Registry

Module Specifications

Current Academic Year 2012 - 2013
Please note that this information is subject to change.

Module Title	Airline Ind: Structure, Standards & Strat. 2
Module Code	MT216
School	DCUBS
Online Module Resources
NFQ level	8	Credit Rating	5
Pre-requisite	None
Co-requisite	None
Compatibles	None
Incompatibles	None

Description

The airline industry is a regulated industry which is largely based on security and safety concerns. This module will provide students with an overview of the industry in terms of its structures, standards and strategies with a primary focus on the strategies derived from existing standards and structures. This module will introduce students to the different strategies in aviation orgnisations and the influence of structures and standards on them.

Learning Outcomes

1. Analyse strategies of the airline industry in the context of structures and standards in existence
2. Discuss the impact of alternative strategies on cost, pricing & revenue
3. Describe the different airline distribution channels and the impact of IT on this.
4. Analyse the financing options for aircraft purchase/lease
5. Describe and contrast the different aviation conventions

Workload	Full-time hours per semester
*Type*	*Hours*	*Description*
Lecture	22	The Airline Industry: Structure, Standards & Strategies
Directed learning	22	Preparation for class
Assignment	20	Research and construction of set assignmnets
Independent learning	36	Reading, Research and library work
Independent learning time	25	Exam preparation
Total Workload: 125

All module information is indicative and subject to change. For further information,students are advised to refer to the University's Marks and Standards and Programme Specific Regulations at: http://www.dcu.ie/registry/examinations/index.shtml

Indicative Content and Learning Activities

Strategies.
Airline Stategies: Cost, Pricing & Revenue Airline Strategies: Distribution & the Role of Technology Equipment, Human Factors, Culture and Regulation Taxation in the Aviation Industry Financing for the aviation industry Aviation Conventions Aviation Key Performance Indicators and their impact on strategies Aviation Codeshare/Franchise/Alliances .

Assessment Breakdown
Continuous Assessment	50%	Examination Weight	50%

Course Work Breakdown
Type	Description	% of total	Assessment Date
Assignment	Airline Industry Strategies Project	30%	Sem 1 End
Assignment	Aircraft Financing Project	20%	Sem 2 End

Reassessment Requirement
Resit arrangements are explained by the following categories; 1 = A resit is available for all components of the module 2 = No resit is available for 100% continuous assessment module 3 = No resit is available for the continuous assessment component
This module is category 1

Indicative Reading List

Doganis, Rigas: 0, The Airline Business,
Wensveen, John: 0, Air Transportation: A Management Perspective,

Other Resources

None

Array

Programme or List of Programmes

AMPS

BSc in Aviation Man. with Pilot Studies

Timetable this semester: Timetable for MT216

Archives:

Registry

Module Specifications

Current Academic Year 2012 - 2013Please note that this information is subject to change.

Current Academic Year 2012 - 2013
Please note that this information is subject to change.