Registry

Module Specifications

Current Academic Year 2012 - 2013
Please note that this information is subject to change.

Module Title HR and the Wider Strategic Context
Module Code MG537
School DCUBS
Online Module Resources

Module Co-ordinatorSemester 1: Siobhan McGovern
Semester 2: Siobhan McGovern
Autumn: Siobhan McGovern
NFQ level 8 Credit Rating 5
Pre-requisite None
Co-requisite None
Compatibles None
Incompatibles None
Description
This module introduces participants to the foundations of organisational management and strategy. In the economics section, we examine the role for the HR founction in developing human capital as a source of competitive advantage. In the marketing section, we consider the role of the HR founction in supporting a customer and market-led organisation.

Learning Outcomes
1. Analyse the concept of competitive advantage, using relevant theoretical frameworks
2. Evaluate the implications of these frameworks for organisational strategic decision making
3. Appraise the role of HR in determining an organisation's ability to generate effective strategic decision making
4. Review and apply strategic marketing theory and concepts to a range of organisational opportunities and challenges
5. Conduct a marketing audit considering appropriate internal and external factors
6. Evaluate the impact of marketing/HR interactions on the implementation of marketing strategy



Workload Full-time hours per semester
Type Hours Description
Lecture24No Description
Group work15No Description
Independent learning46Research
Independent learning40Preparation for and completion of assignments
Total Workload: 125

All module information is indicative and subject to change. For further information,students are advised to refer to the University's Marks and Standards and Programme Specific Regulations at: http://www.dcu.ie/registry/examinations/index.shtml

Indicative Content and Learning Activities
None
Assessment Breakdown
Continuous Assessment100% Examination Weight0%
Course Work Breakdown
TypeDescription% of totalAssessment Date
EssayIndividual essay incorporating a critical analysis of a theoretical framework covered in the economics section of the module50%Sem 1 End
AssignmentIndividual marketing audit50%Sem 1 End
Reassessment Requirement
Resit arrangements are explained by the following categories;
1 = A resit is available for all components of the module
2 = No resit is available for 100% continuous assessment module
3 = No resit is available for the continuous assessment component
This module is category 1
Indicative Reading List
  • Andreosso B and D Jacobson: 2005, Industrial Economics and Organisation, 2nd, McGraw Hill, London,
  • Doyle P and P Stern: 2006, Marketing Management and Strategy, 4th, FT Prentice Hall, Harlow England,
Other Resources
None
Array
Programme or List of Programmes
PBSSAPG Exchange(Business School)
PBSSAOPG Study Abroad(Business School)
Timetable this semester: Timetable for MG537
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