DCU Business School header
Business School

Dr
Marty
Reilly

Primary Department
Business School
Role
Associate Professor in International Business & Strategy
Work Area/Key Responsibilities
Management Group
Dr Marty Reilly
Phone number: 01 700
5996
Campus
Glasnevin Campus
Room Number
Q149

Academic biography

  • I teach Strategy and International Business at both  undergraduate and postgraduate levels at DCU Business School.
  • In addition to the internationalisation of firms, my research focuses on the strategic evolution of Multinational Enterprises (MNEs) and their subsidiaries, paying specific attention to:

Subsidiary Influence: How subsidiaries leverage unique resource bundles to build power and actively shape strategy across MNEs.

Knowledge as a Strategic Resource: The mechanisms through which subsidiaries capture and nurture local knowledge and learning to sustain long term operations.

Strategic Ambidexterity: How subsidiaries successfully pursue novel, explorative innovation paths while remaining aligned with corporate mandates and operational constraints.

  • My research to date has been published in the Journal of International Business Studies, Journal of World Business, Journal of International Management, Technovation, Entrepreneurship & Regional Development, Critical Perspectives on International Business, & Journal of Business Strategy.


  • Additionally, my current role within DCUBS includes programme director for the MSc Global Management (digital disruption).

Research interests

Capability Development, Adaption & Renewal, Subsidiaries, Multinationals, Innovation, Lead Users, Knowledge Transfer / Diffusion.