Registry
Programme Academic Structure for 2012 - 2013, MSc in Management (Digital Marketing)
This information is provisional and subject to change.
Explanation of Terms/Frequently Asked Questions
Year 1 Core Modules:
| Code | Title | Credit | Semester | Exam % | CA % |
|---|---|---|---|---|---|
| CA669B | Web Design and Implementation | 10 | Semester 1 | 50 | 50 |
| HR5111 | Consulting Skills | 5 | Semester 2 | 0 | 100 |
| MG5000 | Digital Marketing Mechanics & Authorship | 10 | Year long | 100 | 0 |
| MG513 | Dissertation/Practicum | 20 | Autumn Semester | 0 | 100 |
| MG545 | Understanding the Digital Consumer | 5 | Semester 1 | 0 | 100 |
| MG546 | Digital Marketing and eBusiness Management | 5 | Semester 1 | 0 | 100 |
| MT5000 | Data Analytics & Visualisation | 5 | Semester 2 | 0 | 100 |
| MT5113 | Next Generation Management | 20 | Year long | 0 | 100 |
| MT530 | Business Process Innovation | 5 | Semester 1 | 0 | 100 |
| MT542 | Strategic Thinking in the Information Age | 5 | Semester 2 | 0 | 100 |
