Registry

Module Specifications

Current Academic Year 2012 - 2013
Please note that this information is subject to change.

Module Title	Dissertation/Practicum
Module Code	MG513
School	DCUBS
Online Module Resources
Module Teacher	Michael Gannon
NFQ level	8	Credit Rating	20
Pre-requisite	None
Co-requisite	None
Compatibles	None
Incompatibles	None

Description

INACTIVE - In essence, a dissertation is a discussion and this is enhanced by the ability to synthesise existing sets of knowledge and to relate these to practical business problems which have been subjected to disciplined inquiry.

Learning Outcomes

1. Demonstrate a sound grasp of the theoretical principles affecting a defined area of strategic marketing
2. Synthesise existing sets of knowledge
3. Demonstrate a capacity for original thought, logical argument and the ability to discuss objectively and rigorously
4. Perform primary research to explore further specific aspects of a marketing problem.
5. Apply the appropriate qualitative and/or quantitative methodologies to a primary research project
6. Analyse primary data and draw conclusions based on that data.
7. Reference all materials cited, using Harvard Business School style

Workload	Full-time hours per semester
*Type*	*Hours*	*Description*
Total Workload: 0

All module information is indicative and subject to change. For further information,students are advised to refer to the University's Marks and Standards and Programme Specific Regulations at: http://www.dcu.ie/registry/examinations/index.shtml

Indicative Content and Learning Activities

Dissertation.
The dissertation should reflect a sound grasp of the theoretical principles affecting a defined area of strategic marketing and include an awareness, for example, of models developed by leading academics who have subscribed to the present state of knowledge.While the dissertation should be literature-based, it is highly desirable that it demonstrates a capacity for original thought, logical argument and the ability to discuss objectively and rigorously and where possible include an element of primary research undertaken to explore further specific aspects of a marketing problem.Ideally, the findings of such a primary research should be compared and contrasted with the theoretical models which would have been studied earlier.The dissertation should not exceed 15,000 words (85 pages) and is to be submitted by first Tuesday in August..

Assessment Breakdown
Continuous Assessment	100%	Examination Weight	0%

Course Work Breakdown
Type	Description	% of total	Assessment Date

Reassessment Requirement
Resit arrangements are explained by the following categories; 1 = A resit is available for all components of the module 2 = No resit is available for 100% continuous assessment module 3 = No resit is available for the continuous assessment component
This module is category 2

Indicative Reading List

Other Resources

None

Array

Programme or List of Programmes

MMK

MSc in Marketing

MSBM

MSc in Management (Business)

MSCM

MSc in Mgmt (Cloud Computing & Commerce)

MSDM