Registry

Module Specifications

Current Academic Year 2012 - 2013
Please note that this information is subject to change.

Module Title Creativity & Discovery
Module Code MG116
School DCUBS
Online Module Resources

Module Co-ordinatorSemester 1: Pierre McDonagh
Semester 2: Pierre McDonagh
Autumn: Pierre McDonagh
NFQ level 8 Credit Rating 5
Pre-requisite None
Co-requisite None
Compatibles None
Incompatibles None
Description
To introduce students to creativity and discovery and to develop their creative and thinking skills with a view to making them better learners in their area of expertise and leaders in their future careers.

Learning Outcomes
1. Recognise theories of creativity
2. Experiment with creative approaches to problem solving
3. Discover new ways of thinking and reflexivity
4. Practise creative thinking on a pre-assigned exercise
5. Understand how companies approach idea generation as part of their innovation process



Workload Full-time hours per semester
Type Hours Description
Group work100The class will be divided into a number of teams with each one operating as an autonomous 'innovation agency'. Each agency will be given a brief from a putative client. The brief will follow the innovation funnel process and each team will be required to present back their findings and/or ideas to the class on seven separate issues and occasions during the 12 weeks.
Independent learning25Individual research and background reading and investigation.
Total Workload: 125

All module information is indicative and subject to change. For further information,students are advised to refer to the University's Marks and Standards and Programme Specific Regulations at: http://www.dcu.ie/registry/examinations/index.shtml

Indicative Content and Learning Activities
Indicative readings.
De Bono, E. (1973) Lateral Thinking, Harper. De Bono, E. (1991) Six Action Shoes, Harper. De Bono, E. (1994) De Bono's Thinking Course, Facts on File. Puccio, G., and M.C. Murdock (1999) Creativity Assessment: Readings and Resources, Creative Education Foundation Press. Puccio, K., Treffinger, D.J. and S. KellerMather (2000) Adventures in Real Problem Solving, Prufrock Press..

Assessment Breakdown
Continuous Assessment100% Examination Weight0%
Course Work Breakdown
TypeDescription% of totalAssessment Date
ProjectCreativity & Discovery Project100%Week 7
Reassessment Requirement
Resit arrangements are explained by the following categories;
1 = A resit is available for all components of the module
2 = No resit is available for 100% continuous assessment module
3 = No resit is available for the continuous assessment component
This module is category 1
Indicative Reading List
  • Bettina Von Stamm: 2008, Managing Innovation Design & Creativity, 2nd, Wiley, London,
  • Andriopoulos & Dawson: 2009, Managing Change, Creativity & Innovation, Sage, London,
Other Resources
116, Website, 2010, Stanford Creativity Class, California, http://ecorner.stanford.edu/authorMaterialInfo.html?mid=2266,
Indicative dates for team class presentations are:Oct 15th, Oct 29th, Nov 12th, Nov 19th, Nov 26th Dec 3rd, Dec 10th
Programme or List of Programmes
MINTBSc Marketing, Innovation & Technology
MWBBSc Manufacturing Eng with Business
Timetable this semester: Timetable for MG116
Date of Last Revision13-JAN-12
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