Registry

Module Specifications

Current Academic Year 2012 - 2013
Please note that this information is subject to change.

Module Title	Applied Market Research
Module Code	MG208
School	DCUBS
Online Module Resources
Module Co-ordinator	Semester 1: Naoimh O'Reilly Semester 2: Naoimh O'Reilly Autumn: Naoimh O'Reilly
NFQ level	8	Credit Rating	5
Pre-requisite	None
Co-requisite	None
Compatibles	None
Incompatibles	None

Description

To provide students with an understanding of the methods and techniques involved in Market Research. Students will become familiar with all stages of the Market Research process from initial problem definition through to presentation of final results.

Learning Outcomes

1. Discuss the role of market research within a business context
2. Identify and describe different research approaches
3. Develop a research plan
4. Describe various qualitative research methods
5. Design and administer a questionnaire
6. Analyse quantitative data
7. Construct a research report and present research findings
8. Conduct a qualitative interview

Workload	Full-time hours per semester
*Type*	*Hours*	*Description*
Lecture	24	Course material
Group work	18	Preparation of course material
Examination	18	Preparation
Assignment	15	preparation and research work
Directed learning	24	Weekly reading
Library	11	Reading and research work
Independent learning time	15	Reading
Total Workload: 125

All module information is indicative and subject to change. For further information,students are advised to refer to the University's Marks and Standards and Programme Specific Regulations at: http://www.dcu.ie/registry/examinations/index.shtml

Indicative Content and Learning Activities

None

Assessment Breakdown
Continuous Assessment	100%	Examination Weight	0%

Course Work Breakdown
Type	Description	% of total	Assessment Date
Assignment	n/a	50%	Sem 1 End

Reassessment Requirement
Resit arrangements are explained by the following categories; 1 = A resit is available for all components of the module 2 = No resit is available for 100% continuous assessment module 3 = No resit is available for the continuous assessment component
This module is category 1

Indicative Reading List

Yvonne McGivern: 2006, The Practice of Market and Social Research: An Introduction,
Bryman, A. & Bell, E: 2007, Business Research Methods,
Malhotra, Naresh K and Mark Peterson: 2006, Basic Marketing Research: A Decision-Making Approach.,
Saunders, M., Lewis, P. and Thornhill, A: 2009, Research Methods for Business Students,,

Other Resources

None

Array

Programme or List of Programmes

EBF

BA in Global Business (France)

EBG

BA in Global Business (Germany)

EBS

BA in Global Business (Spain)

EBT

BA in Global Business (USA)