Registry

Module Specifications

Current Academic Year 2012 - 2013
Please note that this information is subject to change.

Module Title	Digital Innovation Creativity & Enterprise
Module Code	MT100
School	DCUBS
Online Module Resources
Module Co-ordinator	Semester 1: Theo Lynn Semester 2: Theo Lynn Autumn: Theo Lynn
NFQ level	8	Credit Rating	5
Pre-requisite	None
Co-requisite	None
Compatibles	None
Incompatibles	None

Description

The purpose of this module is to provide an introduction to the concepts, processes and methods relating to innovation, creativity and enterprise. Students are expected to attend both seminars and group meetings throughout the semester and will apply knowledge gained to develop an online blog. In this module students will develop knowledge and skills pertaining to project management. Students will engage with online learning and a group project facilitated by a postgraduate business student acting as mentor. By interacting with an online simulation game, students will evaluate how separate decisions taken in areas such as marketing, finance or production planning impact on the overall business.

Learning Outcomes

1. Discuss the main theoretical perspectives principles, concepts, and techniques relating to innovation, creativity and enterprise.
2. Explain and apply different tools and techniques for analysing the relevant forces in the competitive and general business environment.
3. Demonstrate and evaluate how separate decisions taken in areas such as marketing, finance or production planning impact on the overall business.
4. Explain and apply different tools and techniques for project management.
5. Evaluate and manage creative processes including forming routine and non- routine solutions

Workload	Full-time hours per semester
*Type*	*Hours*	*Description*
On-line learning	20	Prince 2 Tutorials
On-line learning	30	Cityone decisions
Seminars	25	No Description
Group work	10	meetings
Group work	15	Blog writing and poster design
Independent learning	25	No Description
Total Workload: 125

All module information is indicative and subject to change. For further information,students are advised to refer to the University's Marks and Standards and Programme Specific Regulations at: http://www.dcu.ie/registry/examinations/index.shtml

Indicative Content and Learning Activities

Project Management.
Project organisation;Starting up a project;Initiating a project;Making a Business case;Directing a project;Project Plans;Project Planning;Product based planning;Quality in a project environment;Risk management;Quality review;Controls;Controlling a project stage;Managing product delivery;Configuration management;Change control;Managing stage boundaries;Closing a project;.

Simulation Game.
Intelligent Instrumentation;Imagination;Interconnectivity;Services reuse;Business Process Management;Cloud Computing;Local Insight;Sustainability;Collaboration and Knowledge share;Vision;Agility;Transparency;Intrapreneurship;Responsiveness;.

Digital Media.
Social media marketing; digital innovation in business; mobile business; e-commerce; m-commerce;.

Creativity and Communication.
Starting a new venture; Innovation; Report writing; Blog writing; Poster Design; Communication skills; Teamworking; Managing Others; Conflict Management; Managing Business & Strategy; Decision Making; Creative Thinking.

Assessment Breakdown
Continuous Assessment	0%	Examination Weight	100%

Course Work Breakdown
Type	Description	% of total	Assessment Date
Poster presentation	Each group must produce a poster detailing the design of a mobile app; the thinking process that went into its creation, how it will function and how the target market will be targeted.	20%	Week 24
Digital production	Student teams must create a weblog documenting their learning from each of the seminars attended. Students will be assessed on the content created and knowledge of the themes outlined in the seminars.	20%	Week 24
Computerised test/exam	Students must undergo 8 online learning units of Prince2 project management and are assessed by online examination.	30%	Week 12
Other	online simulation game - students must submit a decision every week and are assessed on participation and rank in the simulation.	30%	Every Week

Reassessment Requirement
Resit arrangements are explained by the following categories; 1 = A resit is available for all components of the module 2 = No resit is available for 100% continuous assessment module 3 = No resit is available for the continuous assessment component
This module is category 1

Indicative Reading List

Hall, D.: 2002, Jump start your business brain, Betterway, Cincinnati,
Michalko, M: 2001, Cracking Creativity: the secrets of creative genius, Ten Speed Press, Berkeley,
Cannon, Tom: 1991, Enterprise : creation, development, and growth / Tom Cannon, Butterworth-Heinemann, Oxford ; Boston, 0750600144
Stephen J. Andriole,: 2005, The 2nd digital revolution, 1591408016 (HC)

Other Resources

None

Array

Programme or List of Programmes

Bachelor of Business Studies

BSc in Computer Applications

EBF

BA in Global Business (France)

EBG

BA in Global Business (Germany)

EBS

BA in Global Business (Spain)