Registry

Module Specifications

Current Academic Year 2012 - 2013
Please note that this information is subject to change.

Module Title	Business Strategies
Module Code	MT582
School	DCUBS
Online Module Resources
Module Co-ordinator	Semester 1: Vikas Kumar Semester 2: Vikas Kumar Autumn: Vikas Kumar
Module Teacher	Vikas Kumar
NFQ level	8	Credit Rating	5
Pre-requisite	None
Co-requisite	None
Compatibles	None
Incompatibles	None

Description

This module aims;(a) To provide students with a basic understanding of the principles and practice of business strategy development and management(b) To develop in students a capacity for strategic thinking and an understanding of the organisational and management issues involved in formulating and executing strategy.(c) To provide a framework for integrating the knowledge of the various business activities and functions developed elsewhere in the programme.

Learning Outcomes

1. Critically evaluate alternative strategies and apply the strategic process to a range of organisations and industries including situations of growth, decline, turnaround and consolidation in a national and international context
2. Use the major tools of strategic analysis at macroenvironmental, industry and company level
3. Explain the models of strategic interaction and inter-firm competition
4. Broaden their perspective on strategic business management in its wider context.

Workload	Full-time hours per semester
*Type*	*Hours*	*Description*
Lecture	15	Standard formal lecture
Assignment	30	running a simulated business
Assignment	35	Case Study
Independent learning time	45	pre and post lecture independent reading
Total Workload: 125

All module information is indicative and subject to change. For further information,students are advised to refer to the University's Marks and Standards and Programme Specific Regulations at: http://www.dcu.ie/registry/examinations/index.shtml

Indicative Content and Learning Activities

Strategic Process & Analysis.
The Concept of Strategy and the Strategic Management Process; Conducting Industry Analysis; Conducting Competitor Analysis.

Strategic Choice.
Strategic Choice and Competitive Advantage;Tailoring strategy to the environment: industry life cycle and position, geographical, and technological Choosing Business Level Strategies;Corporate Strategy: competitive advantage for multi-business companies.

Strategic Implementation.
The importance of structure and resources in implementing strategy;Managing the internal organisation to promote better strategy execution;The importance of culture, leadership, and governance in implementation.

Assessment Breakdown
Continuous Assessment	100%	Examination Weight	0%

Course Work Breakdown
Type	Description	% of total	Assessment Date
Assignment	Simulation Assessment	40%	Week 12
Assignment	Individual Case Study Analysis & Discussion Report	50%	Week 9
Assignment	Group Case Study Presentation & Discussion	10%	As required

Reassessment Requirement
Resit arrangements are explained by the following categories; 1 = A resit is available for all components of the module 2 = No resit is available for 100% continuous assessment module 3 = No resit is available for the continuous assessment component
This module is category 1

Indicative Reading List

Thompson, Strickland, Gamble: 0, Crafting and executing strategy, McGraw Hill,
Johnson, G., Scholes, K. and Whittington, R.: 0, ., Exploring Corporate Strategy: Text and Cases, Prentice Hall,

Other Resources

None

Array

Programme or List of Programmes

PBSSA

PG Exchange(Business School)

PBSSAO

PG Study Abroad(Business School)

Timetable this semester: Timetable for MT582

Date of Last Revision

19-JAN-10

Archives: