Registry
Programme Academic Structure for 2012 - 2013, MSc in Marketing
This information is provisional and subject to change.
Explanation of Terms/Frequently Asked Questions
Year 1 Core Modules:
| Code | Title | Credit | Semester | Exam % | CA % |
|---|---|---|---|---|---|
| MG508 | The Changing Consumer | 5 | Semester 1 | 50 | 50 |
| MG509 | Marketing Communications | 5 | Semester 1 | 0 | 100 |
| MG511 | Marketing Strategies | 5 | Semester 1 | 0 | 100 |
| MG513 | Dissertation/Practicum | 20 | Autumn Semester | 0 | 100 |
| MG571 | Advanced Marketing Metrics | 5 | Semester 1 | 0 | 100 |
| MG572 | Brand Management and Integrated Marketing | 5 | Semester 1 | 40 | 60 |
| MG579 | Applied Marketing | 5 | Year long | 0 | 100 |
| MT5113 | Next Generation Management | 20 | Year long | 0 | 100 |
Year 1 Optional Modules:
| Code | Title | Credit | Semester | Exam % | CA % |
|---|---|---|---|---|---|
| FR368 | French Language 6 (Intermediate) | 5 | Semester 2 | 0 | 100 |
| GE368 | German Language 6 (Intermediate) | 5 | Semester 2 | 50 | 50 |
| MG506 | Global Marketing | 5 | Semester 2 | 50 | 50 |
| MG5115 | Digital Marketing Strategy | 5 | Semester 2 | 60 | 40 |
| MG527 | Advanced Marketing Insights | 5 | Semester 2 | 0 | 100 |
| MG543 | Sustainability Marketing | 5 | Semester 2 | 0 | 100 |
| MG577 | Managing and Marketing Sports | 5 | Semester 2 | 50 | 50 |
| SP368 | Spanish Language 6 (Intermediate) | 5 | Semester 2 | 0 | 100 |
| ZH207 | Chinese Culture | 5 | Semester 2 | 0 | 100 |
