Registry

Programme Academic Structure for 2012 - 2013, BSc Marketing, Innovation & Technology

This information is provisional and subject to change.

Explanation of Terms/Frequently Asked Questions

Year 1 Core Modules:

Code	Title	Credit	Semester	Exam %	CA %
EF110	Introduction to Economics	10	Year long	70	30
HR204	Communication Skills	5	Semester 1	0	100
MG101	Introduction to Marketing	5	Semester 1	60	40
MG114	Marketing of High Tech Products & Innovations	10	Year long	50	50
MG115	Market Feasibility Research	10	Year long	50	50
MG116	Creativity & Discovery	5	Semester 2	0	100
MT118	IT Skills & Software Tools for Manangers	5	Semester 1	60	40
PS129	Modern Technology 1: Eng. Trans.Elect. Pwr.	5	Semester 1	100	0
PS130	Modern Technology 2: Elect.&Comms.	5	Semester 2	100	0

Year 2 Core Modules:

Code	Title	Credit	Semester	Exam %	CA %
AC115	Management Accounting for Decision Making	5	Semester 1	100	0
AC116	Financial Accounting for Decision Making	5	Semester 2	100	0
BE109	Introduction to Biotechnology	5	Semester 2	0	100
BE209	The Biotech Industry	5	Semester 1	30	70
EE233	Systems of Knowledge-Based Society	5	Semester 2	0	100
MG211	New Product Dev. & Innovation Studies	5	Semester 1	50	50
MG302	International Marketing	5	Semester 1	60	40
MG308	Consumer Behaviour	5	Semester 1	80	20
MG325	Personal Selling and Sales Management	5	Semester 1	50	50
MG329	Digital Marketing	5	Semester 2	60	40
MG332	Customer Relationship Marketing	5	Semester 2	50	50
MT211	Distribution & Channel Mng.	5	Semester 1	50	50

Year 3 Core Modules:

Code	Title	Credit	Semester	Exam %	CA %
MG350	Intra	60	Autumn Semester	0	100

Year 4 Core Modules:

Code	Title	Credit	Semester	Exam %	CA %
CA468	Digital World	5	Semester 1	50	50
EF327	High-Technology Entrepreneurship	10	Year long	0	100
IS303	Information Systems : Data Management	5	Semester 2	30	70
MG328	Marketing Management & Planning	10	Year long	0	100
MG329A	E-Marketing	5	Semester 2	60	40
MG330	Information Technology in Society	5	Semester 2	50	50
MG331	Innovation, Marketing & New Tech. Foresights	5	Semester 1	0	100
MG333	Marketing Communications	5	Semester 1	60	40
MT301	Business Strategy	10	Year long	50	50
MT314	Project Management	5	Semester 1	60	40
MT319	Advanced Spreadsheet Modelling for Business	5	Semester 2	30	70