Registry
Module Specifications
Current Academic Year 2012 - 2013
Please note that this information is subject to change.
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| Description | |||||||||||||||||||||||||||||||||||||||||||||
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INACTIVE - The main aim of the module is to make students aware of the most significant principles and rules of law that have a direct bearing on the international marketing function, particularly in the area of consumer protection and the protection of intellectual property. | |||||||||||||||||||||||||||||||||||||||||||||
| Learning Outcomes | |||||||||||||||||||||||||||||||||||||||||||||
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1. Diagnose when expert legal advice is needed in respect of contract or tort law concerrns arising out of marketing in Ireland. 2. Anticipate what sort of legal risk avoidance is necessary when marketing a product in the Irish and international context. 3. Identify the main legal principles involved in disputes involving contract, negligence, breach of copyright, and patent. 4. Appreciate the scope and limits of confidentiality agreements and the doctrines of confidentiality and privacy. 5. Obtain expert legal advice in respect of claims of passing off. 6. Understand the role and function of European Union and Irish legislation and of the courts system sufficiently well to be able to instruct solicitors and barristers. | |||||||||||||||||||||||||||||||||||||||||||||
All module information is indicative and subject to change. For further information,students are advised to refer to the University's Marks and Standards and Programme Specific Regulations at: http://www.dcu.ie/registry/examinations/index.shtml |
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| Indicative Content and Learning Activities | |||||||||||||||||||||||||||||||||||||||||||||
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Content of course. 1. How to learn law.2. The Irish legal system.3. The EU.4. Doing business: company, partnership and sole traders.5. Contract.6. Tort - negligence and passing off.7. Sale of Goods.8. Copyright.9. Patents.10.Confidentiality.. | |||||||||||||||||||||||||||||||||||||||||||||
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| Indicative Reading List | |||||||||||||||||||||||||||||||||||||||||||||
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| Other Resources | |||||||||||||||||||||||||||||||||||||||||||||
| 5408, website, Bailii, 0, BAILII, www, will be given later, 5409, website, 0, LEXIS-NEXIS, | |||||||||||||||||||||||||||||||||||||||||||||
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| Timetable this semester: Timetable for | |||||||||||||||||||||||||||||||||||||||||||||
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