Registry

Module Specifications

Current Academic Year 2012 - 2013
Please note that this information is subject to change.

Module Title Innovation, Marketing & New Tech. Foresights
Module Code MG331
School DCUBS
Online Module Resources

Module Co-ordinatorSemester 1: Laura Farrell
Semester 2: Laura Farrell
Autumn: Laura Farrell
NFQ level 8 Credit Rating 5
Pre-requisite None
Co-requisite None
Compatibles None
Incompatibles None
Description
This module aims to provide you with an opportunity to reflect on the experiences and reflections of innovators, researchers, marketers and entrepreneurs of foresight initiatives across a range of product-market and technological setting, and further research some market opportunities highlighted in their presentations.

Learning Outcomes
1. Discuss the tools and techniques used by marketers to understanding what changes and developments may define and shape the future.
2. Describe and discuss why organisations with a future orientation are how are better prepared to capitalise on the potential of the future and to reduce the risks and threats it may present.
3. Discuss the finding of specific foresight reports undertaken across a range of technology/product/markets.
4. Discuss some of the technologies and marketplace realities they are likely to meet in their first 5-8 years out of college.



Workload Full-time hours per semester
Type Hours Description
Seminars24Students will be exposed to a cross section of innovators, researchers, marketers and entrepreneurs representing a range of industries, a range of technology and research areas, and a range of product markets.
Independent learning time100Preparation – research, data collection – and write up of Reflective diary.
Total Workload: 124

All module information is indicative and subject to change. For further information,students are advised to refer to the University's Marks and Standards and Programme Specific Regulations at: http://www.dcu.ie/registry/examinations/index.shtml

Indicative Content and Learning Activities
Guest Presenter and Topic.
SPEAKER: Ms Angela Healy, Director of Research, Empathy MarketingTOPIC: The Future of Market Research.

Guest Presenters and Topics.
SPEAKER:Dr Hugh Henry, Head of Innovation, Bord na MonaTopic: The role of innovation in winning market share, creating and retaining customers and creating value for Bord Na Móna.

Guest Presenters and Topics.
Speaker: SPEAKER: Ms Helen King, Senior Business Analyst, An Bord BiaTOPIC: Anticipating Tomorrow: Shaping the future of the Irish food and drink market towards 2020.

Guest Presenter and Topic.
SPEAKER: Dr Heinrich Anhold, Managing Director, Epona BiotechTopic: Challenges faced by Epona Biotech in the development and upcoming launch of the world's first portable equine blood analyser.

Guest Presenter and Topic.
SPEAKER: Dr Eoin Sweeney, Head of Department, Sustainable Energy Ireland, (Sustainable Energy Ireland's Ocean Energy Development Unit)TOPIC: Marine Energy: Strategy and Future Prospects.

Guest Presenter and Topic.
SPEAKER: Anthony Mccauley, Head of Innovation, FujitsuTopic: Fujitsu's approach to Human Centric Computing.

Guest Presenter and Topic.
Dr Stephen Flinter, Scientific Programme Manager, ICET Directorate, Science Foundation Ireland,TOPIC: Perspectives on the Emergence and Application of Platform Technologies.

Guest Presenter and Topic.
Ms Cathy Orr, Senior Director, International PR, PopCap Games International Ltd.Topic: How PopCap International markets its core game brands to the mass market.

Assessment Breakdown
Continuous Assessment100% Examination Weight0%
Course Work Breakdown
TypeDescription% of totalAssessment Date
Reflective journalEach student will keep a reflective diary based on the learning from each of the presentations. From this diary students will submit four reflections of their choice for assessment. The submission will be of a maximum of 30 pages in length, independent of Appendices, Bibliography etc. Each student will make this submission by 3.00pm on the final day of Semester for grading.50%Every Week
EssayEach student will write an essay on one of a number of allocated topics. Essays should incorporate learning from the presentations and desk research undertaken by the student. Completed essays, which will be a maximunm of 2000 words, should be submitted to the DCUBS Project box by 3.00p.m. on the Friday of Week 8.50%Week 8
Reassessment Requirement
Resit arrangements are explained by the following categories;
1 = A resit is available for all components of the module
2 = No resit is available for 100% continuous assessment module
3 = No resit is available for the continuous assessment component
This module is category 1
Indicative Reading List
    Other Resources
    None
    Array
    Programme or List of Programmes
    MINTBSc Marketing, Innovation & Technology
    Timetable this semester: Timetable for MG331
    Date of Last Revision21-SEP-11
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