Registry

Module Specifications

Current Academic Year 2012 - 2013
Please note that this information is subject to change.

Module Title	Business Strategy
Module Code	MT589
School	DCUBS
Online Module Resources
Module Co-ordinator	Semester 1: John Loonam Semester 2: John Loonam Autumn: John Loonam
Module Teacher	Malcolm Brady
NFQ level	9	Credit Rating	5
Pre-requisite	None
Co-requisite	None
Compatibles	None
Incompatibles	None

Description

This module explores the challenges Organisations are confronted with in developing sustainable Business Strategies and the choices Leaders must make to overcome such obstacles. The module is divided into five sections; (i) Exploring Strategic Thinking , (ii) Positioning Industry and Competitor Analysis, (iii) Formulating Strategic Choices, (iv) Enabling Strategy Execution, and (v) Applying Lessons Learned into Practice. This module contributes directly to developing a comprehensive understanding of Business Strategy within work organisations. Particular emphases is placed on developing Strategic Leaders that can identify the challenges confronted by 21st century organisations, and their respective leadership teams, thereby enabling participants to make a valuable contribution to the strategic leadership team.

Learning Outcomes

1. Engage in Strategic Thinking for the development of Business Strategy;
2. Explore the concepts of Industry and Business Analysis;
3. Identify the Strategic Choices available to leaders;
4. Understand the challenges and choices of Strategy Execution;
5. Apply lessons learned back into practice.

Workload	Full-time hours per semester
*Type*	*Hours*	*Description*
Group work	21	Presentation & Report Preparation
Lecture	24	participate at formal classroom lectures
Assignment	35	Strategic Analysis of Company
Independent learning	45	Reading of course materials pre and post class
Total Workload: 125

All module information is indicative and subject to change. For further information,students are advised to refer to the University's Marks and Standards and Programme Specific Regulations at: http://www.dcu.ie/registry/examinations/index.shtml

Indicative Content and Learning Activities

Strategic Thinking.
Introducing Business Strategy.

Strategic Positioning.
Industry & Competitor Analysis.

Strategic Choices.
Value Innovation.

Strategy Execution.
Leading Change.

Strategic Leadership.
Strategy & the CEO.

Assessment Breakdown
Continuous Assessment	100%	Examination Weight	0%

Course Work Breakdown
Type	Description	% of total	Assessment Date
Group presentation	In-class Presentations and Q & A session	10%	n/a
Group assignment	Submitted before Group Presentation during term	30%	n/a
Project	In-class Workshop Participation	10%	n/a
Presentation	Individual Presentation-End of Term	10%	n/a
Assignment	Individual assignment submitted at End Term	40%	n/a

Reassessment Requirement
Resit arrangements are explained by the following categories; 1 = A resit is available for all components of the module 2 = No resit is available for 100% continuous assessment module 3 = No resit is available for the continuous assessment component
This module is category 1

Indicative Reading List

Johnson, G, K. Scholes, and R. Whittington: 2011, Fundamentals of Strategy, Prentice Hall,
Kim, W.C and R. Mauborgne: 2005, Blue Ocean Strategy, HBS Press,
G. Hamel and C.K. Prahalad: 1994, Competing for the Future, HBS Press,
Porter, M: 1980, Competitive Strategy, Free Press,

Other Resources

None

Array

Programme or List of Programmes

MBA

Masters in Business Administration -GrpA

MBAE

Masters in Business Administration

PBSSA

PG Exchange(Business School)

PBSSAO

PG Study Abroad(Business School)