DCU Business School News
DCU Business School
Opportunity knocks for HR in a time of crisis - says Dr Brian Harney
11 October 2010
Corporate mantra concerning the critical role of human resources has
been rife for many years. The tight labour markets and so called war
for talent fuelled by economic expansion only served to further
elevate the status of the Human Resource (HR) function. The current
economic crisis, however, has seriously called into question the
realities of any impact achieved. Most obviously, many organisations
have been extremely quick to reduce staff numbers and cut back HR
budgets.
Akin to corporate expenses, for many organisations investment in
talent has proved something of a discretionary activity to be pruned
back rather than something deserving of long term commitment. The
fault does not simply rest with management, arguably HR has failed
in justifying its own importance. Moreover, HR needs to have an
internal conversation about its own role in overseeing the corporate
excess and executive bonuses now so loudly criticised. Tasked with
aligning the motives and actions of executives to deliver corporate
strategy many HR departments simply fell short.
Yet if this is the basis of the criticism that may be directed at
HR, it also draws attention to issues that may form the foundation
for its renaissance. In the first instance, workers now face issues
of uncertainty and low morale so that in no other time has fostering
commitment been more important. A survey by Watson Wyatt and
Worldatwork found that the motivation and engagement of top
performers was disproportionately affected by their organisation’s
response to the recession (1).
Unanticipated consequences of excessive cost cutting include the
guilt of ‘survivor syndrome’ among those workers that remain, while
organisations may be left short as growth trajectories return (2).
In order to navigate this terrain, organisations need to develop
skills for leading change and foster a HR infrastructure which
supports agility while also enabling high performance. Specifically,
HR should focus on
key value enhancing activities including creating competence and
commitment among employees, building managerial capability and
securing long term investor confidence. Part of this will involve
finding alternative means to reward high performance by creating
more transparent opportunities for leadership and personal
development.
Critically, HR should move to extend its influence by delivering the
accountability and credibility now demanded of corporations. This
means more constructive dialogue with CEOs and greater monitoring of
staff development and pay, including those of board members,
hitherto considered beyond the remit of the function. Professor
Patrick Wright of Cornell University neatly terms HR’s new
prospective role as that of ‘Chief Integrity Officer’(3). In this
scenario current challenges represent an opportunity for HR, not
only to speak the language of business, but to truly carve out a
sustainable contribution as a full strategic partner. Whether such
opportunity is grasped will ultimately determine if HR rhetoric will
ever begin to match organisational realities.
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Brian Harney is a lecturer at DCU Business School and an Academic
Fellow of the Centre for International Human Resource Management,
University of Cambridge.
(1) Press Release, "Economic downturn leading to decline in employee
commitment, morale." http://bit.ly/9zFQOU
(2) For a useful overview see Datta, D., Guthrie, J., Basuil, D. &
Pandey, A. (2010) "Causes and effects of employee downsizing: a
review and synthesis." Journal of Management, 36(1): 281-348.
(3) Professor Patrick Wright cited in Stern, Stefan (2009)
"Resources are limited and HR must raise its game." Financial Times,
17 February.