Registry

Module Specifications

Current Academic Year 2012 - 2013
Please note that this information is subject to change.

Module Title	Strategic Management 1
Module Code	MT522
School	DCUBS
Online Module Resources
Module Co-ordinator	Semester 1: Vikas Kumar Semester 2: Brian Harney Autumn: Brian Harney
Module Teacher	Vikas Kumar
NFQ level	8	Credit Rating	5
Pre-requisite	None
Co-requisite	None
Compatibles	None
Incompatibles	None

Description

This module is designed to provide you with an understanding of the special problems involved in the strategic management of the total enterprise or stand-alone business unit. The main pedagogical objective is to help to develop in the student the capacity to think strategically and to better understand the organisational and leadership issues involved in the process of managing strategically. The module is delivered as a series of lectures together with case study discussions.

Learning Outcomes

1. Synthesise theory and practice to assess the efficacy of strategic models and frameworks in specific contexts
2. Use the major tools of strategic analysis at macroenvironmental, industry and company level
3. Critically evaluate alternative strategies and apply the strategic process to a range of organisations and industries including situations of growth, decline, turnaround and consolidation in a national and international context.
4. Integrate knowledge, theory and practice into a strategic and dynamic overview of the organisation in its environmental context

Workload	Full-time hours per semester
*Type*	*Hours*	*Description*
Lecture	24	No Description
Independent learning	48	article reading and case preparation
Group work	25	Assignment and presentation
Assignment	28	No Description
Total Workload: 125

All module information is indicative and subject to change. For further information,students are advised to refer to the University's Marks and Standards and Programme Specific Regulations at: http://www.dcu.ie/registry/examinations/index.shtml

Indicative Content and Learning Activities

Models of the firm and strategic interaction..
Price, quantity and time-based competition..

Thinking skills..
Analytical, creative, systems thinking.

Industry and company analysis.
tools and techniques for analysing the macroenvironment, industries and firms...

Strategic approaches.
Position, resource-based and value-innovation based..

Strategic processes and dynamics.
Innovation, reinvention, renewal, and transformation. The change process, and change agents. Tipping point leadership. Resilience..

Strategy & Organisation in the Multi-business Firm..
Corporate Strategy, Organisational Culture & Leadership..

Assessment Breakdown
Continuous Assessment	100%	Examination Weight	0%

Course Work Breakdown
Type	Description	% of total	Assessment Date
Assignment	Strategic analysis of designated organization with 3 recommendations	75%	n/a
Group presentation	Presentation of analysis	25%	n/a

Reassessment Requirement
Resit arrangements are explained by the following categories; 1 = A resit is available for all components of the module 2 = No resit is available for 100% continuous assessment module 3 = No resit is available for the continuous assessment component
This module is category 1

Indicative Reading List

Cunningham and Harney: 2012, Strategy and Strategists, Oxford University Press,
Johnson, Scholes and Whittington: 0, Exploring Corporate Strategy,, Pearsons,,

Other Resources

None

Module Code MT 522 Strategic Management 1

Programme or List of Programmes

PCM

Grad Cert in Management (Org Change)

PCMB

Grad Cert in Management (Org. Change)

Timetable this semester: Timetable for MT522

Date of Last Revision

02-MAR-02

Archives: