Registry

Module Specifications

Current Academic Year 2012 - 2013
Please note that this information is subject to change.

Module Title	Electronic Commerce
Module Code	MT318
School	DCUBS
Online Module Resources
NFQ level	8	Credit Rating	5
Pre-requisite	None
Co-requisite	None
Compatibles	None
Incompatibles	None

Description

To study in detail the theoretical structure of the electronic marketplace and the underlying technological implications.To examine business strategies associated with Electronic Commerce and to address the management issues surrounding technology-supported strategic action.

Learning Outcomes

1. Discuss the key concepts and theories pertaining to the evolution of eCommerce.
2. Describe the key issues that should be considered in developing an eBusiness design.
3. Explain the key issues that web vendors must consider in relation to online consumer behaviour.
4. Identify some models that can be used to assist in developing consumer satisfaction with websites.
5. Describe some of the network security and risk management challenges facing the e-commerce organization.

Workload	Full-time hours per semester
*Type*	*Hours*	*Description*
Lecture	20	No Description
Independent learning	105	Library work and reading articles provided
Total Workload: 125

All module information is indicative and subject to change. For further information,students are advised to refer to the University's Marks and Standards and Programme Specific Regulations at: http://www.dcu.ie/registry/examinations/index.shtml

Indicative Content and Learning Activities

E-Business Design and Strategic Planning.
The stages in developing and formulating an e-business strategy..

The Challenges of E-business Strategy Creation.
The challenges and management implications associated with the formulation of e-business strategies..

Network Security.
Privacy, risk and security control in the context of IS. Issues and challenges consumers and IS vendors face in the electronic marketplace..

Risk strategy response..
Developing a risk management paradigm to combat security issues..

Developing an eBusiness design.
Stages in developing an e-business design..

Consumer Behaviour and CRM.
Consumer behaviour and CRM in cyberspace.

Assessment Breakdown
Continuous Assessment	0%	Examination Weight	100%

Course Work Breakdown
Type	Description	% of total	Assessment Date

Reassessment Requirement
Resit arrangements are explained by the following categories; 1 = A resit is available for all components of the module 2 = No resit is available for 100% continuous assessment module 3 = No resit is available for the continuous assessment component
This module is category 1

Indicative Reading List

Turban et al: 2008, Electronic Commerce: A Managerial Perspective, Pearson Prentice Hall,
Kalakota and Robinson: 2000, e-Business 2.0: Roadmap for Success, 2nd edition, Addison-Wesley Professional, 0201721651
Chaffey: 2009, E-business & E-commerce Management: Strategy, Implementation & Practice, 4th edition, FT Press, 0273719602

Other Resources

None

Array

Programme or List of Programmes

BA in Accounting & Finance

Bachelor of Business Studies

BSI

Business Studies ( with INTRA )

BSSA

Study Abroad (DCU Business School)

BSSAO

Study Abroad (DCU Business School)