Registry

Module Specifications

Current Academic Year 2012 - 2013
Please note that this information is subject to change.

Module Title	New Product Dev. & Innovation Studies
Module Code	MG211
School	DCUBS
Online Module Resources
Module Co-ordinator	Semester 1: Geraldine Lavin Semester 2: Geraldine Lavin Autumn: Geraldine Lavin
NFQ level	8	Credit Rating	5
Pre-requisite	None
Co-requisite	None
Compatibles	None
Incompatibles	None

Description

Innovation is the engine of growth for most organisations. New technology, more discerning customers, global markets and shortening product life cycles all conspire to make innovation the most important activity in commercial organisations. This module gives students a thorough introduction to the concept of innovation and New Product Development. We look at how firms accumulate knowledge and utilise this to develop business opportunities. We examine how organisations manage research and development (R&D), including the main activities performed by R&D departments and the issue of project selection and evaluation.We explore the process of developing new products and examine many of the new product management issues faced by organisations, in particular the role of market research in developing successful new products and services.The course also includes a multi-disciplinary project whereby students will bring a product from its design phase to rollout as a commercial commodity. Students will have the opportunity to integrate aspects of other modules with the specific concepts examined within this module.

Learning Outcomes

1. Describe and discuss the concept of innovation management
2. Recognise and appraise the role of knowledge and technology management in developing new products
3. Identify and illustrate the complex role that market research plays in New Product Development.
4. Describe and critically evaluate the new product development process
5. Understand the innovation value chain and be able to recognise how companies can strengthen their capacity to innovate

Workload	Full-time hours per semester
*Type*	*Hours*	*Description*
Lecture	24	Course material
Assignment	30	assigned work
Directed learning	18	Weekly reading
Examination	15	Preparation
Group work	8	Discussion of course material
Library	10	Reading and research
Independent learning time	20	Reading and researching
Total Workload: 125

All module information is indicative and subject to change. For further information,students are advised to refer to the University's Marks and Standards and Programme Specific Regulations at: http://www.dcu.ie/registry/examinations/index.shtml

Indicative Content and Learning Activities

Innovation Management and NPD.
An Introduction Management of Research & Development.

Managing intellectual property.
Managing R&D projects.

Product & Brand Strategy.
New Product Development.

Managing The New Product Development Team.
The Role Of Market Research In New Product Development.

Packaging and Product Development.

Assessment Breakdown
Continuous Assessment	50%	Examination Weight	50%

Course Work Breakdown
Type	Description	% of total	Assessment Date
Assignment	n/a	50%	Sem 1 End

Reassessment Requirement
Resit arrangements are explained by the following categories; 1 = A resit is available for all components of the module 2 = No resit is available for 100% continuous assessment module 3 = No resit is available for the continuous assessment component
This module is category 1

Indicative Reading List