Registry

Module Specifications

Current Academic Year 2012 - 2013
Please note that this information is subject to change.

Module Title	Strategic Management I
Module Code	MT517
School	DCUBS
Online Module Resources
Module Teacher	Brian Harney
NFQ level	8	Credit Rating	5
Pre-requisite	None
Co-requisite	None
Compatibles	None
Incompatibles	None

Description

The aim of this module is to help students to (i) develop skills in business analysis and strategic thinking; (ii)deepen their understanding of the strategy context both internal and external to their organisations; (iii) familiarize them with the thought-leadership literature in the strategy field

Learning Outcomes

1. Synthesise theory and practice to assess the efficacy of strategic models and frameworks in specific contexts
2. Integrate knowledge, theory and practice into a strategic and dynamic overview of the organisation in its environmental context.
3. Develop and defend coherent and persuasive arguments for the adoption of innovative strategies for a range of business and organisational situations.

Workload	Full-time hours per semester
*Type*	*Hours*	*Description*
Lecture	24	Participating in Scheduled Classes
Group work	20	Preparing a written report and classroom presentation
Assignment	30	Carrying out a strategic analysis
Independent learning	51	Reading the pre-assigned cases and articles
Total Workload: 125

All module information is indicative and subject to change. For further information,students are advised to refer to the University's Marks and Standards and Programme Specific Regulations at: http://www.dcu.ie/registry/examinations/index.shtml

Indicative Content and Learning Activities

The module will cover the subject of strategic management/analysis under the following themes:.
Theme 1: Leadership and Strategy.

Theme 2: Leadership in Context.
Theme 3: Basic Concepts and Perpectives.

Theme 4: Industry Analysis.
Theme 5: Strategic Positioning.

Theme 6: Value Innovation.
Theme 7: Core Competency.

Theme 8: New Opportunities - Emerging Markets.
Theme 9: New Challenges - Strategy and Health Care Reform.

Assessment Breakdown
Continuous Assessment	100%	Examination Weight	0%

Course Work Breakdown
Type	Description	% of total	Assessment Date
Group project	Analysis of a pre-assigned case	25%	As required
Project	A strategic analysis of the student's organisation or strategic business unit	75%	Sem 1 End

Reassessment Requirement
Resit arrangements are explained by the following categories; 1 = A resit is available for all components of the module 2 = No resit is available for 100% continuous assessment module 3 = No resit is available for the continuous assessment component
This module is category 1

Indicative Reading List

B. Leavy and P.McKiernan: 2009, Strategic Leadership, Governance and Renewal, Palgrave (Macmillan),
W.C. Kim and R. Mauborgne: 2005, Blue Ocean Strategy, Harvard Business School Press,
C. Christensen and M. Raynor: 2003, The Innovator's Solution, Harvard Business School Press,
M.E. Porter: 1985, Competitive Advantage, Free Press,
G. Johnson, K. Scholes and R. Whittington: 2010, Exploring Corporate Strategy, 8th, Prentice-Hall,

Other Resources

None

Array

Programme or List of Programmes

PBSSA

PG Exchange(Business School)

PBSSAO

PG Study Abroad(Business School)

Timetable this semester: Timetable for MT517

Date of Last Revision

23-SEP-11

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