Registry

Module Specifications

Current Academic Year 2012 - 2013
Please note that this information is subject to change.

Module Title Strategic Management II
Module Code MT554
School DCUBS
Online Module Resources

NFQ level 8 Credit Rating 5
Pre-requisite None
Co-requisite None
Compatibles None
Incompatibles None
Description
The objective of this module is to develop in students an understanding of strategy and competitiveness, an ability to think strategically, and develop analytical skills based on common strategy frameworks. Students are expected attend lectures, contribute to seminars and workshops, and to engage with applied learning activities throughout the module.

Learning Outcomes
1. Critically evaluate alternative strategies and apply the strategic process to a range of organisations and industries including situations of growth, decline, turnaround and consolidation in a national and international context.
2. Develop and defend coherent and persuasive arguments for the adoption of innovative strategies for a range of business and organisational situations.
3. Provide conclusive evidence of knowledge and competence of (i)emerging Information Age business models or (ii) sales strategy.



Workload Full-time hours per semester
Type Hours Description
Total Workload: 0

All module information is indicative and subject to change. For further information,students are advised to refer to the University's Marks and Standards and Programme Specific Regulations at: http://www.dcu.ie/registry/examinations/index.shtml

Indicative Content and Learning Activities
Strategic Management II.
This module is designed to provide you with an understanding of the special problems involved in the strategic management of the total enterprise or stand-alone business unit. The main pedagogical objective is to help to develop in the student the capacity to think strategically and to better understand the organisational and leadership issues involved in the process of managing strategically..

Assessment Breakdown
Continuous Assessment100% Examination Weight0%
Course Work Breakdown
TypeDescription% of totalAssessment Date
PortfolioEach student shall submit a soft and hard copy of a portfolio which provides evidence of the achievement of the modules learning outcomes and reflects the students understanding of the modules key themes.7%Sem 2 End
Reflective journalStudents are required to reflect on their learning activities and record these reflections in an online journal.7%Sem 2 End
Performance evaluationSince much of managerial work involves sharing ideas and group problem solving, your class attendance and participation will be considered an integral part of the course. Reflecting this importance, a proportion of marks will be allocated to attendance and participation.6%Sem 2 End
Practical/skills evaluationDigital-based strategy often requires an understanding of not only strategy but authorship and mechanics. Students must provide evidence of competence for key skills identified.10%Sem 2 End
Report (s) (written / oral)Students will be required to submit a written case study and teaching note on their employer organisation or an organisation agreed with the lecturer.35%Sem 2 End
PresentationEach student will be expected to present at least once to the remainder of the class within a group.25%Sem 2 End
Short answer questionsIndividual students will submit a one-page individual case analysis answering specific questions on case studies provided. Individuals should be prepared to discuss and answer questions on the assigned case.10%Sem 2 End
Reassessment Requirement
Resit arrangements are explained by the following categories;
1 = A resit is available for all components of the module
2 = No resit is available for 100% continuous assessment module
3 = No resit is available for the continuous assessment component
This module is category 1
Indicative Reading List
  • Johnson, Scholes and Whittington: 0, Exploring Corporate Strategy,
  • Taleb: 0, The Black Swan,
  • Levine, Locke, Searls and Weinberger: 0, The Cluetrain Manifesto,
Other Resources
2138, Online Video, Don Tapscott, 0, Wikinomics, http://www.youtube.com/watch?v=zF0k6dEm0zQ, 2139, Online Video, Jeff Jarvis, 0, Online Business Models Part 1, http://vodpod.com/watch/1165932-jarvis-on-new-business-models-4-news-pt-1, 2140, Online Video, Jeff Jarvis, 0, Online Business Models Part 2, http://vodpod.com/watch/1165940-jarvis-on-new-business-models-4-news-pt-2, 2141, Online Video, Clay Shirky, 0, Here comes everybody (crowdsourcing), http://www.youtube.com/watch?v=A_0FgRKsqqU, 2142, Online Video, Craig Newmark, 0, A few things learnt from craigslist, http://mitworld.mit.edu/video/636, 2143, Online Video, Scott Donnelly (GE), 0, Technology for the 21st Century, http://mitworld.mit.edu/video/57, 2144, Online Video, Jack Welch, 0, Interview with Jack Welch, http://www.chicagogsb.edu/multimedia/welch.aspx, 2145, Online Video, US Army, 0, Business Transformation for Senior Leadership (US Army), http://www.youtube.com/watch?v=O1ag_T7oabA, 2146, Online Video, James Utterback, 0, Innovation: Are You A Predator or Are You Prey?, http://mitworld.mit.edu/video/142, 2147, Online Video, Clayton Christensen, 0, The Innovation Economy: How Technology Is Transforming Existing Industries and Creating New Ones, http://mitworld.mit.edu/video/108, 2148, Online Video, Malcolm Gladwell, 0, Outliers, http://www.aiga.org/content.cfm/video-gain-2008-gladwell,
Array
Programme or List of Programmes
PBSSAPG Exchange(Business School)
PBSSAOPG Study Abroad(Business School)
Timetable this semester: Timetable for MT554
Date of Last Revision10-FEB-12
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