Registry
Module Specifications
Current Academic Year 2012 - 2013
Please note that this information is subject to change.
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| Description | |||||||||||||||||||||||||||||||||||||||||||||
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This module is designed to provide you with an understanding of the special problems involved in the strategic management of the total enterprise or stand-alone business unit. The main pedagogical objective is to help to develop in the student the capacity to think strategically and to better understand the organisational and leadership issues involved in the process of managing strategically. | |||||||||||||||||||||||||||||||||||||||||||||
| Learning Outcomes | |||||||||||||||||||||||||||||||||||||||||||||
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1. Synthesise theory and practice to assess the efficacy of strategic models and frameworks in specific contexts 2. Integrate knowledge, theory and practice into a strategic and dynamic overview of the organisation in its environmental context. 3. Critically evaluate alternative strategies and apply the strategic process to a range of organisations and industries including situations of growth, decline, turnaround and consolidation in a national and international context. 4. Develop and defend coherent and persuasive arguments for the adoption of innovative strategies for a range of business and organisational situations. 5. Provide conclusive evidence of knowledge and competence of emerging Information Age business models. | |||||||||||||||||||||||||||||||||||||||||||||
All module information is indicative and subject to change. For further information,students are advised to refer to the University's Marks and Standards and Programme Specific Regulations at: http://www.dcu.ie/registry/examinations/index.shtml |
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| Indicative Content and Learning Activities | |||||||||||||||||||||||||||||||||||||||||||||
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Strategy Formulation. The concept of strategy and the strategic management process; Strategic Choice and Competitive Advantage; Tailoring strategy to the environment; industry life cycle and position, geographical, and technological Choosing Business Level Strategies. Industry & Competitive Analysis. Attacking Strategic Leaders, Sustaining Strategic Growth, Striking Strategic Balance. Strategic Processes-Innovation & Renewal. Creating Strategic Innovation, Leading Strategic Change. Strategy & Organisation in the Multi-business Firm. Towards Corporate Strategy, Organisational Culture & Leadership. | |||||||||||||||||||||||||||||||||||||||||||||
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| Indicative Reading List | |||||||||||||||||||||||||||||||||||||||||||||
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| Other Resources | |||||||||||||||||||||||||||||||||||||||||||||
| None | |||||||||||||||||||||||||||||||||||||||||||||
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| Programme or List of Programmes | |||||||||||||||||||||||||||||||||||||||||||||
| PBSSA | PG Exchange(Business School) | ||||||||||||||||||||||||||||||||||||||||||||
| PBSSAO | PG Study Abroad(Business School) | ||||||||||||||||||||||||||||||||||||||||||||
| Timetable this semester: Timetable for MT560 | |||||||||||||||||||||||||||||||||||||||||||||
| Date of Last Revision | 19-JAN-10 | ||||||||||||||||||||||||||||||||||||||||||||
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