Registry

Module Specifications

Current Academic Year 2012 - 2013
Please note that this information is subject to change.

Module Title	Applied Marketing
Module Code	MG579
School	DCUBS
Online Module Resources
Module Co-ordinator	Semester 1: Naoimh O'Reilly Semester 2: Naoimh O'Reilly Autumn: Naoimh O'Reilly
NFQ level	8	Credit Rating	5
Pre-requisite	None
Co-requisite	None
Compatibles	None
Incompatibles	None

Description

This module is designed to give participants real world experience of a marketing campaign, events management and not-for-profit marketing. It is designed as an integrative experience and requires students to bring together the learning and skills acquired across the MBS Programme

Learning Outcomes

1. Develop a marketing plan
2. Design and implement a marketing strategy
3. Present a marketing/promotional plan to a client
4. Manage group dynamics and work allocation
5. Develop a not-profit-marketing campaign and/ or fund-raising event
6. Reflect upon the practical implications of their programme

Workload	Full-time hours per semester
*Type*	*Hours*	*Description*
Lecturer-supervised learning (contact)	24	Perparatort sessions, briefing and regular updates
Seminars	12	Client Meetings, briefing and updates
Assignment	15	Preparation and scoping of initial plan
Independent learning	56	Planning and development of campaign/event
Civic engagement	8	Event/ Campaign
Assignment	10	Final report & presentation
Total Workload: 125

All module information is indicative and subject to change. For further information,students are advised to refer to the University's Marks and Standards and Programme Specific Regulations at: http://www.dcu.ie/registry/examinations/index.shtml

Indicative Content and Learning Activities

None

Assessment Breakdown
Continuous Assessment	100%	Examination Weight	0%

Course Work Breakdown
Type	Description	% of total	Assessment Date
Assignment	Initial Proposal	30%	Week 8
Assignment	Final Report and Presentation	70%	Week 28

Reassessment Requirement
Resit arrangements are explained by the following categories; 1 = A resit is available for all components of the module 2 = No resit is available for 100% continuous assessment module 3 = No resit is available for the continuous assessment component
This module is category 1

Indicative Reading List

Other Resources

None

Array

Programme or List of Programmes

MMK

MSc in Marketing

PBSSA

PG Exchange(Business School)

PBSSAO

PG Study Abroad(Business School)

Timetable this semester: Timetable for MG579