from linguistic and cultural perspectives
2. Create a class electronic magazine
3. Research and write up newspaper articles
4. Display evidence of skills of project management, including time-management, communications and goal setting.

Workload	Full-time hours per semester
*Type*	*Hours*	*Description*
Lecturer-supervised learning (contact)	11	Media analysis
Examination	3	In class tests
Lecturer supervised learning	6	Creation of e-zine in groups
Independent learning	105	Analysis of media; research and writing of magazine articles; project management
Total Workload: 125

All module information is indicative and subject to change. For further information,students are advised to refer to the University's Marks and Standards and Programme Specific Regulations at: http://www.dcu.ie/registry/examinations/index.shtml

Indicative Content and Learning Activities

Introduction to examples of English Language media from linguistic and cultural perspectives.
Linguistic features of newspapers.

headlines, facts vs. opinion, reading between the lines, journalist's point of view, letters to the editor..
Analysing advertisements in the media, e.g. newspapers, journals, magazines, billboards, radio and TV..

Critical reading of Klein'sNo Logo.
Studying project management skills (newspaper - Dublin Insight).

Analysing, writing & editing articles.
Design & layout features".

Assessment Breakdown
Continuous Assessment	100%	Examination Weight	0%

Course Work Breakdown
Type	Description	% of total	Assessment Date
In Class Test	critically compare newspaper articles	20%	Week 4
In Class Test	Analyse advertisement	20%	Week 6
In Class Test	Critical account of extract from No Logo	20%	Week 8
Project	Creation of group e-zine	40%	Sem 1 End

Reassessment Requirement
Resit arrangements are explained by the following categories; 1 = A resit is available for all components of the module 2 = No resit is available for 100% continuous assessment module 3 = No resit is available for the continuous assessment component
This module is category 1

Indicative Reading List