Registry

Module Specifications

Current Academic Year 2012 - 2013
Please note that this information is subject to change.

Module Title	Marketing of High Tech Products & Innovations
Module Code	MG114
School	DCUBS
Online Module Resources
Module Co-ordinator	Semester 1: Naoimh O'Reilly Semester 2: Naoimh O'Reilly Autumn: Naoimh O'Reilly
NFQ level	8	Credit Rating	10
Pre-requisite	None
Co-requisite	None
Compatibles	None
Incompatibles	None

Description

To introduce the student to the theories, principles and practice of marketing of High-Tech and Innovations. To learn the skills and techniques for efficient high technology product management. To understand the key role of marketing in the value-chain creating processes.

Learning Outcomes

1. Apply the principles and practices of marketing in a high technology environment.
2. Assess the impact of e-marketing strategies and tools on the traditional marketing mix.
3. Critically appraise emergent marketing techniques and medium (e.g. paid search advertising, social networks, bloggs...)
4. Demonstrate an ability to select and apply relevant marketing concepts in the context of high tech products, b2b, and web 2.0 environment.

Workload	Full-time hours per semester
*Type*	*Hours*	*Description*
Lecture	48	No Description
Moodle discussion	6	Online discussion of current topics
Assignment	40	Group Project (2)
On-line learning	48	Moodle Materials
Assignment	20	Presentations and Individual Reports
Directed learning	20	Complete tasks required in lecture
Independent learning time	25	No Description
Examination	43	No Description
Total Workload: 250

All module information is indicative and subject to change. For further information,students are advised to refer to the University's Marks and Standards and Programme Specific Regulations at: http://www.dcu.ie/registry/examinations/index.shtml

Indicative Content and Learning Activities

None

Assessment Breakdown
Continuous Assessment	50%	Examination Weight	50%

Course Work Breakdown
Type	Description	% of total	Assessment Date
Report (s) (written / oral)	Analyse on line marketing strategy of an high tech company	20%	Week 12
Project	Develop on on line buzz campaign for a DCU programme using social networks, youtube etc...	20%	Week 27
Presentation	Students will be asked for a 2 minute presentation, a one page summary or contribution to an on-line discussion. This will be done every 2-3 weeks and are individual assessments.	10%	Every Second Week

Reassessment Requirement
Resit arrangements are explained by the following categories; 1 = A resit is available for all components of the module 2 = No resit is available for 100% continuous assessment module 3 = No resit is available for the continuous assessment component
This module is category 1

Indicative Reading List