Registry

Module Specifications

Current Academic Year 2012 - 2013
Please note that this information is subject to change.

Module Title
Module Code
School
Online Module Resources
Module Co-ordinator	Semester 1: PJ Byrne Semester 2: PJ Byrne Autumn: PJ Byrne
NFQ level	8	Credit Rating
Pre-requisite	None
Co-requisite	None
Compatibles	None
Incompatibles	None

Description

The airline industry is a regulated industry which is largely based on security and safety concerns. This module will provide students with an overview of the industry in terms of its structures, standards and strategies. This module will introduce students to the different functions within the industry and the regulators that maintain and monitor standards.

Learning Outcomes

1. Analyse the structure of the airline industry
2. Describe and discuss the role of regulatory bodies in the airline industry
3. Discuss the appropriateness of particular decisions by individuals, firms and regulatory bodies in the areas of pricing and provision of services
4. Describe the revenue making models used by airlines
5. Analyse the financing options for aircraft purchase/lease

Workload	Full-time hours per semester
*Type*	*Hours*	*Description*
Lecture	48	The Airline Industry: Structure, Standards & Strategies
Directed learning	48	Preparation for class
Assignment	64	Two assignments
Independent learning	90	Reading, Research and library work
Total Workload: 250

All module information is indicative and subject to change. For further information,students are advised to refer to the University's Marks and Standards and Programme Specific Regulations at: http://www.dcu.ie/registry/examinations/index.shtml

Indicative Content and Learning Activities

Structure, Standards & Strategies.
Airline Organisational Structure Post holder structure;Operations Departments (Flight Ops/Ground Ops/Inflight/Ops Control) Quality Department/ Maintenance;Commercial & Support Departments (Revenue/Finance/HR) Outsourcing;Overview Airline Standards/Regulations;Regulatory Bodies eg EU-Ops/EASA CAR/DoT/IOSA/IATA/EU;Crew Limitations & Training;Airline Manuals/Library Function;Overview start-up of airline;Aircraft type/service type;Routes/schedule;Distribution/Ancillary Revenue;USPs/Marketing;IT developments (web check-in/SSKs etc);Codeshare/Franchise/Alliances;KPIs-Punctuality/Reliability/Yield;Aircraft Financing options;IAA –registration of assets, responsibility for assessing whether aircraft are airworthy;Cape Town – importance of the treaty;Blue Skys;Tax frameworks applicable to airlines and lessors, air passenger tax, carbon tax..

Assessment Breakdown
Continuous Assessment	%	Examination Weight	%

Course Work Breakdown
Type	Description	% of total	Assessment Date
Assignment	Airline Industry Structure/Strategy Project	30%	Sem 1 End
Assignment	Aircraft Financing Project	20%	Sem 2 End

Reassessment Requirement
Resit arrangements are explained by the following categories; 1 = A resit is available for all components of the module 2 = No resit is available for 100% continuous assessment module 3 = No resit is available for the continuous assessment component
This module is category

Indicative Reading List

Doganis, Rigas: 0, The Airline Business,
Wensveen, John: 0, Air Transportation: A Management Perspective,

Other Resources

None

Array

Programme or List of Programmes

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Registry

Module Specifications

Current Academic Year 2012 - 2013Please note that this information is subject to change.

Current Academic Year 2012 - 2013
Please note that this information is subject to change.