Registry

Module Specifications

Current Academic Year 2012 - 2013
Please note that this information is subject to change.

Module Title	Marketing and Society
Module Code	MG327
School	DCUBS
Online Module Resources
NFQ level	8	Credit Rating	5
Pre-requisite	None
Co-requisite	None
Compatibles	None
Incompatibles	None

Description

This subject locates marketing in the wider context of business ethics and consumer culture, both in the manner in which marketing influences culture and in the way culture shapes marketing practice. Marketing, as a managerial-led, science-focused endeavour, has undergone a radical assessment of its scope and boundaries in recent times. This module introduces undergraduates to the marketing and society toolkit in terms of analyzing marketing’s roles in contemporary society.

Learning Outcomes

1. Discuss and critically evaluate a wide range of perspectives on the position of marketing in society.
2. Improve both desk research and field research skills.
3. Choreograph conference style presentations of academic work.
4. Produce effective teamwork by examining abstract ideas in class discussion.

Workload	Full-time hours per semester
*Type*	*Hours*	*Description*
Lecture	24	Various aspects of marketing and society
Directed learning	20	Reflective journal: Write up of observation exercise worth 10% submitted as part of the final exam and graded accordingly
Directed learning	25	Weekly readings for group presentations and debate
Examination	25	Preparation and revision
Library	6	Background reading to case study
Independent learning	25	Directed to read popular media, book reviews and websites
Total Workload: 125

All module information is indicative and subject to change. For further information,students are advised to refer to the University's Marks and Standards and Programme Specific Regulations at: http://www.dcu.ie/registry/examinations/index.shtml

Indicative Content and Learning Activities

Introduction to module, assessment and what is marketing in society framework - macromarketing - plus weekly discussion articles posted on moodle.
Lecture.

Historical Studies in Marketing.
Lecture.

Marketing the Unmentionable plus overview of Observation Exercise.
Lecture and Directions for Field exercise to begin a reflective journal.

Marketing to Children - Mattel And Toy Recalls.
Lecture and Analysis of Case: Submission of assignment.

Marketing the Story of Stuff plus Class Debate on Markets.
Lecture plus debate. Using the discussion texts provided to assist their arguments students will perform a class debate. The class has to arrange to video the debate and subsequently upload it to ‘youtube’ to provide them with feedback on performance. It should be organized along the lines of a British style parliamentary debate; debating teams will debate the following motion, “This house believes Human Body Organs should be Bought and Sold?”.

Marketing Violence.
Lecture.

Marketing & Development.
Lecture.

Marketing and Cosmetic Surgery.
Lecture.

The Marketing Code.
Book Club and Submission of Assignment.

Marketing Sports and Leisure.
Lecture.

Marketing and Food.
Lecture.

Social Marketing.
Lecture.

Assessment Breakdown
Continuous Assessment	20%	Examination Weight	80%

Course Work Breakdown
Type	Description	% of total	Assessment Date
Essay	Book Review	10%	Week 25
Assignment	Analysis of a Harvard Business School Case on Product Recall	10%	Week 28

Reassessment Requirement
Resit arrangements are explained by the following categories; 1 = A resit is available for all components of the module 2 = No resit is available for 100% continuous assessment module 3 = No resit is available for the continuous assessment component
This module is category 1

Indicative Reading List