Registry

Module Specifications

Current Academic Year 2012 - 2013
Please note that this information is subject to change.

Module Title	Asian Business Culture
Module Code	JA420
School	SALIS
Online Module Resources
NFQ level	8	Credit Rating	5
Pre-requisite	None
Co-requisite	None
Compatibles	None
Incompatibles	None

Description

This unit aims to develop students’ understanding of Chinese and Japanese culture and society and how these are reflected in language use, with particular reference to business / marketing discourse. Topics will be discussed, where appropriate, in comparison to Western, especially Irish culture. The module not only explores different ways in which social and cultural norms are realised in language use, particularly in professional environments, it also addresses how a cognitive approach can provide a unified account for differences at a surface level. This module takes a contrastive perspective between the targeted cultures and languages and Western cultures and languages. One of the goals of this module is to help students distinguish fact from opinion, identify point of view and objectivity, understand bias, and recognize multiple perspectives in the media.

Learning Outcomes

1. Develop an understanding of key elements of Chinese and Japanese cultures and societies, and how these are reflected in language use
2. Carry out autonomous research on a chosen topic in Chinese or Japanese culture and language
3. Carry out comparative analysis (between Western and Asian cultures) on a chosen topic
4. Present research findings in class
5. Produce a written analysis comparing selected aspects of Western and Chinese or Japanese culture(s)

Workload	Full-time hours per semester
*Type*	*Hours*	*Description*
Lecture	24	No Description
Independent learning	101	No Description
Total Workload: 125

All module information is indicative and subject to change. For further information,students are advised to refer to the University's Marks and Standards and Programme Specific Regulations at: http://www.dcu.ie/registry/examinations/index.shtml

Indicative Content and Learning Activities

Lectures.
• Politeness in Workplace discourse• Vertical vs Horizontal society and language use• Stereotype in advertising• Language and use of visual aid in adverts• Socio-cultural norms and business discourse• Negotiation in Asian cultures.

Assessment Breakdown
Continuous Assessment	100%	Examination Weight	0%

Course Work Breakdown
Type	Description	% of total	Assessment Date
Oral presentations	n/a	50%	Sem 2 End
Essay	n/a	50%	Sem 2 End

Reassessment Requirement
Resit arrangements are explained by the following categories; 1 = A resit is available for all components of the module 2 = No resit is available for 100% continuous assessment module 3 = No resit is available for the continuous assessment component
This module is category 1

Indicative Reading List

Sugimoto, Y: 2010, An Introduction to Japanese Society, CUP, Cambridge,
Sugimoto, Y (ed): 0, The Cambridge Companion to Modern Japanese Culture., CUP, Cambridge,
Jia, Wenshan, Lu, Xing and Heisey, D.Ray.: 2002, Chinese communication theory and research: reflections, new frontiers and new directions., Greenwood Press, Westport,
Lu, Xing, Jia, Wenshan, and Heisey, D. Ray: 2002, Chinese communication studies: contexts and comparisons, Greenwood Press, Westport,

Other Resources

None

Array

Programme or List of Programmes

IBLC

BA in Inter. Business & Lang. (Chinese)

IBLJ

BA in Inter. Business & Lang. (Japanese)

LIC

BA Languages for Int. Communication

Timetable this semester: Timetable for JA420

Date of Last Revision